Question

Yum! Brands, the restaurant division of PepsiCo, has 12,600 KFC restaurants abroad, with more than 3,700 restaurants in China. Many of the latter are locally owned and subject to a contractual agreement that allows the owners to operate the business under the established KFC brand name and according to specific rules. Yum! Brands is engaged in
A. contract assembly.
B. a joint venture.
C. contract manufacturing.
D. a partnership.
E. franchising.

Answer

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