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Question
Within the buying center, influencers are people whoA. have the formal authority and responsibility to select the supplier and negotiate the terms of the contract.
B. control the flow of information in the buying center.
C. affect the buying decision usually by helping define the specifications for what is bought.
D. have the formal or informal power to select or approve the supplier that receives the contract.
E. actually use and evaluate the product or service.
Answer
This answer is hidden. It contains 33 characters.
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