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Question
While video watching on the internet has exploded in recent years, the average time consumers spend watching video ads on the internet is still less than the average time viewing ads on television.Answer
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Related questions
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B) creative.
C) account planner.
D) media planner.
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The key go-between for the advertising agency and a client company is usually the:
A) account executive.
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C) account planner.
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The first step in selecting an advertising agency is to decide the criteria that will be used for the selection process.
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The first step in the IMC planning process is:
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C) an analysis of the product positioning.
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Consumer product manufacturers spend more money on trade promotions directed toward retailers while service companies spend more money on media advertising.
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Successful global integrated marketing communication campaigns include all of the following tactics except:
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B) understand the international market.
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Quantitative methods of developing a marketing communications budget rely on computer models or simulations.
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The "what we can afford" method of budgeting for marketing communications is the most difficult form of communications budget that a company can prepare.
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The primary disadvantage of the meet-the-competition method of marketing communication budgeting is:
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B) there is little flexibility in how marketing dollars can be spent.
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One of the problems with the percentage of sales budgeting method is:
A) deciding on the percentage level.
B) finding a benchmark figure to use.
C) the budget tends to change in the opposite direction of what may be needed.
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A) objective and task.
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C) sales-response analysis.
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The starting point that is studied in relation to the degree of change following a promotional campaign is called a:
A) post-hoc analysis.
B) marginal analysis.
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A) product attributes
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When Mercedes Benz promises the finest luxury automobile, the positioning approach being used is:
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The product positioning strategy based on value or prestige is the ________ positioning approach.
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C) geographic location.
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