Question

You recently overheard your boss telling someone that if he'd actually crunched some numbers and done some analysis instead of just going with his instincts, he never would have opened the new store in Centre City. Which one of the following caused your boss to make a bad decision?

A) Regret aversion

B) Endowment effect

C) Money illusion

D) Affect heuristic

E) Representativeness heuristic

Answer

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