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Question
With respect to advertising, CPM is defined as
A. the cost of one medium relative to the costs of other media (e.g. direct mail versus television, radio, or outdoor), each of which are divided by the multiple of their respective reach and frequency.
B. the reach multiplied by frequency divided by the cost of reaching 1,000 individuals or households.
C. the cost of reaching 1,000 individuals or households with the advertising message in a given medium.
D. the cost per minute of television or radio airtime.
E. the number of consumers exposed to an advertising message, in thousands.
Answer
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