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Question
You are the brand manager for a new line of allergy relief drugs. Which of the following methods might you employ to use opinion leadership/reference groups to help stimulate demand for your products?a. Create ads that show the typical consumer performing a healthy lifestyle activity.
b. Develop a promotional campaign that tells customers they "deserve to use" these products.
c. Drop the price of your new products to the point where customers will realize they are getting a bargain.
d. Develop a promotional campaign that emphasizes safety and security needs being fulfilled by these health-care products.
e. Use a series of ads showing different health-care associations and societies endorsing the use of these health-care products.
Answer
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Related questions
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a. lead qualification
b. lead generation
c. sales presentation
d. the close procedure
e. moving through the sales continuum
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b. uses a "lone wolf" approach to selling
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d. uses short-term follow-ups, which focus on product delivery
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b. Traditional selling uses short-term follow-ups that focus on product delivery.
c. Traditional personal selling takes a team approach to the account.
d. Salespeople sell products not advice and assistance.
e. Proposals and presentations used emphasize pricing and product features.
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