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Question
While watching a scary movie, Melissa hears the suspenseful music intensifying. She knows that this means that something bad is going to happen soon. Melissa is engaging in the following type of decision during exposures:
a. filtering messages.
b. meaning matching.
c. meaning construction.
d. memorized perception.
Answer
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Related questions
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a. True
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a. only people at the lowest levels of media literacy.
b. people at the medium level at media literacy.
c. only people at the highest levels of media literacy.
d. people at all levels of media literacy.
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Which of the following indicates high levels of development or media literacy?
a. A person who watches television by default until she falls asleep
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b. fantasy messages can stimulate us to think creatively.
c. fantasy is a model to imitate.
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The key to knowledge is that it is
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b. easy to understand.
c. complicated.
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The purpose of developing a personal media literacy strategy is to
a. forsake all automatic processing.
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We are always in a process of being influenced by mass media messages.
a. True
b. False
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Which of the following factors influence the media effects process?
a. Characteristics of a person
b. Characteristics of a message
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Describe the next-step reality formula.
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To increase our media literacy, we need to increase our capacity to compare patterns of media messages with corresponding patters in the real world.
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An important element of the mystery formula is withheld until the mystery is solved.
a. True
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Every media message is a mix of reality and fantasy.
a. True
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The key element of a put-down comedy is
a. imbalance of power between characters.
b. physical aggression.
c. quirky characters that illustrate the craziness of everyday life.
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Audiences enjoy tragedies because they make people feel
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Q:
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a. Meaning construction
b. Meaning matching
c. Filtering
d. None of the above; all type of decision during exposures are automatic.
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a. involves creative interpretation.
b. never becomes routine.
c. does not involve ones memory.
d. is about connecting symbols to meaning.
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Explain niche audience and give examples of niche audiences.
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c. psychographics.
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a. True
b. False
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c. do not have college degrees.
d. do not own a portion of the company.
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