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Question
You can go to your nearest Hallmark card store and buy a birthday greeting card for a friend and pay $4.50. Or, you can buy a Hallmark card from its new $0.99 line of greeting cards, made with lesser-quality materials but just as sentimental, that are sold at Barnes and Noble bookstores. This is an example of
A. mass customization.
B. organizational synergy.
C. one product and multiple market segments.
D. price discrimination.
E. a Tiffany/Walmart strategy.
Answer
This answer is hidden. It contains 166 characters.
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