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Q:
Why is it important to write messages of appreciation?
Q:
Discuss how to handle a request for a claim or adjustment if your organization is at fault.
Q:
Timing and media choice are important considerations with condolence letters.
Q:
Policy statements or procedural changes are generally neutral, so readers will not react emotionally to them.
Q:
Recommendation letters have created so many legal problems that many companies no longer allow employees to write them.
Q:
Social media releases include social networking links, "tweetables," and other sharable content.
Q:
Almost any routine message can be used as a way to build goodwill.
Q:
________ are brief personal messages written to comfort someone after the death of a loved one.
A) Life-coaching letters
B) Remembrance letters
C) Condolence letters
D) Counseling letters
Q:
Messages of ________ recognize the contributions of employees or business associates.
A) salutation
B) recognizance
C) coalition
D) appreciation
E) goodwill
Q:
Friendly notes with no direct business purpose, such as those conveying congratulations or thanks, are called ________ messages.
A) salutary
B) recognition
C) goodwill
D) condolence
E) persuasive
Q:
Which of the following can be used to create a balanced visual that appears dynamic and engaging?
A) Arrange elements around a central point
B) Arrange elements from smallest to largest
C) Arrange one dominant element against several small, weaker elements
D) Arrange elements by importance
E) Arrange all elements from a central axis
Q:
Compared to poorly written text, badly designed visuals are ________ to be noticed by your audience.
A) less likely
B) more likely
C) just as likely
D) not likely
Q:
Describe the nine steps in the postproduction process.
Q:
Why is framing an important aspect of video production and how can the process be improved?
Q:
When you're filming a business video, move the camera randomly to add creativity and flair to the footage.
Q:
The term framing refers to gathering secondary camera footage that you can use when you're editing a video.
Q:
Preparing visual content for smartphones does not differ from preparing visual content for a laptop or a desktop computer.
Q:
You must use high-end editing software to achieve a quality video production.
Q:
Best practices during the production stage of a business video do NOT include
A) keeping your camera still.
B) capturing B-roll footage.
C) framing each shot carefully.
D) using special effects on your camera.
Q:
Which of the following is one way to move away from the spoken portion of a video?
A) Cut and paste
B) B-roll clip footage
C) Transition
D) Branding element
E) Outro
Q:
During the post-production stage of a business video, you can
A) remove transitions between video segments.
B) retake shots you are unhappy with
C) record the main audio track and record narration.
D) replace sections of dialogue.
E) determine a list of B-roll shots
Q:
The term ________ refers to secondary video clips and still images that can add visual interest to or improve the flow of a business video.
A) B-roll material
B) A-list material
C) shot-list material
D) back-up material
E) infographical material
Q:
The process for producing business videos includes the following three stages
A) planning, writing, and completing.
B) casting, filming, and broadcasting.
C) visualization, production, and dissemination.
D) preproduction, production, and postproduction.
E) visualization, casting, and filming.
Q:
At which point in the video creation process are music and titles added?
A) Planning
B) Filming
C) Editing
D) Framing
E) Postproduction
Q:
Which of the following makes framing decisions particularly important when videos are watched on mobile devices?
A) The viewer can scroll through uninteresting sections
B) B-roll footage cannot be included
C) The need for balance is increased
D) Small screens limit the amount of detail viewers can see
E) Filming at angles will distort the picture
Q:
Which of the following is the process of determining what the camera sees when you aim it?
A) Prop placement
B) B-roll
C) Framing
D) Postproduction footage
E) Shot list
Q:
Which of the following is used to add visual interest to an interview or to smooth over transitions?
A) Indirect lighting
B) B-roll material
C) Props
D) Omnidirectional microphones
E) Different filming locations
Q:
Which of the following is one way to be sure you get the video footage you will need?
A) Develop a shot list
B) Use the zoom feature to capture a variety of ranges
C) Allow the speaker to manage the scene composition
D) Follow framing guidelines
E) Collect B-roll material
Q:
When determining how to compose a scene, how can you be sure the background is tasteful and appropriate for the message?
A) Increase the optical zoom
B) Verify the quality of the sound recording
C) Prepare a shot list
D) Block off time to edit and combine footage
E) Try to visualize what the camera will see
Q:
List two ways that including too many visuals can distract your audience from the main points of your message.
Q:
Discuss three considerations in verifying the quality of visuals.
Q:
Why is it important to always take the reader's specific needs into consideration when maintaining a balance between words and illustrations?
Q:
What three questions should you ask in verifying the quality of the visuals you include in business messages?
Q:
As it pertains to a visual, what are the functions of a title? Identify and compare the two types of titles.
Q:
Why is it important for visuals and text to work together closely in business documents? Identify four techniques you can use to integrate text and visuals successfully.
Q:
In the text of a report, only the most important visuals should be referred to by number.
Q:
The best place to put a visual is right next to or immediately following the paragraph it illustrates.
Q:
Infographics are limited to showing stylized versions of charts and graphs.
Q:
A visual does not need documentation if you have gathered data from other sources and created the visual yourself.
Q:
Legends and titles serve the same purpose in a visual aid.
Q:
Including visuals in your report or presentation is a particularly powerful way to communicate with a culturally diverse audience.
Q:
A(n) ________ interprets the data in a visual and extracts the main idea from it.
A) descriptive title
B) informative title
C) illustrative title
D) prescriptive title
Q:
A(n) ________ title on a graphic simply identifies the topic.
A) descriptive
B) informative
C) illustrative
D) prescriptive
Q:
All of the following EXCEPT ________ will help you integrate visuals and text in business documents.
A) referring to visuals in the text
B) maintaining a balance between text and visuals
C) identifying the visuals with titles, captions, and legends
D) putting the visuals into a separate section, such as an appendix
Q:
Which of the following statements is TRUE?
A) Data visualization can only depict numerical data.
B) Data visualization can't show complex relationships among data points.
C) Data visualization can combine and connect large amounts of data in endless ways.
D) Data visualization can show only a few data points before becoming too cluttered to interpret.
Q:
When creating visuals, it is highly unethical to
A) leave out important information.
B) airbrush the photos of company executives to make them look more attractive.
C) overload your report with unnecessary tables and charts.
D) simplify data from other sources.
Q:
Which of the following is an example of a descriptive title for a visual?
A) How CamCo Reduces Costs
B) CamCo Cost Reductions Are Increasing Each Year
C) Reducing Costs Is a Number-One Goal at CamCo
D) Whither Camco: Is the Rollercoaster Ride Over?
Q:
A ________ offers additional discussion of the content of a visual; a ________ helps readers decode a visual.
A) legend; tag cloud
B) table; chevron
C) caption; legend
D) diagram; matrix
Q:
An effective visual includes a ________, which offers additional discussion of the visual's content.
A) title
B) legend
C) caption
D) figural
E) tag cloud
Q:
A special class of diagrams called ________ can feature stylized versions of charts and graphs or offer structured narratives.
A) informatics
B) pictograms
C) infographics
D) monograms
E) tag clouds
Q:
Legends should be included with
A) controversial reports.
B) all visuals in business reports.
C) complex graphs.
D) visuals that do not use color for emphasis.
E) infographics in the report.
Q:
In business reports, it is best to place each visual
A) within, beside, or immediately after the paragraph it illustrates.
B) just before the paragraph referring to it.
C) together with other visuals at the end of each chapter.
D) together with other visuals in an appendix at the end of the report.
E) together with other visuals at the beginning of each chapter.
Q:
The reference to a bar chart in your report on advertising costs should
A) come directly after the chart itself appears.
B) precede the chart.
C) come on the page following the chart, and refer to it as "the abovementioned pie chart."
E) be explained as a footnote.
Answer: B
Q:
The ideal balance between the visual and the verbal depends on
A) the nature of your audience.
B) the length of the report/presentation.
C) the amount of money available for underwriting the costs of graphics.
D) internal company guidelines.
E) the placement of the visual.
Q:
When should legends be used in a visual?
A) When there is at least one series of data
B) When there is a discussion about the visual before the placement of it
C) When graphics are complex
D) When descriptive titles are used
E) When informative titles are used
Q:
Which of the following should be considered when developing visuals for viewing on mobile devices?
A) Using color
B) Establishing a priority and sequence of information
C) Using links for visuals
D) Safely eliminating the visuals
E) Moving all visuals to the end
Q:
Which of the following identifies the content and purpose of the visual?
A) Caption
B) Index
C) Title
D) Figure
E) Legend
Q:
Which of the following should be emphasized in the text when introducing and describing a visual?
A) The data
B) The main point of the visual's message
C) How the audience will use the data
D) Problems with the data
E) How to follow the forecasting pattern in the data
Q:
How does the reader benefit when a visual is tightly integrated with the text?
A) The variety of color allows the reader's eyes to rest
B) The reader can move back and forth between the text and the visual with little interruption
C) There is less reading because the visual replaces most of the text
D) There are fewer distractions for the reader
E) The reader can view all the visuals at once, before reading the text
Q:
Identify and discuss guidelines to follow when using photographs as visuals.
Learning Outcome: Summarize the steps involved in planning, selecting, and producing a visual business communication
Q:
Discuss the difference between flowcharts and organization charts.
Q:
In preparing a presentation for a local community group, you need to describe the process your plant uses to manufacture home appliances. What type of visual should you use to describe the process, and why?
Q:
Visuals can complement or even replace textual information.
Q:
Using an informative title for a visual, such as "Demand Grows Exponentially," will make it easier for your audience to understand the main idea depicted in that visual.
Q:
If you want to illustrate a process or procedure, the best type of visual to use is a flowchart.
Q:
An infographic shows the relative frequency of terms used in a blog, a website, or another collection of online text.
Q:
CAD stands for
A) charts automatically designed.
B) complete audiovisual display.
C) computer-aided design.
D) computer adaptable display.
Q:
Microsoft Visio is one example of specialized software used to create
A) professional-quality illustrations.
B) complex spreadsheets.
C) cash flow tracking systems.
D) none of the above.
Q:
The best graphic element to identify the communication channels of an entire business organization is a(n)
A) organization chart.
B) bar chart.
C) scatter diagram.
D) Gantt chart.
Q:
Flowcharts are used to
A) summarize large amounts of statistical data.
B) show the relative sizes of the parts of a whole.
C) show how something looks or operates.
D) illustrate processes and procedures.
Q:
The best visual for illustrating a manufacturer's quality control process would be a
A) line chart.
B) flowchart.
C) scatter diagram.
D) pie chart.
Q:
Business communicators use ________ to illustrate interrelationships between the positions, units, or functions of an organization.
A) XY diagrams
B) data visualizations
C) communication mockups
D) organization charts
E) Gantt charts
Q:
Match the style and quality of the visuals you use in a business message with
A) whatever is available to you on the Internet.
B) your personal communication preferences.
C) the subject matter and the situation at hand.
D) the cost of finding or creating the visual.
E) the ease of creation.
Q:
In computer graphics, a template
A) is a tool for creating curves and geometric shapes.
B) helps ensure an effective design, saves time, and makes decision making easier.
C) is any kind of chart generated by a spreadsheet or illustration program.
D) is a tool for creating classic architectural views.
E) eliminates the need to add text to explain the visual.
Q:
When designing important visuals in business
A) include as little text and as many photographs as possible.
B) use online clipart to apply a decorative flair to your corporate communications.
C) plan to use every color in the rainbow to reach out to the global community.
D) consider hiring a professional to design a template for the visuals that represent your company.
E) place all visuals at the end of the document.
Q:
Using video to enhance business messages
A) has become difficult and expensive, since audiences now have such high expectations.
B) is generally a bad idea, since it takes away from the main idea.
C) is easier than ever, thanks to low-cost video cameras and video sharing sites such as YouTube.
D) is effective for tech-savvy audiences, but a turn-off for most others.
E) has replaced almost all written documents
Q:
To use photographs successfully in workplace documents or online publications, do NOT
A) replace all diagrams with photographs.
B) master basic image-processing functions.
C) determine the communication value of each photograph.
E) use photographs except on the front page of the document
Answer: A
Q:
A potential drawback of using photographs in reports is that
A) they can show too much detail.
B) they are difficult to change or manipulate.
C) appropriate photos are difficult to find.
D) they are expensive.
E) they are often retouched to improve the look.
Q:
Which type of infographic can be used to replace conventional reports because of its strength as a powerful communication tool?
A) One that incorporates big data
B) One that is a stylized collection of charts and graphs
C) One based on demographics
D) One with a structured narrative
E) One that replaces pie charts
Q:
Which type of visual can be used to convey both data and concepts?
A) Bubble diagrams
B) Infographics
C) Organization charts
D) Flowcharts
E) Tables