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Question
You are helping your boss review potential influencers who want to be part of the new Oreo campaign. You noticed one influencer has been known for buying followers. Your boss likes this particular influencer, but wants your opinion. Based on your understanding of influencer marketing, what would be your recommendation?
Answer
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Micro-influencers are not as effective as influencers because they do not have a large audience.
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A group of people who are not a fan of the brand and voice their negative options are called ______.
A. trolls/haters
B. advocates
C. ambassadors
D. lurkers
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An ______ focuses on persuading audiences to take action, whereas a ______ focuses on content that resonates with audiences they made.
A. influencer; creator
B. creator; influencer
C. advocate; ambassador
D. ambassador; advocate
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A. exclusivity
B. tone
C. consistency
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Why is it important to be effective in understanding your audiences?
A. You can be more effective in your paid advertisements.
B. You can have a clear idea of who you are reaching.
C. You have an understanding of the different touch points an audience member has with the brand.
D. all of these
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______ is the process of categorizing people into certain groups based on certain criteria.
A. Creator analysis
B. Influencer marketing
C. Audience segmentation
D. Consumer behavior analysis
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What are some of the risks you see when it comes to embracing a snarky voice on social media? Outline three key risks that are associated with this type of writing style on social media.
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Discuss the role brand voice plays for a brand on social media.
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Social care is part of the conversation piece of effective writing for social media.
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The type of writing that brands, like Dunkin Donuts, use to strike up conversations and embrace the notion that social media is social is ______.
A. conversational
B. witty
C. professional
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Tasty has a strong following due to teaching their audiences through videos about various recipes they can make at any occasion. What style are they using?
A. snarky
B. audience focused
C. educational
D. professional
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As discussed in the textbook, there are six Cs for effective writing for social media EXCEPT ______.
A. content
B. creation
C. creativity
D. connection
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You are in an interview with the Met Museum in New York City. They are looking at various other candidates for the job, but they have a question for you regarding how you approach a SWOT analysis. Outline the steps you will take to do a thorough and comprehensive analysis of their social media work.
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A. Mission; vision
B. Mission; brand voice
C. Vision; brand voice
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______ focuses on looking at the complete picture of what is happening in a campaign from the past to the future.
A. Technical view of social media
B. Strategic view of social media
C. Managerial view of social media
D. Creative view of social media
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A. He is doing a strategic analysis.
B. He is doing a social listening analysis.
C. He is doing a social monitoring analysis.
D. He is doing a data analysis.
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A. you start fresh and not worry about what metrics they are already using
B. you can wing the payment model for them. Its all customizable
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A. formulating items to evaluate
B. identifying influencers
C. analyzing key trends
D. calculating overall growth amongst audience
E. all of these
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A. timeframe
B. tools
C. content
D. platform
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Identifying followers on given social media platforms gives the social media professional what types of benefits?
A. They get the sense of their vanity metrics.
B. They get a snapshot of their potential audience members.
C. They are the must have audience members to target for a campaign.
D. They are real followers and bots that engage with your content.