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Question
With hospitals nationwide facing budget cuts and slimmer profit margins, Dekalb County's Medical Center decided to cash in on one of the most consistently profitable services--delivering babies. It initiated a three-year project to build a $55 million state-of-the-art women's center with 18 labor and delivery suites. When the hospital decided to commit its resources to obstetrics, it was engaging in:a. benchmarking
b. alternative problem solving
c. strategic planning
d. portfolio evaluation
e. tactical control
Answer
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b. Traditional selling uses short-term follow-ups that focus on product delivery.
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