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Question
Yum! Brands, the parent company of KFC, has pursued an aggressive growth strategy in China. There are now than 3,700 restaurants in 650 Chinese cities, and KFC has a 40% market share of the entire fast-food industry there. Yum! Brands China owns and directly manages about 90% of its Chinese stores, so it appears that the company prefers __________ in this market.A. licensing
B. local assembly
C. a joint venture
D. direct investment
E. local manufacturing
Answer
This answer is hidden. It contains 165 characters.
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