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Q:
If an audience is overwhelmed with digital content, which of these distribution methods could help a message stand out and get noticed?
A) Social network
B) Email
C) Tweet
D) Print
E) Podcast
Q:
The collaborative nature of wikis makes them suitable for
A) getting messages out in a hurry.
B) aggregating "crowd knowledge."
C) replicating radio or video broadcasts.
D) distributing discount coupons.
Q:
When would a printed message be more suitable than a digital message?
A) When cost is an issue
B) When you would like comments and critiques on the document
C) When you need an unchangeable or secure record
D) When you wish to include reference material
E) When providing tutorials
Q:
The ability to update content quickly and easily makes ________ a natural medium when communicators want to get messages out in a hurry.
A) websites
B) podcasting channels
C) blogs or microblogs
D) user-generated content sites
Q:
When would a printed message be more suitable than a digital message?
A) When the audience is geographically dispersed
B) When you want to make a formal impression
C) When the audience use technologies in new ways
D) When there are variants in technologies
E) When there are near-communication capabilities
Q:
Which of the following is one way to foster collaborative writing when a group is geographically dispersed?
A) Podcasts
B) Wikis
C) Email
D) Messaging
E) Corporate websites
Q:
The term ________ represents the use of game thinking in mobile apps and web services to engage audiences.
A) gamification
B) contest simulation
C) shadow boxing
D) event-based learning
Q:
Which of the following is an audio or video option for replacing newsletters, training courses, and other communication activities?
A) Social networks
B) Content sharing sites
C) Wikis
D) Blogs
E) Podcasts
Q:
When you're posting comments on social media,
A) don't worry about the details of spelling and punctuation.
B) exercise your free-speech rights by ranting and raving at length.
C) promote your products and services aggressively.
D) provide short "chunks" of information that can help others who visit the site.
Q:
Which of the following is versatile enough to allow large companies to share hundreds or thousands of pages of documents, and just as effectively allows small businesses to create a digital presence with just a few pages of content?
A) Podcasts
B) Online video
C) Social networks
D) Websites
E) Microblogs
Q:
Using "teasers" in electronic media as a way to pull readers or listeners into a story or other document is
A) unethical and should always be avoided.
B) appropriate only when large purchases are not involved.
C) acceptable, as long as the payoff is valuable and legitimate.
D) never appropriate for microblogging sites.
Q:
Which of these short-message technologies now rivals or exceeds email usage in many companies?
A) Web content
B) Podcasting
C) Messaging
D) Wikis
E) Blogging
Q:
Which of the following is an important consideration when using digital media?
A) Printing costs
B) Using technology tools wisely
C) Incompatible hardware
D) Revision costs
E) Availability of the technology
Q:
Which of the following is an important consideration when using digital media?
A) Choosing the best tool for the specific task
B) Incorporating offline social behavior
C) Incompatible hardware
D) Differences in crafting the message
E) Response time
Q:
Marketers can use ________ to link the virtual world of online social networking with the physical world of retail stores.
A) near-field collaboration
B) location-based social networking
C) rapid-response enumeration
D) cloud-based social monetization
Q:
Discuss the key attraction of podcasting and how to make the process more effective.
Q:
When creating podcasts for business, should you script them entirely and read them word-for-word? Briefly explain your answer.
Q:
How does the three-step writing process apply to podcasting?
Q:
Give at least three examples of how podcasts could replace more traditional message formats in business.
Q:
Discuss the advantages of podcasting.
Q:
Using iTunes to distribute podcasts is unrealistic for most organizations.
Q:
Always read from a prepared script when creating podcasts for business.
Q:
Previews, transitions, and reviews are less important in podcasts than are other methods of digital communication.
Q:
Podcasts can be used to replace existing audio and video messages.
Q:
A ________ offers regular podcasts on a consistent theme, designed for a public audience.
A) cyber scheduler
B) social stratagem
C) podcasting channel
D) programming network
Q:
When creating a podcast, why should content and recording be carefully planned?
A) To incorporate opportunities to improvise
B) There should be enough information so you can edit down the podcast length
C) The theme has to be rich enough to sustain your efforts and the interest of the audience
D) Editing podcasts is more difficult to do with audio or video than with text
E) Podcasts must be compatible with other types of audio and video messages
Q:
In what stage of the writing process does podcasting differ the most from other written communication?
A) Planning
B) Writing
C) Completing
D) Organizing
E) Distribution
Q:
How should a podcast be structured to be most effective for the audience?
A) With a well-designed script
B) With a clear beginning, middle, and end
C) Have very little material prepared to help it sound more conversational
D) Incorporate elements that will increase visual interest
E) With several distribution options for each podcast
Q:
Which of these attributes makes podcasts more difficult to consume than textual messages?
A) It is more difficult to move back and forth to find specific parts of the podcast
B) Podcasts take longer to record
C) Useful podcasts have to be at least 10 minutes long
D) Podcasts are often prepared scripts and are less open to interpretation
E) Audiences can be distracted by background elements such as color
Q:
Which of these elements will help the audience follow the message of the podcast?
A) A carefully prepared script
B) Obvious headings
C) Notes attached to the podcast channel
D) Consistent design themes
E) Previews, transitions, and reviews
Q:
If you create a podcast channel, how can you keep your audience interested?
A) Surprise them with topics outside your channel's main theme
B) Determine the distribution method
C) Avoid steering devices such as headings
D) Have a sustainable purpose
E) Try to capture exact wording from a prepared script
Q:
Which of the following is a key consideration when planning podcasts?
A) Who the audience is most likely to be
B) If an inverted pyramid should be used
C) Whether the podcasts will have limited use or be an ongoing channel
D) How the audience will access the podcast
E) How much time is available to develop the message
Q:
Which of the following should be focused on during the planning phase of podcast development?
A) Recording the information
B) Analyzing the situation, gathering information, and organizing material
C) Developing a clear beginning, middle, and end
D) Determining how to distribute the audio file
E) Revising the script to fit the method of transmission
Q:
What makes podcasting a rich medium for communication?
A) Voice or visual communication
B) Nonverbal feedback
C) Linked information
D) Blogging
E) Information organized into small, consumable chunks
Q:
What is the process of recording audio or video files for online distribution?
A) Skimming
B) Wireframing
C) Information architecture
D) Mapping
E) Podcasting
Q:
Discuss user considerations that are important when drafting website content.
Q:
What can be done to make a large corporate website more user-friendly?
Q:
How does outlining the information architecture of a website help improve the reading experience for site visitors?
Q:
When you're writing for the web, what can you do to improve the readability of your online content?
Q:
Explain how information architecture functions as an outline for web design.
Q:
Website designers use the term informative nomenclature to describe the content, structure, labeling, and navigational flow of all the parts of a website.
Q:
Wireframes identify all the likely entry points to a website, without showing navigation within the site.
Q:
Websites that are easy to use will encourage visitors to come back more often.
Q:
Web designers must think through the ________ of a website in order to create a rewarding experience for all of the site's visitors.
A) relevancy ratio
B) media matrix
C) strategic superstructure
D) information architecture
Q:
Website authors use the ________ to cover the most important information briefly at first and then to gradually reveal successive layers of detail.
A) beginning, middle, end approach
B) unfolding scroll theory
C) inverted pyramid style
D) sequential plan
Q:
The ________ of websites makes them more difficult to plan and organize than virtually any other type of communication.
A) linear nature
B) versatility
C) objectivity
D) narrow scope
Q:
The information architecture of a website is a three-dimensional outline of the site that shows
A) the vertical hierarchy of pages from the homepage down to the lower levels.
B) the horizontal division of pages across the various sections of the site.
C) the links that connect the site's pages, internally and externally.
D) all of the above.
Q:
When you're creating a website, think of it as ________ that visitors must learn how to operate before they can use it efficiently.
A) a data-driven dynamo
B) a panorama of possibilities
C) a modular multimedia matrix
D) an information-delivery machine
Q:
When you're using an inverted pyramid style to write content for the web,
A) put the least important information at the top of the message.
B) put the most important information at the top of the message.
C) put the least important information in the middle of the message.
D) put the most important information at the bottom of the message.
Q:
Website designers start developing the information architecture for a website by
A) giving visitors options for finding what they want.
B) creating consistent labels for hyperlinks.
C) brainstorming how all potential visitors will want to use the site.
D) outlining all pathways between entry points and target information.
Q:
When you're drafting website content, ________ will help visitors find what they want fast and encourage them to return to your site for more information.
A) breaking your information into small, self-contained "chunks"
B) presenting your information in a concise, skimmable format
C) structuring your content according to the inverted pyramid style
D) all of the above
Q:
Professional website designers often use the term ________ to describe the content structure, labeling, and navigational flow of all website elements.
A) user experience
B) relational superstructure
C) information architecture
D) inverted paradigm
Q:
Which of the following can serve for both site navigation and content skimming?
A) Obscured content that can be clicked through
B) Small, self-contained chunks of information
C) An inverted pyramid
D) Direct and concise link names
E) Localized content
Q:
Which of the following is one way an organization can cost-effectively adapt a website for a global audience?
A) Translate each page
B) Use clear and specific links
C) Localize the homepage while leaving deeper pages in their original language
D) Develop detailed content in various languages
E) Use informative heading and summarize content
Q:
How can you make website information easier for the reader to absorb?
A) Avoid skimmable formats
B) Break the information into small, self-contained chunks
C) Maintain consistent, English-language content for global audiences
D) Incorporate links to podcasts
E) Avoid using the inverted pyramid style for design
Q:
When drafting website content, how does the inverted pyramid style of presenting information help the reader?
A) Readers will choose only the additional layers they want to
B) Readers will trust the accuracy of the content
C) The website will appear more authoritative
D) Information will be viewed as concise but skimmable
E) Main ideas will be easier to link
Q:
Which of the following helps a writer build trust with website visitors?
A) Use lists, colors, and boldface
B) Present information in a skimmable format
C) Break information into small chunks
D) Use an inverted pyramid for all information
E) Use accurate, current, and complete content
Q:
In order to help visitors move easily through a website, how should labels and links be developed?
A) As maps of pathways of information
B) With explanations of keywords and phrases
C) As a way to link entry and exit points
D) With consistent and familiar terminology
E) As a replacement for wireframes
Q:
How can website organization be improved when considering all likely entry points for visitors?
A) With pop-up windows that invite users to take surveys
B) With the elimination of maps and other visual tools
C) With clearly defined paths that move from specific to more generalized information
D) With targeted information for each visitor segment
E) With the use of industry specific terminology
Q:
Which of the following shows the pathways between entry points and target information, organizing content with the most direct link?
A) Information architecture
B) Labels
C) Wireframes
D) Links
E) Content structure
Q:
Which of the following will help in the effective organization of a website?
A) Limiting the number of entry points
B) Brainstorming likely usage scenarios
C) Using clever and unusual terminology and link titles
D) Incorporating wireframes between content and external links
E) Using a variety of link behaviors
Q:
In addition to the vertical hierarchy of pages and the horizontal division of pages across various sections, what else does the information architecture of a website show?
A) The links that tie all the pages together
B) User design statistics
C) Page outlines
D) Content ownership
E) Information priorities
Q:
Which of these approaches to website design works particularly well on mobile devices?
A) Vertical
B) Embedded
C) Linked
D) External
E) One-page
Q:
What is information architecture?
A) The vertical hierarchy of pages
B) A horizontal division of pages across sections of a website
C) The links that tie internal pages
D) A three-dimensional outline of a website
E) The links that tie internal pages with other websites
Q:
Which of the following describes the content structure and navigational flow of a website?
A) Augmented reality
B) Versatility
C) Information architecture
D) Message strategies
E) Collaboration
Q:
What does it mean that a website is a multidimensional medium?
A) It is in separate horizontal layers
B) Readers can move around in any order they want, and there often is no distinct beginning, middle, or end
C) Everything is labeled
D) It is arranged in a vertical/horizontal matrix
E) It uses more than one audio or video medium
Q:
Which of the following complicates the tasks of planning and organizing content for a website?
A) Each audience member has similar informational needs
B) Each audience member is interested in all information on the site
C) Visitors to the site access information from different entry points
D) A specific beginning, middle, and end must be developed
E) Only top-level URLs can be included
Q:
Which of the following complicates the tasks of planning and organizing content for a website?
A) Each audience member has unique informational needs
B) Each audience member is interested in all information on the site
C) Visitors to the site access information from the same entry point
D) A specific beginning, middle, and end must be developed
E) Only top-level URLs can be included
Q:
Which of the following is an advantage of having a single web presence for a company?
A) All visitors will enter the site from the same entry point
B) It creates a single dimensional focus for the medium
C) They are easy to plan and organize
D) There is no need for unique information
E) It can reach multiple audiences at the same time
Q:
How can you make messaging more efficient and effective?
Q:
What should be considered during the planning phase with instant messaging?
Q:
Discuss the disadvantages of using instant messaging systems for business.
Q:
Explain how to apply the three-step writing process to instant messages.
Q:
List at least three drawbacks of using instant messaging in business.
Q:
The main advantage of messaging is the speed at which most people can type, regardless of the devices they're using.
Q:
Messaging systems range from semi-public systems such as standard text messaging on mobile phones, to private systems that are closed to anyone outside of invited members.
Q:
If you want to create a podcasting channel, plan on using a wide variety of topics and themes to keep the audience guessing and coming back for more.
Q:
In order to use instant messaging (IM) productively in the workplace,
A) maintain your IM presence 24-7.
B) don't worry about IM etiquette during short exchanges.
C) treat IM as a professional communication medium.
D) use IM to send confidential, complex, and personal messages.
Q:
You can plan for important business exchanges via IM by viewing them as
A) invitations to discuss personal matters.
B) conversations with specific goals in mind.
C) opportunities to save time by multitasking.
D) routine events that don't require formalities.
Q:
Which of the following is the best choice for lengthy or complex private messages?
A) Instant messaging
B) Email
C) A secure channel
D) Acronyms
E) Mobile blogging