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Question
While Maytag appliances have the leading brand name, its sales are third in the industry. One of the things the company has done to spur sales is to create a website where potential customers can find the answers to the questions they ask during the appliance purchase process. Although Maytag considered using a __________ strategy by directing customers to Maytag appliance stores it owns, the firm decided against it and simply provides the names and addresses of all the retailers (Sears, Home Depot, etc.) that carry Maytag appliances.
A. horizontal channel strategy
B. strategic channel alliance
C. dual distribution
D. cross-docking
E. disintermediation
Answer
This answer is hidden. It contains 105 characters.
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