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Q:
Which of the following should be the goal when deciding to use a photograph in a communication?
A) To add communication value
B) To save the reader time
C) To increase decorative value
D) To add visual interest
E) To extend the length of the communication
Q:
When are photographs the most effective choice for visuals?
A) When you wish to emphasize relevant and specific parts
B) When it is important to show both concepts and ideas
C) When there is a structure narrative to the visual
D) When you need to show exact appearance
E) When the visual will function as a standalone document
Q:
Which type of visual should be used to show the relationships between functions in an organization?
A) Flowchart
B) Organization chart
C) Bubble diagram
D) Gantt chart
E) Pictogram
Q:
When is it especially helpful to illustrate a process or procedure with a flowchart?
A) When there are decision points and loops
B) When you want to indicate linear regression
C) When you want to show decorative and functional value
D) When there is a need to convey both data and concepts
E) When stressing spatial relationships
Q:
Which of the following should be used when you need to show a physical or conceptual relationship from start to finish?
A) Data visualization
B) Bubble diagram
C) Gantt chart
D) Pictogram
E) Flowcharts
Q:
In designing visuals for business reports, what tasks are best suited for bar charts? List at least two.
Q:
In a line chart, what do the vertical and horizontal axes normally illustrate?
Q:
Discuss the difference between how bar charts and pie charts are used.
Q:
What advantages does data visualization have over conventional charts and graphs?
Q:
Explain "data visualization" and give at least one example to support your explanation.
Q:
Identify and discuss the four elements of the production stage for business videos.
Q:
How are Gantt charts used in business documents?
Q:
List at least five types of visuals commonly used to present data in business documents. Provide an example of a specific task for which one type would be especially useful.
Q:
When preparing numerical tables, you should express all items in a column in the same unit.
Q:
Visuals used to present data are useful to present information and concepts.
Q:
Unlike words, visual images have connotative meanings that are consistent across cultures.
Q:
Data visualization is focused on extracting broad meaning from data (rather than on clarifying individual data points).
Q:
A Gantt chart is a type of time line chart used to track the progress of a project.
Q:
Bars in a bar chart should always be aligned horizontally.
Q:
Bar charts can be used to compare more than one set of data.
Q:
Generally speaking, a line chart should not contain more than 2-3 lines for comparison.
Q:
In line charts showing trends, the vertical axis indicates time or quantity, and the horizontal axis indicates amount.
Q:
Use a table to summarize information that would be difficult or tedious to handle in the main text.
Q:
Business communicators can use ________ to extract broad meaning from giant masses of data or to put data into context.
A) bubble charting
B) data visualization
C) flowcharting
D) social media
E) drill down apps
Q:
Project managers use ________ to track progress toward completing a project.
A) radial charts
B) Gantt charts
C) progress placards
D) routing paradigms
E) infographics
Q:
A ________ shows the relative frequency of terms in an article, a blog, a website, or another collection of text.
A) data dictionary
B) content display
C) tag cloud
D) word funnel
E) pictogram
Q:
A ________ is a type of chart that uses symbols instead of words or numbers to portray data.
A) pixel track
B) bubble matrix
C) pictogram
D) symbiosis
E) tag cloud
Q:
________ can take several forms including grouped, deviation, stacked, combination, or paired.
A) Pie charts
B) Gantt charts
C) Bar charts
D) Line charts
E) Trend line charts
Q:
A ________ is a form of line chart with a cumulative effect; all the lines add up to the top line, which represents the total.
A) flow chart
B) scatter chart
C) bar chart
D) surface chart
E) table
Q:
For determining numerical values, pie charts are generally ________ than bar charts or line charts.
A) much better
B) worse
C) about the same
D) slightly better
Q:
Which one of the following visuals would do the best job of illustrating trends over time?
A) Table
B) Line chart
C) Pie chart
D) Organization chart
E) Pictogram
Q:
Which of the following can be used to tell a data-driven story visually?
A) Diagrams
B) Photographs
C) Drawings
D) Infographics
E) Animation
Q:
To track your team's progress toward completing an important project, you should use
A) an organizational chart.
B) a Gantt chart.
C) a pie chart.
D) a pictogram.
Q:
The best way to illustrate how your firm's annual budget is spent would be with a(n)
A) pie chart.
B) line chart.
C) organization chart.
D) flowchart.
E) pictogram.
Q:
A Gantt chart is a type of
A) pictogram.
B) line chart.
C) time line chart.
D) pie chart.
Q:
Which of the following is used to show the frequency of terms in a collection of text?
A) Big data
B) Data visualization
C) Tag cloud
D) Drill down apps
E) Infographics
Q:
Which of the following is the collection of massive amounts of data from a variety of sources referred to as?
A) Big data
B) Data visualization
C) Tag clouds
D) Drill down apps
E) Infographics
Q:
A segmented or stacked bar chart
A) shows how individual components contribute to a total number.
B) shows the correlation between two items.
C) compares quantities that require different intervals.
D) identifies positive and negative values.
Q:
A chart that uses symbols or graphic images instead of words or numbers to portray data is called a
A) Gantt chart.
B) surface chart.
C) combination chart.
D) pictogram.
E) table.
Q:
Which of the following can be used to extract broad meaning from large groups of data?
A) Big Small data
B) Data visualization
C) Tag clouds
D) Bubble diagrams
E) Pictograms
Q:
A bar chart would be particularly useful for
A) illustrating what percentages of a company's monthly budget are spent on utilities and other expenses.
B) comparing sales totals of three breakfast cereals from 2012 to 2016.
C) showing the stages in production of a jet engine.
D) depicting links between employees at a large firm.
E) illustrating by age group which cereals are preferred.
Q:
A surface chart is
A) a type of three-dimensional pie chart.
B) a form of line chart in which all the lines add up to the top line.
C) a type of map showing various terrains.
D) used to show interrelationships within an organization.
E) used to replace tables within a document.
Q:
When preparing a line chart, keep in mind that you should
A) never leave out increments from the vertical axis.
B) be especially careful to avoid distorting the data.
C) never include negative numbers on the vertical axis.
D) incorporate footnotes to explain data.
E) make it as colorful as possible.
Q:
When preparing numerical tables, you should
A) be sure to identify the units you are using.
B) use at least three colors to hold the audience's attention.
C) use a font no larger than 9 points.
D) do all of the above.
Q:
The best type of visual for showing that annual consumer spending has decreased over the past ten years would be a(n)
A) table.
B) pie chart.
C) line chart.
D) organization chart.
E) Gantt chart.
Q:
When you're creating a table for online use, ________ to make sure that the table is easy to read.
A) reduce the number of columns and rows
B) remove lines and spaces between columns and rows
C) display data items in unrounded, multiple units
D) present large amounts of data and information
Q:
Which of the following is one of the primary values of a pictogram?
A) The ability to show the time needed to complete a task in a given project
B) The ability to track progress
C) The ability to compare several items at once
D) The ability to convey a more literal message
E) The ability to quickly highlight dominant information
Q:
When you need to show processes, transformations, and other activities, the most effective visual choice would be
A) infographics.
B) flowcharts and diagrams.
C) animations and videos.
D) data visualizations.
Q:
Which type of bar chart will show positive and negative values?
A) Grouped
B) Segmented
C) Deviation
D) Stacking
E) Paired
Q:
Use a ________ to show frequency or distribution of parts in a whole.
A) bar chart
B) histogram
C) flowchart
D) pie chart
Q:
Which of the following should be used if you want to show how the composition of something has changed over time?
A) Surface chart
B) Line chart
C) Data visualization
D) Infographics
E) Bar charts
Q:
If you have a great deal of detailed, specific information to present to allow users to find specific data point values in decimal form, the best visual to use would be a
A) table.
B) pie chart.
C) diagram.
D) Gantt chart.
E) bar chart.
Q:
When would incorporating a table be most helpful to the reader?
A) When showing trends over time
B) When information is too difficult or tedious to read in the main text
C) When conducting regression analysis
D) When illustrating a process or procedure
E) When signifying spatial relationships
Q:
Which type of visual should be used when you need to present detailed and specific information?
A) Table
B) Pie chart
C) Drawing
D) Flowchart
E) Diagram
Q:
How can you identify points that are best illustrated with a visual?
Q:
What are the "five Cs" to consider when you're deciding which points to illustrate with visuals?
Q:
Visuals should be used to help the audience understand complex information.
Q:
When a message includes difficult concepts that cannot be conveyed in words, what can a visual aid add?
A) Completeness
B) Conciseness
C) Connectedness
D) Compelling narrative
E) Clarity
Q:
How can you determine which part of a message needs a visual to improve it?
A) Consider which parts of the message could be made more complex
B) Identify which sections include lively words and phrases
C) Identify which key ideas you want to minimize
D) Consider the message from the audience's perspective
E) Consider if there is time to create more visuals
Q:
When the purpose of a visual is to impress a reader, how can the visual help create confidence in the written message?
A) By depicting relationships among elements of a whole
B) By making the information seem more interesting
C) By using the visual to supplement the text
D) By dividing the information into smaller components
E) By conveying authority and precision
Q:
Which of the following is one way a visual can help to make a message more complete?
A) By providing supporting details
B) By adding conciseness
C) By reducing word count
D) By creating a more persuasive message
E) By eliminating cause-and-effect relationships
Q:
Discuss six principles to keep in mind when designing visuals regarding the aesthetic and symbolic aspects of graphic art.
Q:
How can you be sure that a visual is ethical?
Q:
Discuss the power of visual elements in business communication.
Q:
Define and explain the "visual evolution in business communication."
Q:
What is "chartjunk"?
Q:
Altering the horizontal or vertical scale on a line graph can profoundly influence your audience's perception of the data you present.
Q:
The more decorative elements you can add to a graphic, the more interesting and useful it will be to the audience.
Q:
In business presentations, maintaining consistency among your visuals is less important than impressing the audience with a wide range of special effects.
Q:
According to the concept of visual symbolism, many shapes and colors have the same meaning, across a wide variety of cultures.
Q:
Poorly planned visuals are often more noticeable than grammatical errors in the text of your report.
Q:
When should differences in color, shape, and size be used to highlight the differences between quantities in a chart?
A) When you want to show consistency
B) When you need to create contrast
C) When you want to achieve visual balance
D) When you want to balance opposing elements
E) When you want to eliminate chartjunk
Q:
When working to make something visually appealing, what will visual parallelism help to achieve?
A) Consistency
B) Contrast
C) Balance
D) Emphasis
E) Simplicity
Q:
Which of the following allows a user to control computers with motion, such as moving their eyes?
A) Visual symbolism
B) Connotative ability
C) Haptics
D) Visual literacy
E) Gestural computing
Q:
The term ________ refers to decorative elements that clutter documents without adding any relevant information.
A) shamming
B) visual variance
C) chartjunk
D) data visualization
E) parallelism
Q:
Business communicators can use visual parallelism to promote ________ among all the visuals in a document.
A) duality
B) contrast
C) variety
D) consistency
E) gestural additions
Q:
As a key business skill, visual literacy involves
A) being conversant with the latest image-editing software.
B) understanding how visual representations have evolved over the ages.
C) the ability to create effective visuals and interpret them correctly.
D) sharing smartphone photos on social media.
E) being able to read and interpret visuals in a document.
Q:
Which of the following is the ability to create and interpret images effectively?
A) Production
B) Visual design
C) Integration
D) Visual literacy
E) Visual symbolism
Q:
Examples of ethical lapses to avoid in business visuals include all of the following EXCEPT
A) including photos that play on racial or gender stereotypes.
B) expanding the detail of a graphic in order to make it more readable.
C) altering photos or graphs to hide information that could make you look bad.
D) distorting the axes on a line chart to make sales look like they have increased significantly over previous years.
Q:
Clipart cluttering a bar chart is an example of
A) a pictogram.
B) chartjunk.
C) a good way to grab reader interest.
D) convention.
E) balance.