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Question
Zara has pioneered "cheap chic" in clothing apparel. Zara offers current and desirable fashion goods at relatively low prices. To implement the strategy, Zara uses sophisticated designers and effective means of managing costs. These are all characteristics of which business level strategy?
a. Cost leadership
b. Differentiation
c. Integrated cost leadership/differentiation
d. Stuck in the middle
Answer
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Q:
What is organizational culture? What must strategic leaders do to develop and sustain an effective organizational culture?
Q:
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