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Question
You are the HR manager of an accounting firm that is experiencing higher-than-normal attrition rates. The COO has asked you to make a presentation to the employees about this issue. What are the two ways you can incorporate ethos into your presentation?
Ethos is an appeal to the authority and personal credibility of the speaker. As the HR manager of the accounting firm, one way you can incorporate ethos into your speech is to signal to your audience that you are in many ways similar to them or that you at least intimately understand their interests, values, and context. You can do this by revealing to your audience the phase in your career when you had changed jobs frequently. What was your motivation to do so, what were your concerns, did that strategy help in your long-term career growth?
Answer
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