Question

Yuengling is the oldest brewery in the United States. It was founded in 1827 in a time when small breweries dotted the nation. The brewery only sells in a ten state area on the eastern seaboard. For over 170 years, this strategy has given the brewery a:
a. brand name strategy
b. niche competitive advantage
c. price differentiation advantage
d. marketing competitive advantage
e. sustainable competitive advantage

Answer

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