Accounting
Anthropology
Archaeology
Art History
Banking
Biology & Life Science
Business
Business Communication
Business Development
Business Ethics
Business Law
Chemistry
Communication
Computer Science
Counseling
Criminal Law
Curriculum & Instruction
Design
Earth Science
Economic
Education
Engineering
Finance
History & Theory
Humanities
Human Resource
International Business
Investments & Securities
Journalism
Law
Management
Marketing
Medicine
Medicine & Health Science
Nursing
Philosophy
Physic
Psychology
Real Estate
Science
Social Science
Sociology
Special Education
Speech
Visual Arts
Business Communication
Q:
Companies that are succeeding in social media use a "we talk, you listen" approach to communication.
Q:
What is the safest assumption to make about the potential reach of your social media messages?
A) The message could be seen by people outside your target audience
B) At least 25 percent of your target readers will see it
C) Only current or past customers are likely to see it
D) The real audience is at least 10 times bigger than your target audience
E) The real audience is only a fraction of the size of your target audience
Q:
Which of these would be a violation of transparency in a company's use of social media?
A) A social media user name that is the company name, rather than the name of an individual
B) Tweets from a company that don't disclose who owns the company
C) Tweets and Facebook posts on non-business matters
D) Using Tweets and Facebook posts to sell a product
E) A social media account that appears to be a real person but is in fact a fictitious persona, with the writing done by the company's marketing staff
Q:
How should companies promote products and services on social media?
A) Through well-developed sales pitches
B) As summary lectures on product usage
C) Vaguely and passively
D) Indirectly, via conversational exchanges
E) Directly, via unidirectional messaging
Q:
Which of the following should be one of the key parts of developing a social media strategy?
A) Remember it is a lecture or sales pitch
B) Write in the same formal style used for other business communications
C) Get involved and stay involved in the conversation
D) Products and services should be promoted directly and often
E) Posts should only be made on a specialized network
Q:
How should an organization respond to misinformation posted on social media?
A) Block these senders from your social media accounts
B) Use a fictitious online persona to dispute the information
C) Ignore it; rumors die out quickly on social media
D) Without engaging in "flame wars," take the opportunity to correct the misinformation
E) Delete offending posts
Q:
Which of these is a wise way to respond to criticism posted on social media?
A) Have others post more positive feedback
B) Ignore it
C) Use it as valuable feedback
D) Assume the person posting will retract the message after the issue has been solved
E) Respectfully explain why you can't offer an immediate solution to the issue
Q:
Which of the following is one of the drawbacks of social media for businesspeople?
A) The inability to respond to comments
B) Limited control over messages
C) The amount of time it takes to maintain a site
D) Having to be transparent and honest
E) Creating specific and meaningful headlines
Q:
Why is it important to have specific and informative headings for social media?
A) It will be easier to find your content using search engines
B) They cut down on time-consuming interaction with readers
C) They allow you to use a formal and impersonal writing style
D) They prevent unwanted transparency
E) Users will see the relationship to a corporate sponsor
Q:
Effective headlines for social media messages are
A) clever and witty.
B) pithy and enigmatic.
C) brainteasers with a twist of irony.
D) concise, specific, and informative.
Q:
How should headlines be developed for social media?
A) They should be mysterious and leave the reader wanting more
B) They should use clever wordplay that challenges the reader
C) They should be engaging and detailed
D) They should be casual and incomplete
E) They should be concise, specific, and informative
Q:
If a customer uses the comment feature to criticize your business blog, you should
A) respond promptly, honestly, and professionally.
B) ignore the criticism unless the critic is incorrect.
C) take verbal potshots at the critic's integrity.
D) let blog readers know that you won't tolerate criticism.
Q:
Which of the following writing styles is most appropriate when creating content for social media?
A) Witty, with lots of wordplay
B) Texting
C) Formal
D) Informal
E) Nonconformist
Q:
Best practices for communicating via social media include all of the following EXCEPT
A) thinking before you post.
B) getting involved and staying involved.
C) writing informally, but not carelessly.
D) using a "hard sell" to promote goods and services.
Q:
What is a primary reason people join a social network?
A) News
B) Sales pitches
C) Interaction
D) Lectures
E) Blogging
Q:
When you're writing content for social media,
A) write in a corporate voice.
B) write informally, but not carelessly.
C) write from an objective third-person point of view.
D) don't worry about revising or proofreading what you've written.
Q:
Which of the following is one of the greatest appeals of social media?
A) Improved sales pitches
B) The feeling of conversation
C) Fewer rumors in the marketplace
D) Less interaction between users
E) The ability to eliminate concise, specific headings
Q:
In the social media landscape, companies that ________ are likely to be ignored.
A) talk with customers, not at them
B) use a conversational approach
C) take a "we talk, you listen" approach
D) help customers gain a voice in the marketplace
Q:
Why does writing for social media need a different approach to writing than for traditional media?
A) The relationship between the sender and the receiver is different
B) Companies are integrating social media to external communication practices
C) Companies use social media internally, not just externally
D) There is an increase in word-of-mouth communication
E) The communication is less like a conversation than in the past
Q:
What are emoticons? Why are they controversial in business communication?
Q:
Explain how inappropriate use of email at work can lead to legal problems.
Q:
What is location-based social networking? Why is it important to business communication?
Q:
What are the characteristics of an effective email subject line?
Q:
Email makes it easy to express emotion in an accurate and appropriate way.
Q:
The first line of an email message can be viewed as an extension of your subject line.
Q:
Spelling, punctuation, and grammar don't matter in email; getting your message out quickly should be your only concern.
Q:
Multi-page websites are easy for mobile users to navigate.
Q:
Respecting the chain of command is an important element of effective email messages.
Q:
Gamification links the virtual world of online social networking with the physical world of retail stores and other locations.
Q:
Few users of mobile devices rely on cloud-based services for support.
Q:
Writing "teasers" on microblogging sites can be effective, as long as the payoffs to which they lead are valuable and legitimate.
Q:
What should you do if you have a particularly long message to share with one or more recipients via digital means?
A) Send it as a series of instant messages
B) Include the information in the body of an email message
C) Follow up with a print document
D) Send it as an attachment to an email message or provide it as web content
E) Break it into a series of tweets
Q:
Why is it important to make it clear what you are asking for when sending an email message?
A) Businesspeople get hundreds of emails a day and have to determine which they are most interested in
B) To prevent the message from getting too long or complex
C) People are likely to ignore the message if they are unclear about what you want
D) Businesspeople may not understand the acronyms you are using
E) To eliminate distractions caused by font, color, and type
Q:
Do all of the following EXCEPT ________ when you're sending an email request for information or action.
A) clarify what you're asking for
B) expect the reader to respond with a request for details
C) explain why what you're requesting is important
D) specify when you'll need the information
Q:
Some email users employ ________ to express emotional nuances in casual or informal email messages.
A) emoticons
B) monograms
C) cyphers
D) cryptograms
Q:
A(n) ________ includes items such as your name, title, company, and contact information at the end of your email messages.
A) epigram
B) email signature
C) subject line
D) salutary close
Q:
Which one of the following is a planning step in creating effective email messages?
A) Following company email guidelines and policies
B) Double-checking your recipient list before sending your message
C) Creating informative subject lines that clarify the purpose of your message
D) Deciding whether to mark your message as "urgent"
Q:
Using the "return receipt requested" feature when you send an email
A) announces that your message is urgent.
B) asks the person who receives your email to fill out a questionnaire.
C) triggers a message back to you when the recipient receives or opens your email.
D) plays a short audio file when the receiver opens your message.
Q:
When sending an email message that includes additional files, which of the following should be verified before you distribute your message?
A) The document is marked as urgent
B) A statement as to the value of the message is included
C) Your virus software is still functional
D) All attachments are included
E) Correct acronyms are used
Q:
When you're writing email messages in the workplace, remember that business emails
A) require a higher level of quality than personal emails.
B) should never be shorter than one screen.
C) aren't constrained by the rules of grammar, punctuation, and syntax.
D) are the best medium for internal messages, regardless of their content.
Q:
What does "bcc" in the address line of an email indicate?
A) Everyone can see who is getting the message
B) The "reply all" function has been disabled
C) Other recipients can't see that a "bcc" recipient is receiving the message
D) The message is urgent
E) The message should be considered a high priority
Q:
What is the name of the file that will automatically add standard information such as your name and contact information to every email message?
A) Emoticon
B) Email signature
C) Virus
D) Universal signature
E) Low-value indicator
Q:
Which of the following is an important goal when producing an email message?
A) Simplicity
B) Damage control
C) Email signatures
D) Revisions
E) Less proofreading
Q:
In a professional setting, when would the use of an emoticon be most appropriate?
A) When the communication is formal and internal
B) When you don't want to hurt someone's feeling
C) When it is neutral enough to send to all professionals
D) When the message is being sent to those outside the organization
E) When communicating with close colleagues
Q:
Which of the following is difficult to convey in a lean medium such as email?
A) Informality
B) Number of messages
C) Ability to "tweetify"
D) Emotional nuances
E) Ease of deleting messages
Q:
How can you help an email subject line capture the audience's attention?
A) Make it long and detailed
B) Highlight keywords or phrases using color or bold
C) Make it informative and compelling
D) Leave it blank
E) Make it tweetable
Q:
Which of the following is considered to be one of the most important sections of the email?
A) Date
B) Subject line
C) Signature block
E) Emotional nuances
Answer: B
Q:
How do legal authorities and courts view email in terms of evidence in lawsuits and criminal investigations?
A) Email has the same legal importance as a printed document
B) Email is considered to be personal and private, therefore inadmissible in court
C) Only email written on corporate computers can be considered as evidence
D) Only email written to the general public can be used as evidence
E) Email viewed over personal mobile devices cannot be used in lawsuits or investigations
Q:
Which of the following is one of the differences between email for personal use and for business use?
A) Business emails can be viewed on digital devices at any time
B) Business emails use the first sentence of the message as part of the subject line
C) Business emails don't go to spam
D) Business emails use emoticons
E) Business emails are more formal
Q:
Many companies have formal email policies that include restrictions on sending
A) personal messages via corporate email.
B) confidential or proprietary information.
C) material that might be objectionable or offensive to others.
D) all of the above.
Q:
What can be done to develop a more effective email message on the first attempt?
A) Incorporate appropriate emoticons
B) Use a signature block
C) Proofread the message
D) Plan the message
E) Choose the proper medium
Q:
How can email overload be prevented in the planning process?
A) By restricting the number of messages allowed per day
B) By including personal email with business emails
C) By making sure each message has a valid, business-related purpose
D) By asking for immediate responses
E) By only using email for sensitive content
Q:
Which of the following is an advantage of using email for business communications?
A) It no longer needs to be private
B) It is universal
C) It allows for an immediate response
D) It is instantaneous
E) Users are aware of the proper format for messages
Q:
What are fraudulent messages that trick users into giving out sensitive information or access to a protected network?
A) Phishing
B) Viruses
C) Spam
D) Junk
E) Filters
Q:
What is one reason email lost some of its appeal as a communication method?
A) Lack of availability
B) Important messages always get sent to spam folders
C) A limited selection of fonts
D) The exchange is often limited to two people
E) Too many low-value messages
Q:
Discuss how to use social media comments to build a personal brand.
Q:
How can mobile blogs and mobile podcasting be effective tools for use with digital devices?
Q:
Discuss the advantage of using mobile-specific capabilities.
Q:
Identify the nine compositional that apply to electronic media in the workplace.
Q:
List at least three general situations in which you would send a printed version of a business message instead of using an electronic medium.
Q:
Discuss how differentiating between various digital media tools can get complicated as systems and people use those tools in new and creative ways.
Q:
The concepts of planning, writing, and completing are not all relevant when creating digital messages.
Q:
When you want to stand out from the flood of digital messages, you should consider creating a printed message.
Q:
Clickables are Twitter-ready bites of information extracted from a blog post or other messages.
Q:
Smartphones and tables are ideal for mobile blogging.
Q:
Which of the following is used by physical retail stores to incorporate social networking and virtual reality into the shopping experience?
A) Mobile blogging
B) Podcasting
C) Media curation sites
D) Location-based services
E) Community Q&A sites
Q:
Which of the following superimposes data on live camera images?
A) Location-based services
B) Gamification
C) Augmented reality
D) Wearable technology
E) Mobile podcasting
Q:
Which of the following incorporates game-playing concepts in apps and web services?
A) Location-based services
B) Gamification
C) Augmented reality
D) Wearable technology
E) Mobile podcasting
Q:
When posting status updates and announcements on social media, what types of information should you include?
A) Updates the reader will find useful
B) Updates that include teasers
C) Updates with trivial information
D) Updates that only you find especially interesting
E) Updates that lead readers to links with sales messages
Q:
________ for electronic media include conversations, comments and critiques, orientations, summaries, and narratives.
A) Shared systems
B) Compositional modes
C) Interactive approaches
D) Transactional methodologies
Q:
Which of the following can be used to pull readers into a story or document by intentionally withholding key pieces of information?
A) Narratives
B) Summaries
C) Orientations
D) Announcements
E) Teasers
Q:
Twitter-ready bites of information, extracted from a blog post or other message, are called
A) sound bites.
B) tweetables.
C) epigrams.
D) clickables.
Q:
Which of the following functions as a miniature version of a document, including all the key points?
A) Orientation
B) Reference material
C) Tutorial
D) Summary
E) Status update
Q:
A ________ is the online equivalent of recorded radio or video broadcasts.
A) podcast
B) digital portfolio
C) videogram
D) virtual timeline
Q:
What is the difference between an orientation and a summary?
A) An orientation tells readers the key points of the information; a summary includes reference materials
B) An orientation is a miniature version of the document; a summary tells the readers where to find key points
C) An orientation tells readers where to find key points; a summary gives the readers the key points
D) An orientation includes reference material; a summary offers teasers by withholding key pieces of information
E) An orientation uses narratives; a summary reminds the readers of key points they just read
Q:
Marketers use microblogging systems to send ________ that withhold key information, in order to attract the attention of current and prospective customers.
A) teasers
B) platitudes
C) anagrams
D) testimonials
Q:
Which of the following is a reason why interested parties should post comments and critiques on blogs and e-commerce sites?
A) An opportunity to build their personal brands
B) To help people better understand which posts are appropriate and which are not
C) To take advantage of self-promotion opportunities
D) To remind readers of the importance of their work
E) To redirect readers to other sites through the use of teasers
Q:
When a summary appears at the beginning of an article or webpage,
A) it distributes how-to advice to visitors.
B) it offers helpful tips and insightful commentary.
C) it presents the document's key points.
D) it includes updates and announcements.
Q:
Which written medium should be used when you want to mimic spoken conversation?
A) Social media
B) Orientations
C) Narratives
D) Teasers
E) Messaging
Q:
If you're a frequent user of social media, much of what you write will involve
A) orientations.
B) narratives.
C) reference materials.
D) status updates and announcements.