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Question
You are working as part of the PGA team for the Masters and your boss says that measurement is extra, but not required to report to the senior management. They are focused on providing information for their fan base, but they are seeing a decline in engagement and actions by their userbase. However, you feel this needs to be addressed, especially with the sponsors. Outline your rationale for why measurement is a key component and what would be some proposed metrics that would be important for the PGA to evaluate.
Answer
Varies.
Related questions
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Twitter chats are one way to engage in conversations and be an active participant in the industry.
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How can VR be used by social media professionals?
A. experiential storytelling
B. education
C. cause-related marketing
D. all of these
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At a conference, you hear a speaker share this point the only social media platforms you need to be aware of are ones here in the U.S. Discuss your perspective on this point, and what are some campaigns and platforms that need to be explored at the global level.
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What does the role reviews play to health care and social media professionals?
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What are two ways to identify a fake influencer?
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Micro-influencers are not as effective as influencers because they do not have a large audience.
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A group of people who are not a fan of the brand and voice their negative options are called ______.
A. trolls/haters
B. advocates
C. ambassadors
D. lurkers
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An ______ focuses on persuading audiences to take action, whereas a ______ focuses on content that resonates with audiences they made.
A. influencer; creator
B. creator; influencer
C. advocate; ambassador
D. ambassador; advocate
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There are certain aspects that are expected by communities, all EXCEPT ______.
A. exclusivity
B. tone
C. consistency
D. influence
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Why is it important to be effective in understanding your audiences?
A. You can be more effective in your paid advertisements.
B. You can have a clear idea of who you are reaching.
C. You have an understanding of the different touch points an audience member has with the brand.
D. all of these
Q:
______ is the process of categorizing people into certain groups based on certain criteria.
A. Creator analysis
B. Influencer marketing
C. Audience segmentation
D. Consumer behavior analysis
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What are some of the risks you see when it comes to embracing a snarky voice on social media? Outline three key risks that are associated with this type of writing style on social media.
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Discuss the role brand voice plays for a brand on social media.
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Social care is part of the conversation piece of effective writing for social media.
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The type of writing that brands, like Dunkin Donuts, use to strike up conversations and embrace the notion that social media is social is ______.
A. conversational
B. witty
C. professional
D. audience focused
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Tasty has a strong following due to teaching their audiences through videos about various recipes they can make at any occasion. What style are they using?
A. snarky
B. audience focused
C. educational
D. professional
Q:
As discussed in the textbook, there are six Cs for effective writing for social media EXCEPT ______.
A. content
B. creation
C. creativity
D. connection
Q:
You are in an interview with the Met Museum in New York City. They are looking at various other candidates for the job, but they have a question for you regarding how you approach a SWOT analysis. Outline the steps you will take to do a thorough and comprehensive analysis of their social media work.
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______ focuses on the content that will be going out at certain times of the campaign. Hootsuite and Sprout Social offer these services for social media professionals. A. A strategic plan B. A content calendar C. A media plan D. A creative plan
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______ is where a social media professional analyzes all of the communication efforts for the client and organization before a campaign is launched.
A. A strategic plan
B. A communication audit
C. A social media audit
D. A communication plan
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______ focuses on the overall goals and dreams of the organization, whereas ______ describes key elements of the overall purpose.
A. Mission; vision
B. Mission; brand voice
C. Vision; brand voice
D. Vision; mission
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______ focuses on looking at the complete picture of what is happening in a campaign from the past to the future.
A. Technical view of social media
B. Strategic view of social media
C. Managerial view of social media
D. Creative view of social media
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Discuss three metrics that are unique to Snapchat, and why are they important for the overall strategy and understanding of this particular platform? If you were to propose using Snapchat, what metrics and tools would you use?
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Research in many ways is one of the most challenging yet demanding functions in social media.
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A. He is doing a strategic analysis.
B. He is doing a social listening analysis.
C. He is doing a social monitoring analysis.
D. He is doing a data analysis.
Q:
When evaluating third party tools, it is important that ______.
A. you start fresh and not worry about what metrics they are already using
B. you can wing the payment model for them. Its all customizable
C. you have to know what data they are able to collect and report on
D. you need to see if they are offering any training, but it is not required
Q:
There are many benefits of listening and monitoring, such as ______.
A. formulating items to evaluate
B. identifying influencers
C. analyzing key trends
D. calculating overall growth amongst audience
E. all of these
Q:
The main difference between monitoring and listening is ______.
A. timeframe
B. tools
C. content
D. platform
Q:
Identifying followers on given social media platforms gives the social media professional what types of benefits?
A. They get the sense of their vanity metrics.
B. They get a snapshot of their potential audience members.
C. They are the must have audience members to target for a campaign.
D. They are real followers and bots that engage with your content.