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Question
Why do many brands with a large market share spend proportionally less on advertising compared to brands with small market share?a. Beyond a certain volume of promotion, diminishing returns set in.
b. Certain industries have a practice of spending a low amount of dollars, relative to sales, on advertising.
c. There is no minimum level of exposure for advertising to have an effect on sales.
d. Advertising will not stimulate economic growth for the industry.
e. The firms with large market share do not have to advertise anymore.
Answer
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Related questions
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b. lead generation
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e. moving through the sales continuum
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b. uses a "lone wolf" approach to selling
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d. uses short-term follow-ups, which focus on product delivery
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b. Traditional selling uses short-term follow-ups that focus on product delivery.
c. Traditional personal selling takes a team approach to the account.
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Relationship selling is also called:
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b. win-win selling
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a. electronic data interchange (EDI)
b. distribution resource planning (DRP)
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