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Question
Yahoo! allows its users to create a web page by picking the content they want (stock quotes, weather conditions, etc.) and deciding how they want it to look (colors, themes, and layouts). This consumer-initiated practice is an example of
A. permission marketing.
B. personalization.
C. transactional website.
D. collaborative filtering.
E. customerization.
Answer
This answer is hidden. It contains 150 characters.
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