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Question
Will is a salesperson for a small appliance store. In an attempt to locate potential new customers, he decides to poll Facebook visitors; they are entered into a drawing for a gift certificate at the store. Those individuals who complete the poll will receive a phone call from Will about the stores products and current promotions. Will is gaining knowledge of potential customers through
a. personal referrals.
b. marketer-initiated contacts.
c. impersonal referrals.
d. customer-initiated contacts.
Answer
This answer is hidden. It contains 1 characters.
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