Question

You started an online business two weeks ago. Thus far, you have averaged ten sales a day, which is one sale for every five hits. You are now considering giving up your day job and becoming a full-time online retailer. You have calculated the amount of income you can earn based on ten sales a day and know that level of income would support you in a comfortable fashion. The belief that you will have ten sales per day if this becomes your full-time occupation is based on which one of the following?

A) Mental accounting

B) Anchoring and adjustment

C) Law of small numbers

D) Bubble and crash theory

E) Confirmation bias

Answer

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