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Q:
Which of the following is reinforced by the visual symbolism of a message?
A) Denotative meaning
B) Numbers
C) Connotative meaning
D) Abstract ideas
E) Integration
Q:
Consider the statements below. Which one of them is TRUE?
A) Contemporary audiences don't expect messages to contain visual elements.
B) Today's video and graphic technology is so complex that only professionals can use it.
C) Visuals can help you communicate your messages to audiences with lower reading skills.
D) Your ability to create and interpret visuals will have little to do with your success in business.
Q:
The concept of ________ will help you design visuals that are consistent from one page of a document to the next.
A) data enrichment
B) visual parallelism
C) graphical distribution
D) visual enhancement
E) dominant elements
Q:
Which of the following is an advantage of incorporating visual images into a document?
A) Readers will only have to look at the visuals and can skip reading the text
B) Readers are drawn more deeply into the report
C) Visuals take less time to plan and prepare for
D) Visuals reinforce the idea that research was done in support of the document
E) Visuals create connotative meaning where none existed
Q:
All of the following guidelines EXCEPT ________ will help you avoid ethical lapses when you're creating visual support for a business message.
A) aggregating data carefully
B) oversimplifying complex situations
C) providing background information
D) avoiding emotional manipulation
Q:
How should you adapt the three-step writing process for wikis?
Q:
Identify and discuss several points that writers must understand before they can be effective wiki collaborators.
Q:
Discuss how to become a valuable wiki contributor.
Q:
How should you adapt the three-step process to wiki writing?
Q:
When creating a new wiki, the long-term purpose should be planned, just as it would be on a blog or podcast.
Q:
Before you add a page or a new article to an existing wiki,
A) remove any similar material that already exists on the wiki.
C) tweet your followers so they'll know where to find what you've written.
D) determine how the new material will fit into the existing content on the wiki.
Answer: D
Q:
If you're creating a new wiki, ________ just as you would with a new blog or podcast channel.
A) focus on short-run goals
B) think through your long-term purpose carefully
C) plan on developing polices and guidelines later, as you need them
D) don't worry about your audience until the wiki is up and running
Q:
The primary value of a wiki stems from
A) its revolutionary technology.
B) its unwavering focus on individual experts.
C) the collaborative efforts of its contributors.
D) its potential to replace popular online social networks.
Q:
Which of the following should be encouraged in a collaborative wiki environment?
A) Complete agreement
B) Respectful discussion and disagreement
C) Limited discussion before decision making
D) Removal from group if there is disagreement
E) Constant revisions and updates
Q:
When using a wiki for group collaboration, which of the following should be done if you don't agree with what is already posted?
A) Share your concern with other contributors using the discussion facility
B) Rewrite the current wiki to your own standards
C) Start a new wiki
D) Use a subpage to discuss flaws in the current wiki
E) Edit in text so the original creator can't tell
Q:
If you wish to add information to a wiki that is similar to what is already posted, how or where should the information be added?
A) In a new wiki
B) As footnotes to the current file
C) In the same file but under a new heading
D) On a new wiki
E) By expanding the existing article or adding a subpage
Q:
What should be considered when adding a page or an article to an existing wiki?
A) How the article can be used to generate new followers
B) Specific and clear headings
C) How many subpages will be added
D) How the information fits in with the existing organization
E) How often you plan to revise the message
Q:
Why should you think through a wiki's long-term purpose before you launch it?
A) Legal requirements state online material must be maintained for at least 10 years
B) Employee turnover will require the start of a new wiki
C) A wiki's purpose drives key matters such as writing guidelines, editorial oversight, and security
D) The long learning curve for new contributors
E) The upcoming obsolescence of wiki technology
Q:
Which of the following is one way in which a writer can be sure new content matches the rest of the wiki?
A) Insert a sandbox
B) Use the available templates
C) Encourage team members to make necessary changes
D) Incorporate content curation
E) Insert hashtags
Q:
Which section of a wiki is an area where members can practice editing and writing?
A) Sandbox
B) Hashtag
C) Curation
D) Talkpage
E) Template
Q:
Which of the following will help a team member become a valuable wiki contributor?
A) Improve the work of all contributors
B) Eliminate the use of templates to create unique content
C) Insert questions and comments into the main content
D) Do not allow others to edit or update without permission
E) Let go of traditional authorship and control
Q:
Discuss ways to plan and write successful tweets.
Q:
Discuss various business applications of microblogs.
Q:
How do microblogs differ from blogs?
Q:
Identify and discuss some of the ways Twitter is being used in business today.
Q:
Sharing information via microblogging is fast and easy. How can you maximize microblogging's speed and simplicity when you're using it for business communication?
Q:
Briefly compare blogging and microblogging.
Q:
Using hashtags in microblogs makes it easy for people to track topics of interest.
Q:
The social networking aspect of microblogs makes them good for asking one's followers for input or advice.
Q:
Business communication uses of microblogging are limited to the publication of brief updates.
Q:
A microblog such as Twitter encourages spontaneous communication, so it isn't necessary to plan a message before posting it.
Q:
Disgruntled customers can turn a company's hashtags into bashtags if they want to use Twitter to ridicule or criticize that company.
Q:
________ is the practice of collecting, filtering, and republishing material on a particular topic.
A) Clickable collation
B) Content curation
C) Media massing
D) Social media repatriation
Q:
The business uses of microblogging include all of the following EXCEPT
A) presenting tips on product usage.
B) offering coupons and announcing sales.
C) announcing headlines of new blog posts.
D) adding pages, subpages, or articles to a wiki.
Q:
Rather than subscribing to a public microblogging service, some companies implement ________ that are intended for internal use only.
A) localized transmission systems
B) proprietary message protocols
C) internal micromessaging systems
D) corporate communication circuits
Q:
Microbloggers often send messages with ________ that provide links to more information.
A) teasers
B) suggestions
C) backlogs
D) innuendos
Q:
Twitter followers consider ________ to be the most valuable type of tweets.
A) generic messages, such as saying "good morning"
B) messages that engage followers, such as asking them for advice
C) complaints from someone who's stuck in traffic or having a bad day
D) random musings about a weekend at the beach
Q:
Retweeting is the practice of forwarding messages from other Twitter users. It is the microblogging equivalent of
A) broadcasting to a list of contacts via email.
B) sharing other content from bloggers via content curation.
C) carrying on a real-time conversation via instant messaging.
D) conducting a keyword search on a general-purpose search engine.
Q:
Why should you pay attention to spelling, grammar, and mechanics when blogging?
A) Tweets with errors cannot be retweeted
B) They get sent to a flog file, similar to spam
C) Journalist and governments cannot use information with errors in it
D) Errors undermine your credibility
E) Creative spelling and grammar will add interest to your posts.
Q:
If you want to share lengthy, report-style information with blog or microblog readers, how should you post the information?
A) In a long series of short Tweets
B) As a retweet
C) Describe the information on your blog or microblog then offer a link to an in-depth report
D) With a clear and specific heading
E) Using conversational exchanges
Q:
How should sales and marketing messages be handled when writing on a blog?
A) They should include compelling headings
B) They should be minimized
C) They should be linked to websites
D) They should add to your credibility as a writer and blogger
E) They should be written as a fake blog, or flog
Q:
Why is it important to avoid posting new information or links too frequently?
A) So you don't overwhelm your followers
B) So your feed doesn't wander from topic to topic
C) It shows disrespect for the audience
D) So readers will pay attention to lengthy reports
E) To increase the impact when community critics view the site
Q:
Which of these qualities makes tweets valuable among Twitter audiences?
A) Tweets that are routine, such as "good morning"
B) Complaints
C) Detailed conversations between the account owner and a specific audience member
D) Spontaneous, unprepared messages
E) Tweets that are entertaining, surprising, informative, or engaging
Q:
Which of the following acts as a search mechanism on a microblog such as Twitter?
A) Hashtags
B) Crowdsourcing
C) Links to Wikis
D) Forwarding messages
E) Sandboxes
Q:
Which of the following microblog practice is similar to the content curation capabilities of a blog?
A) Hashtags
B) Crowdsourcing
C) Links to Wikis
D) Retweeting or forwarding messages
E) Sandboxing
Q:
Which of the following makes Twitter and other microblogs a good option for crowdsourcing?
A) Ease of retweeting
B) Content curation capabilities
C) Their social networking aspects
D) Cost
E) They act as standalone systems
Q:
How can a microblog be used during meetings and presentations?
A) To update the audience on real-time data
B) As a backchannel
C) To offer coupons and rewards for attendance
D) To identify key topics within the meeting or presentation
E) To present tips on listening
Q:
Which of the following would be a good use of a microblog post?
A) An in-depth summary
B) A teaser with a link to the full blog
C) Q&A forums
D) Corporate policy
E) Team training data
Q:
Which of these is a key difference between a blog and a microblog?
A) Audience
B) Purpose
C) Timing
D) Interaction
E) Character count
Q:
How can blogs be used for market research and word-of-mouth marketing efforts?
Q:
How can proper use of headlines help to create interest in a blog?
Q:
Describe the role and skill set of a community manager in an organization.
Q:
Identify and discuss four important elements of successful business blogs.
Q:
List at least three advantages of using blogs in business.
Q:
Blogs should be used to replace word-of-mouth marketing.
Q:
Compelling headlines are an essential tool for drawing in readers.
Q:
________ your blog makes it easier for readers to find what you've written about a certain topic.
A) Labeling
B) Stamping
C) Synthesizing
D) Tagging
Q:
Another term for online word-of-mouth marketing is ________, which refers to the transmission of messages in much the same way that biological viruses are transmitted from person to person.
A) sequential selling
B) viral marketing
C) content contagion
D) cyber schmoozing
Q:
A business should consider creating a blog or microblog account whenever it has ________ to share with an online audience.
A) a one-time sales opportunity
B) an advertising campaign
C) a continuing stream of information
D) a press release to announce something newsworthy
Q:
In the world of blogs, microblogs, and social media, word-of-mouth marketing is often called
A) we talk, you listen marketing.
B) virtual marketing.
C) community-driven marketing.
D) viral marketing.
Q:
You can make the material on your blog easier to locate by
A) opting out of newsfeed options.
B) tagging the material with descriptive words.
C) including long, complex headings.
D) eliminating links to other blogs and websites.
Q:
All of the items listed below EXCEPT ________ are important when you're completing messages for your blog.
A) determining the scope and subject of your message
B) evaluating the content and readability of your message
C) proofreading your message to catch and correct errors and oversights
D) using your blogging system's tools to post your message
Q:
When you're applying the three-step writing process to blogging, the planning step will include
A) writing a concise statement of your blog's purpose.
B) targeting the audience that you intend to reach.
C) narrowing the scope of subjects you plan to cover.
D) all of the above.
Q:
Writing in ________ is key to attracting and keeping blog readers.
A) a carefully scripted style
B) a personal, authentic voice
C) an impersonal corporate tone
D) an objective third-person style
Q:
Which of the following can be used to help blog readers find additional posts on a topic?
A) Headlines
B) Augmented reality links
C) Community Q&A
D) Tags
E) Clouds
Q:
Successful business bloggers pay close attention to
A) delivering new information quickly.
B) choosing topics of peak interest to audiences.
C) communicating in a personal style, with an authentic voice.
D) all of the above.
Q:
Which of the following is a measure of how wide or narrow a blog's subject area is?
A) Specific purpose
B) Audience
C) Scope
D) Writing style
E) General purpose
Q:
Which of these corporate blogs is likely to maintain reader interest the longest?
A) A blog about new products being released
B) A blog about using a company's products more effectively
C) A blog about customer challenges with particular products
D) A blog about Britain's decision to leave the EU
E) A blog about the presidential election
Q:
What does it mean for the purpose of a blog to "have legs"?
A) The purpose is rich enough that it can supply content ideas for an extended period of time
B) It is mobile
C) It is built around specific audience events
D) It covers whatever is most important to the company
E) It covers whatever is most important to the chosen audience
Q:
Which of the following can make it a challenge to define the audience for a blog?
A) It is less cost effective to target a small audience
B) You can't determine the relationship you want with the audience members
C) You might get too many comments and questions from an audience that is too large to manage
D) Most readers follow too many blogs
E) The audience needs to be large enough for the effort but narrow enough to create focus
Q:
What is the word-of-mouth transmission of marketing messages from person to person often referred to as?
A) Voluntary marketing
B) Hub marketing
C) One-on-one communication
D) Viral marketing
E) Community building
Q:
How can blogs be used to manage rumors within an organization?
A) By forcing everyone to pay attention to corporate management
B) By acting as the anchor for all social media communication
C) By keeping employees better informed, they can reduce the need for grapevines
D) When there are policy and issue discussions
E) By managing employee and market research
Q:
How can a project team use a blog to help accomplish its goals?
A) By repeating information on a regular basis
B) By helping keep the team up to date
C) By developing a strong social media hub
D) By handling all media relation efforts
E) By recruiting new members for future teams
Q:
Which of the following can act as the central hub for a company's social media network?
A) Blog
B) Community manager
C) Content curation site
D) Content marketing
E) Private network
Q:
Why is it important to post new material often and respond quickly to comments when writing a blog?
A) You will lose the personal style that makes the blog unique
B) A corporate voice can be created
C) To better incorporate product promotion
D) To keep information and format cutting edge
E) The blog will be ignored if it isn't kept current
Q:
Which of the following can bloggers use to promote a personal conversation with readers?
A) Topics of peak interest to the audience
B) New information delivered quickly
C) An authentic voice
D) Comments and questions
E) A strong personal style
Q:
How can a business blogger help maintain a positive connection with an audience?
A) Limit the range of topics
B) Incorporate promotions whenever possible
C) Communicate with personal style and an authentic voice
D) Invite comments from readers at specific times
E) Keep a formal tone to the communication
Q:
Which of the following is essentially an online journal?
A) Community Q&A site
B) Blog
C) Content curation site
D) Virtual reality site
E) Augmented reality site
Q:
Describe the ethical implications of engaging in content curation.
Q:
How can virtual reality be used in a training environment?