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Question
Your product has been suffering from steadily eroding sales. You have tried to revitalize the product's sales and profits, but after seven strategy changes, you have yet to find success. Which of the following actions would be the LEAST appropriate next step?
A. delete the product from the line
B. retain the product, but reduce its marketing costs
C. stimulate primary demand
D. stimulate selective demand
E. rebrand the product
Answer
This answer is hidden. It contains 238 characters.
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