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Question
Why is the success of a PR effort difficult to gauge?
A) PR tries to build good will which is intangible and hard to measure in concrete terms.
B) Advertising efforts always receive more attention and are more visible.
C) PR is too long-term a function to be measurable.
D) PR’s efforts are usually rooted in a larger advertising plan.
Answer
This answer is hidden. It contains 39 characters.
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