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Question
Why is it important to demonstrate the value of public relations to management?
A.PR effects are often difficult to see when simply looking at income generated
B.PR is still not respected by management
C.PR effects are impossible to measure
D.Evaluation is a key step in PR campaigning
E.Public relations is expensive considering its limited value
Answer
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Related questions
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For most companies, what is the most important audience for a company blog?
A.investors
B.media
C.sales representatives
D.lobbyists
E.customers
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While all are important, a corporation's best tool in achieving its business objectives is
A.Quality Product
B.Good customer service
C.Involved board of directors
D.Excellent reputation
Q:
______________ is a means by which businesses seek to improve their ability to do business.
A.corporate media relations
B.corporate investor relations
C.corporate public relations
D.corporate public affairs
E.corporate community relations
Q:
The best public relations messages are one that focus on ______.
A.increasing awareness
B.several measurable objectives
C.a single idea
D.multiple ideas
E.none of these
Q:
Mission: Readiness was a campaign focused on
A.to support child nutrition legislation
B.to support military recruits
C.to support government crisis prevention
D.to assist crisis volunteers
E.None of the above
Q:
Non Profits must manage multiple audiences including all but
A.donors
B.employees
C.stockholders
D.members
E.government funders and regulators
Q:
Public relations can add value to non profits by all of these except
A.investor relations
B.brand identity
C.special events
D.market strategy
E.media visibility
Q:
Which of the following is TRUE about nonprofit organizations?
A.focus on fulfilling educational mission
B.focus on fulfilling charitable mission
C.recognize that they must maintain positive bottom line
D.all of these
E.none of these
Q:
To a PAC, "100 percent money" is given _________________.
A.after an election
B.to only the candidate that wins
C.to gain access
D.All of these
E.None of these
Q:
Which of the following objectives can NOT be accomplished by government use of Web sites?
A.public communication
B.research sources
C.hold large volumes of information
D.link to e-mail for comments
E.complete census data
Q:
Which of the following does the book label as the most important aspect of governmental relations.
A.lobbying
B.legislating
C.fact finding
D.voting
E.None of these
Q:
Public affairs efforts include ____________________________.
A.shaping public opinion
B.developing effective responses to matters of public concern
C.helping an organization to adapt to public expectations
D.influencing legislation.
E.All of these
Q:
Trend in annual reports is
A.to include bad news with the good news
B.to CEOs to write their own letters
C.to contract out the publication of the report
D.all of these
E.none of these
Q:
What financial media company has become a major provider of financial news and information in cable television, radio, newspapers, websites and magazines?
A.Reuters
B.Bloomberg
C.Wall Street Journal
D.CNBC
E.Business Week
Q:
What types of backgrounds should someone have before pursuing a career in financial relations?
A.public relations and marketing
B.finance and public relations
C.marketing and advertising
D.finance and marketing
E.advertising and finance
Q:
A tender offer is when _____________________.
A.a company makes a low price offer for stock
B.a company makes a high price offer for stock
C.two companies strive for control of management
D.a company makes equal price offer for stock
E.two companies make high offers for stock
Q:
In the 1980s, Nestle acquired what major company that violated SEC rules related to disclosure?
A.Chrysler
B.M & M Mars
C.Lipton
D.Carnation
E.Michelin
Q:
Which of the following news wires requires a fee for services?
A.PR News Wire
B.Reuters
C.Dow Jones
D.Associated Press
E.UPI
Q:
The money with which other resources can be purchased is known as ________.
A.revenue
B.cash flow
C.expenses
D.capital
E.profit margin
Q:
Soliciting consumer opinion and making management aware of the effects of corporate decisions on consumers is characterized as a ________________.
A.media relations specialist
B.corporate liaison
C.CEO
D.public relations specialist
E.consumer spokesperson
Q:
Social media platforms include all but which
A.Facebook
B.AfterWorld
C.LinkedIn
D.Flickr
E.Digital newspapers
Q:
What acts as the bridge between the consumer and the manufacturer?
A.public relations
B.media relations
C.consumer relations
D.advertising
E.marketing
Q:
In the product life cycle, what helps increase consumer awareness during the growth stage of a product?
A.sales promotions
B.free giveaways
C.mergers
D.universal name recognition
E.publicity
Q:
During the market growth stage of the product life cycle, companies typically have __________ promotional costs and __________ profits.
A.lower, higher
B.higher, no
C.lower, no
D.higher, lower
E.no, higher
Q:
Which of the following goals WAS NOT part of Deloitte's Impact Day events?
A.Enhance the Deloitte brand
B.Raise visibility of Deloitte's member firms
C.Receive recognition through increased media coverage
D.Increase traffic during Impact Day events
E.Reinforce Deloitte's position as a leader in community investment
Q:
Public affairs is usually defined in terms of two related activities-- __________ relations and community relations.
A.public
B.government
C.media
D.consumer
E.legal
Q:
What is the average number of employees in a community relations department?
A.5
B.10
C.15
D.20
E.25
Q:
Questions such as: Is the population homogeneous or heterogeneous? are related to knowing a community's _____________.
A.structure
B.strengths
C.weaknesses
D.perception of the company
E.perception of itself
Q:
Effective community relations depend on recognizing the ___________ of institutions with their communities.
A.independence
B.dependence
C.interdependence
D.relationship
E.location
Q:
What did residents living near Pier 40 in Manhattan, New York say no to?
A.Walgreen's
B.McDonald's
C.Cirque du Soleil
D.Wal-Mart
E.Hooters