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Question
You are a product manager for a manufacturer of trampolines. You have determined that the trampoline is in the maturity stage of the product life cycle. To keep your product from entering the decline stage, you should:a. use promotion to increase primary demand for trampolines
b. abandon peripheral target markets for trampolines
c. raise the price of your trampolines because customers are not price sensitive in this stage
d. eliminate all unnecessary marketing expense
e. promote trampolines heavily to dealers and customers
Answer
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Related questions
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b. Traditional selling uses short-term follow-ups that focus on product delivery.
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