Accounting
Anthropology
Archaeology
Art History
Banking
Biology & Life Science
Business
Business Communication
Business Development
Business Ethics
Business Law
Chemistry
Communication
Computer Science
Counseling
Criminal Law
Curriculum & Instruction
Design
Earth Science
Economic
Education
Engineering
Finance
History & Theory
Humanities
Human Resource
International Business
Investments & Securities
Journalism
Law
Management
Marketing
Medicine
Medicine & Health Science
Nursing
Philosophy
Physic
Psychology
Real Estate
Science
Social Science
Sociology
Special Education
Speech
Visual Arts
Business Communication
Q:
A skills rsum is usually best when your education and experience are not the usual route to the position for which you are applying.
Q:
Using four or five fonts in a rsum adds tasteful variety and professionalism to the document.
Q:
You must use key words very carefully in your Summary of Qualifications section.
Q:
Using gerunds is preferable to using nouns in a job description on a rsum because they create a more dynamic image of the applicant.
Q:
The use of "I" in a rsum is recommended because it personalizes the document and makes it less wordy.
Q:
Details that add nothing to the title and are less impressive than the title must be omitted.
Q:
Job duties get more emphasis in a vertical list than in a paragraph.
Q:
You should use a separate piece of paper for a two-page rsum, rather than printing on the back side of a single page.
Q:
Rsums should not be more than one page long because readers find them too long to skim.
Q:
If you have very little to say about yourself in terms of experience and education, it is acceptable to fill only part of one page of your rsum.
Q:
Effective communication skills rank at the top of the list of important qualities and skills that an employee should possess.
Q:
Rsums are skimmed by employers to determine whether to discard it or whether to further scan it electronically.
Q:
Employers review rsums and cover letters knowing that the applicants can probably do much better than what appears in the rsum.
Q:
If you take your blog off-line while you are job searching, then employers won't be able to find it.
Q:
Many employers consider blog as an extended writing sample of potential candidates.
Q:
The secret to successful networking is reciprocity.
Q:
LinkedIn is a site that allows you to include useful information beyond your rsum.
Q:
Many Internet sites are not current or accurate, so it is wise to avoid using the Internet in the job search process.
Q:
Personality and aptitude tests can ascertain all of your strengths and tell you exactly what job best suits you.
Q:
It is preferred to have a job offer lined up before you graduate.
Q:
Informal preparation for job hunting should start soon after you arrive on campus.
Q:
It is not necessary to use prescribed forms, layouts, or wording in job communications since they should be tailored to your unique qualifications and reflect on you as an individual.
Q:
There is no need to have a rsum once you are employed.
Q:
It is best to avoid using subjunctive verbs and explicit disclaimers while writing to superiors.
Q:
When asking for an action from people outside an organization, it needs lesser politeness compared to asking for an action from a subordinate.
Q:
Psychological description means creating a scenario rich with sense impressions so that readers can picture themselves using a product or service and enjoying its benefits.
Q:
Telling a story in a message before providing statistics and figures makes it more persuasive.
Q:
In order to prevent the audience from ignoring deadlines that seem arbitrary, one should show the cost of delaying action.
Q:
When one faces a major objection from an audience, it is good to try finding a win-win solution because people will be much more readily persuaded if they see benefits for themselves.
Q:
It is important to name an objection if the objection is false and based on misinformation.
FALSE
Q:
The best common grounds in a message are ambiguous and generic which helps cover a large audience.
Q:
Understanding an audience's initial reactions and positions helps one in being more effective and prevents the audience.
Q:
When one has a reluctant audience, it is important to place the request in the subject line because it delays receiving a negative response from them.
Q:
Using a persuasive problem-solving message allows one to disarm opposition by showing all the reasons in favor of one's position before giving the audience a chance to say no.
Q:
In complicated direct requests, one should avoid anticipating possible responses because they often tend to confuse the audience.
Q:
In written direct requests, it is important to put the request, the topic of the request, or a question in the body of the message instead of the subject line.
Q:
One should organize a persuasive direct request by asking immediately for the information or service one wants, even if it seems too abrupt.
Q:
A threat is an explicit or implied statement that someone will be punished if he or she does or does not do something.
Q:
While choosing a persuasive strategy, one should use a direct request pattern when the audience will do as one asks without any resistance.
Q:
While choosing a persuasive strategy for a message, one needs to avoid considering the audience and needs to focus solely on content and language.
Q:
Students who are native speakers of Korean, may judge direct statements to be least effective in contrast to native speakers of American English. This is an example of different native cultures.
Q:
The decision of consumers to buy products or services is guided exclusively by logic and emotional appeal has no place in business decisions.
Q:
The statement, "The subscription fee for Home Magazine is $500, and needs to be paid before 31st December to avoid late fee charges" is an example of an emotional appeal.
Q:
One can build credibility by being factual, specific, and reliable.
Q:
Common errors which weaken arguments in a message are known as logical fallacies.
Q:
It is important to choose a persuasive strategy only after one has identified the specific action one wants and the person who has the power to do it.
Q:
Reports can be termed as persuasive messages if they recommend action.
Q:
What is the importance of writing style in direct mails? What are some points to remember while preparing such mails?
Q:
What are some of the key guidelines to follow while raising a fund-raising appeal?
Q:
Jean Harvey works for Help Aid Foundation and needs to raise funds to rehabilitate women in Ghana. She fixes an appointment with a multinational company which has shown interest in contributing toward the cause. For her presentation, she is now brainstorming ideas for openers. With the help of examples, provide four possible openers that Harvey can use in her presentation.
Harvey can use the four basic modes of an opener which include questions, narration, startling statements, and quotations. For the question type of opener she can use, "Did you know that a majority of women in Ghana get married by the age of 17?" Harvey can also narrate a success story of the rehabilitation campaign for her opener. In addition, she can use startling statements such as "Did you know 80% of women in Ghana's villages are uneducated?" to grab the attention of the audience. With the help of a quote, she can start her opener by saying, "A man and a woman deserve an equally decent life - Anna Wordsmith."` Students' answers may vary.
Q:
What are some of the key points to remember while writing performance appraisals? Explain.
Q:
What is the importance of emotional appeal in a message?
Q:
How can one develop a common ground in persuasive messages?
Q:
When should a persuasive problem-solving message be used?
Q:
When should a persuasive direct request be used?
Q:
Explain how to organize a persuasive direct request.
A persuasive direct request can be organized in the following ways:
Q:
Explain reasons why threats do not work in a message.
Threats do not work for the following reasons:
Q:
With the help of an example, explain when a direct request pattern should be used in a message.
Q:
What kind of persuasion is best for an organization and its culture?
Q:
How can one build credibility through the use of appropriate language and strategy? Explain.
Q:
List out some important questions that one needs to ask before choosing a persuasive strategy for a message.
Some important questions that one needs to ask before choosing a persuasive strategy for a message are as follows:
1. What do you want people to do?
2. What objections, if any, will the audience have?
3. How strong is your case?
4. What kind of persuasion is best for the situation?
5. What kind of persuasion is best for the organization and the culture?
Q:
Melissa Howell works for Footsteps, a child rights organization. She needs to write to a multinational company to request contribution of funds toward their campaign on homeless children in Sudan. How can she fulfill the secondary purposes of her message while writing to the company? Explain.
Q:
Which of the following best describes persona in a message?
A. The character who allegedly writes the letter to make a message interesting
B. The description of a product or service with vivid sensory details
C. The description which helps an audience imagine enjoying a product's benefits
D. The use of wordiness to make a document appealing to an audience
E. The use of a story to help an audience connect emotionally to a message
Q:
How should emotional appeal in fund-raising messages be used?
A. Using a mild appeal to convince people and avoid offending them
B. Creating emotional appeal by a generic group instead of specifics
C. Using sensory details to help people connect to a cause
D. Using a long-winded style because it evokes interest in a reader
E. Using wordiness which is crucial in making a document appealing
Q:
Angela Howard who works for Global Aid, a relief non-profit organization, is writing a letter to raise funds from their supporters for the Campaign on Climate Change. In the body of the message, she writes, "According to the Stanley Climate Reports, climate change will leave a billion people homeless by 2012." Which of the following does this statement in the body of message prove?
A. The problem of climate change can be solved.
B. The problem of climate change deserves attention.
C. Global Aid organization can resolve the issue.
D. Global Aid will use funds wisely for the campaign.
E. The issue of climate change is too critical to be solved.
Q:
Which of the following best describes a P.S. (postscript), in a direct mail letter or an email?
A. It helps start off a message.
B. It states points missed out in a message.
C. It is the heading of a message.
D. It restates points made in a message.
E. It comprises of a quotation or a question.
Q:
_____ of a message provides the logical and emotional links that move an audience from their first flicker of interest to the action that is wanted.
A. History
B. Recommendations
C. Illustrations
D. Executive Summary
E. Body
Q:
What kind of an opener to a message is the following? "Anything the mind can conceive and believe, it can achieve." - Napoleon Hill
A. Startling statement
B. Anecdote
C. Narration
D. Quotation
E. Question
Q:
A good _____ gives a communicator 30 to 60 seconds to motivate an audience to read the rest of the message.
A. Conclusion
B. Recommendations
C. Opener
D. References
E. Background
Q:
Which of the following points should be kept in mind while writing performance appraisals?
A. They should be ambiguous to avoid offending employees.
B. They should be infrequent which prevents wasting project time.
C. They should use stock phrases during criticisms.
D. They should protect the organization and motivate the employee.
E. They should document areas for improvement by using labels.
Q:
Which of the following guidelines should be followed with reference to using a tone in a persuasive message?
A. Provide a reason for a request which makes the tone better
B. Avoid using subjunctive verbs while writing to people senior in position
C. Use passive verbs to create a friendly, informal tone
D. Use less politeness when writing to co-workers and external people
E. Avoid using explicit disclaimers in order to show respect to superiors
Q:
Which of the following is an example of psychological description?
A. "Imagine yourself relaxing on your recliner and the aroma of Ramirez Dark Roast coffee rising from your cup."
B. "Buy our Ramirez Dark Roast coffee today to enjoy a 30% Christmas discount."
C. "A cup of Ramirez Dark Roast coffee is all you need to get you through the day."
D. "Our Ramirez Dark Roast coffee is carefully handpicked from our coffee plantations in Sao Paulo's Brazil."
E. "Avail a never before offer of a free one pack Ramirez Dark Roast coffee when you buy two 200 gram packets."
Q:
Animal Protection Foundation recently held a campaign against a fast food joint which cooked their meat from chickens kept in inhumane conditions. The organization wrote to the Animal Welfare Board saying, "The fast food joint's suppliers use a cruel method of slaugher in which chickens have their throats cut while they are still conscious and millions of birds are scalded to death in defeathering tanks." Which of the following did the organization use in their message?
A. Psychological reactance
B. Emotional appeal
C. Appeal to popularity
D. Appeal to authority
E. Fear appeal
Q:
Which of the following best helps build emotional appeal?
A. Statistics
B. Graphs
C. Numbers
D. Stories
E. Tables
Q:
Sandra Collins needs to send out the annual campaign report to the board of directors. She needs to collect various project reports from the campaign managers, consolidate them before sending them out by the end of the month. Which of the following should she say in her communication to the managers which will help Collins get them to act promptly?
A. "Please send in the campaign reports as soon as possible."
B. "Is it possible for you to send me the campaign reports?"
C. "Please send the campaign reports immediately."
D. "Please send the campaign reports by February 20, 5 pm."
E. "Can you send the reports by March 1?"
Q:
Melissa Bell works as an assistant editor at a publishing house in Manhattan. Since she resides 15 miles away from her workplace, she has to commute long hours on the metro which tires her. In addition, she barely gets to spend time at home with her children. She intends to talk to the management about a work from home option for a few days in a week. Which of the following would be a good common ground for Bell to propose?
A. Making time for family
B. Strengthening personal relationships
C. Preventing travel woes
D. Increasing productivity
E. Finding time for household work
Q:
Which of the following should be used in subject lines for problem-solving messages?
A. Placing the request for action in the subject line
B. Using a negative subject line to emphasize the problem
C. Using a benefit which is likely to help the audience
D. Avoid using a common ground in the subject line
E. Avoid using a neutral subject line
Q:
Which of the following guidelines should be followed while using a direct request?
A. Explain benefits explicitly in the message
B. Overcome objections to make the request concrete
C. Avoid putting the main issue in the subject line
D. Simply ask for what is needed in the message
E. Challenge an audience by making them guess
Q:
Helen Phillips is working on an afforestation campaign in Indonesia and needs to collate progress reports from the fundraising and communication departments. She is yet to receive the communication report from the communications manager, Elizabeth Turner. She knows that Turner is working on multiple projects and is currently facing a time crunch. Which of the following should Phillips use, to write a persuasive direct request to Turner asking for the progress report?
A. "We will establish a good image of our organization if we can send the reports on time."
B. "We can prevent delaying the third phase of our campaign if we send out the reports on time."
C. "I wonder if you can send the report to me once you are relatively free from your work."
D. "Please send the progress report for the communication part of the campaign by 20th March."
E. "The fundraising department has sent in their report. Is there a way you can send in yours?"
Q:
Which of the following is true of threats?
A. They produce permanent change.
B. They invariably produce the action one wants.
C. They prevent creation of stress and tension.
D. They produce tension in a work place.
E. They foster better working relationships.