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Question
Your friend Jim works for the biggest automobile manufacturer of the country. He is part of the sports car design team. During a baseball game last weekend, you asked him, "How's work?"
He replied, "Great. I have been part of this team for over a year now. Our team is the most cohesive team in the entire company, and we are always happy and respect each other. The only flaw is that just one out of the four cars we designed has been successful in the marketplace. I wonder why." Which of the pitfalls of teams is Jim's team demonstrating? Give Jim good advice.
It is clear that Jim's team is highly cohesive, so much so that it is stifling honest criticisms. This illustrates the effect of social conformity on team members. Social conformity involves social pressures to conform to the perceived wishes of the group. Jim's team members strive so hard to maintain harmony and cohesion that they end up avoiding the discomforts of disagreement. This groupthink is leading to poor decision making, which is showing up as failure of their car designs in the marketplace.
You can suggest the following strategies to overcome social conformity:
Ask each team member to be a critical evaluator.
Encourage a sharing of objections.
Do not let the leader become partial to one course of action.
Create subgroups with different leaders to work on the same problem.
Answer
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