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Question
Your company is interested in producing and marketing a line of coffee that will penetrate the Chinese market. Your firm is willing to supply the equipment, products, product ingredients, trademark and trade name rights, managerial advice, and standardized operating system to entrepreneurs. Which of the following types of strategy are you going to use?
a. Wholly owned foreign affiliate
b. A greenfield venture agreement
c. A franchise
d. An export agreement
e. Barter trade
Answer
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