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Q:
Discuss some of the issues to consider when developing messages for mobile devices.
Q:
If you intend for your message to reach users of mobile devices, present the content in short paragraphs.
Q:
When you're writing for mobile devices, using a linear organization will make your messages easier to read on small mobile screens.
Q:
Mobile devices make it more difficult for a reader to follow the thread of a message.
Q:
A writer should never use an indirect approach when writing for a mobile device.
Q:
All of the following EXCEPT ________ will help you write effective messages for mobile device users.
A) prioritizing information
B) writing shorter, more focused messages
C) using a linear organization
D) including longer paragraphs
Q:
In workplace writing, doing all of the following EXCEPT ________ will help you achieve a tone that is conversational yet still businesslike.
A) using text messaging acronyms throughout the message
B) being careful about the use of humor in the message
C) being careful about the level of intimacy in the message
D) avoiding stale and pompous language in the message
Q:
When you're writing for mobile devices, use ________ to present the most important information first and provide successive layers of detail that readers can consume, if they want to.
A) an indirect approach
B) an inverted pyramid style
C) a data-dispersion approach
D) a curvilinear methodology
Q:
All of the following EXCEPT ________ will help you compose effective mobile messages.
A) using short subject lines and page headings
B) using a top-to-bottom linear flow to organize the message
C) saving space by presenting the message in one long paragraph
D) putting what your readers want to know at the top of the message
Q:
As a rule, keep subject lines and headlines to around ________ when writing messages for smartphone users.
A) 25 characters
B) 75 characters
C) 100 characters
D) 140 characters
Q:
When prioritizing information for reading on mobile devices, how should the information be organized?
A) Based on the writer's needs
B) In a recursive path
C) By sentence length
D) Based on the reader's needs
E) Based on linear needs
Q:
Which of the following is an advantage of using short paragraphs for reading a message on a mobile device?
A) There is less text in the final document
B) There are more blocks of information
C) They are less intimidating visually, and readers can take micro rests as they read
D) Readers can swipe the screen for better viewing
E) Readers can see keywords instantly
Q:
Which of the following can be done to make paragraphs as effective as possible when composing a document for mobile readers?
A) Keep to one sentence with an option to click a link for more information
B) Make each paragraph as short as possible
C) Use transitional paragraphs
D) Add connotative words wherever possible
E) Replace paragraphs with visual elements
Q:
Which of the following is an effective way to develop messages for mobile devices?
A) As discrete blocks of information
B) As long paragraphs
C) In less than 25 words
D) Using horizontal organization
E) With several embedded links
Q:
When writing an email message likely to be viewed on mobile devices, how long should the subject line be?
A) The subject should be left blank
B) Long enough to wrap around multiple lines
C) Two words
D) A short paragraph
E) No more than 25 characters or so
Q:
Which of the following should be included to make a lengthy document more useful to mobile readers?
A) Highlight boxes
B) Tables and other supporting visuals
C) Sidebars
D) An executive summary
E) Elliptical organization
Q:
Which structure should message organization take if a message will be viewed on a mobile device?
A) Indirect
B) Linear
C) Diffuse
D) Focused
E) Elliptical
Q:
How is information organized when using an inverted pyramid style?
A) Background information first
B) Most important information first
C) With linear organization
D) Least important information first
E) With strong transitions
Q:
Which of these techniques can be used to simplify reading on a mobile device?
A) Linear organization
B) Preview boxes
C) Graphics such as tables
D) Sidebars with embedded links
E) Stronger topic sentences
Q:
How can viewing a message on a mobile device affect comprehension?
A) Graphics make key points easier to find
B) Messages are often ignored
C) Viewers will postpone reading a message until they are at their workspace where notes can be taken
D) Viewers only read topic sentences
E) Viewers can easily scroll past key information without noticing it
Q:
How can transitions be incorporated into a document?
Q:
Identify how to use topic sentences in business writing.
Q:
What are the five most common techniques for developing paragraphs?
Q:
List at least three helpful questions to ask in evaluating the purpose of a message.
Q:
Describe at least three of the tasks involved in developing an audience profile.
Q:
The general purpose of a message identifies what you hope to accomplish with the message and what your audience should do or think after receiving your message.
Q:
If your audience is skeptical, you should introduce conclusions gradually and with more proof.
Q:
If you expect a favorable response to your message, where can you place your recommendations?
A) Up front
B) After each key point
C) After each piece of supporting evidence
D) In the recommendation section
E) At the end
Q:
How can you determine the level of detail needed in an internal message?
A) By forecasting the audience's probable reaction
B) By timing your message effectively
C) By determining audience composition
D) By limiting size and geographic distribution of the audience
E) By understanding audience preferences and expectations
Q:
Why is it important to gauge audience members' level of understanding when crafting a message?
A) To determine their general background and level of effort
B) To make sure those of a higher rank have all their needs addressed
C) To keep the communication internal if necessary
D) To determine how much help they will need in understanding your message
E) To forecast probable reaction to the message
Q:
If you expect the audience to react favorably to your message, how should you handle the conclusions and recommendations in the message?
A) Increase the amount of supporting evidence
B) Build a strong argument that implies a conclusion
C) Place them up front
D) Build a point by point argument that leads to the recommendations
E) Place them after reasons for the recommendations
Q:
When should you determine the size and location of your audience?
A) During the writing stage
B) When choosing the message channel
C) During the completing state
D) When determining the message medium
E) When conducting an audience analysis
Q:
If you are targeting an audience with diverse information needs and levels of interest in your topic, how should you focus your message?
A) Write a separate message for each subgroup
B) Format your message in a table with one column of information for each subgroup
C) Estimate the average level of audience knowledge and structure your message around that
D) Target your message at the key decision makers while incorporating the needs of other groups as much as possible
E) Provide a little bit of information for every segment of the audience
Q:
What step can you take to help ensure your audience will be interested in your message?
A) Develop a general purpose
B) Time your message carefully
C) Develop an audience profile
D) Make sure the purpose is acceptable to the organization
E) Develop a specific purpose
Q:
What should be your goal when defining the purpose of your message?
A) You understand the members of your audience
B) The purpose is clear and meaningful
C) You understand the needs of your audience
D) The message is relevant to the audience's needs
E) The audience should want to see and hear more
Q:
When you craft messages with realistic goals, which of these traits are you exhibiting?
A) Good business sense
B) A willingness to compromise whenever you encounter resistance
C) Highly efficient writing
D) Concern for upper management's emotional needs
E) A strong sense of individualism
Q:
Why is timing important to the success of the message?
A) It shows the sender has good business sense
B) It will reduce information overload
C) It will determine the merit of the message
D) It will help audience members determine how to best respond
E) If receivers are busy, they are less likely to pay attention to it
Q:
Which of the following can be accomplished by ensuring your message supports the objectives and policies of the organization?
A) That the timing is right for the message
B) That the purpose is realistic
C) That the specific purpose has been well defined
D) That the purpose of the message is acceptable to the organization
E) That something will change as a result of the message
Q:
What question can you ask yourself to help determine if your message is worth sending?
A) Will the message enhance your career?
B) What is the purpose and scope of the message?
C) Will the message change anything?
D) Did I follow the three-step writing process?
E) Does the message need another revision?
Q:
What is one of the key goals related to the audience that should be developed within the specific purpose of your message?
A) How to best inform the audience of your ideas
B) What the audience should do or think after receiving your message
C) The extent of the collaboration needed with the audience
D) The overall approach that should be used to get the message to the audience
E) The information and the organization of the message
Q:
What can be used to develop ideas about how the audience should think or what you hope to accomplish with the message?
A) A specific purpose
B) A goal statement
C) A general purpose
D) Tone
E) Specific word choices
Q:
Which of the following is one of the general purposes of all business messages?
A) To generate interest in a product
B) To accomplish a goal
C) To get approval
D) To ask questions
E) To inform
Q:
An example of a specific purpose for a business message would be
A) to impart information to the audience.
B) to inform employees about the new vacation policy.
C) to persuade readers to take action.
D) to obtain audience participation and collaboration.
Q:
Which of the following is NOT a general category common to business communication?
A) To inform
B) To persuade
C) To negotiate
D) To collaborate
Q:
Describe steps to be taken when completing a business message.
Q:
What should take place during the writing phase of the three-step writing process?
Q:
What steps should be taken during the planning stage of the three-step writing process?
Q:
Explain each phase of the three-step writing process.
Q:
What are the four tasks involved in planning business messages?
Q:
Simple and short messages require as much planning as long reports.
Q:
The three steps in the writing process are planning, writing, and completing.
Q:
When allocating your time among the three stages of the writing process, you should use about a fourth of the time for planning, half the time for writing, and a quarter of the time for completing.
Q:
During which step of the writing process should a document be proofread?
A) After each paragraph
B) At any time during the writing stage
C) Before a final product is created
D) When completing the message
E) Several times as needed
Q:
What can be done to make the actual writing stage faster and easier?
A) Audience analysis
B) Strong revisions
C) Careful planning
D) Effective channels
E) Technology
Q:
How can you be sure you are providing the right information to your audience in the right format?
A) By assembling all facts
B) By spending enough time on planning
C) By spending more time on research
D) By using several revisions and rewriting opportunities
E) By carefully choosing the channel and medium
Q:
Which of the following is an advantage of spending more time on planning?
A) Reduced rework
B) It is more intuitive
C) A stronger focus on the writing effort
D) Easier distribution
E) Adaptability to a variety of mediums
Q:
As a general rule, which step of the three-step writing process should take the most time?
A) Writing
B) Distributing
C) Completing
D) Producing
E) Planning
Q:
When using the three-step writing process, when should you review a written message for design and layout effectiveness?
A) When writing it
B) When printing or posting it
C) When producing it
D) When planning it
E) When composing it
Q:
Which of the following should be the main focus of revising your message?
A) Use of strong words and phrases
B) Creating complex sentences
C) Content and readability
D) Sensitivity and relationship skills
E) Appropriate writing style
Q:
During which phase of the three-step writing process should you revise your message?
A) Writing
B) Completing
C) Producing
D) Planning
E) Composing
Q:
Which of the following should be incorporated into the message when working on the writing phase of the three-step writing process?
A) Strong words and effective paragraphs
B) An audience-friendly format
C) A well-defined main idea and direct approach
D) Strong words and short sentences
E) An appropriate channel and medium
Q:
In the writing phase of the three-step writing process, which of the following should be used to adapt your message to your audience?
A) Strong words and coherent paragraphs
B) An outline of the content
C) An evaluation of the content and readability
D) Editing and rewriting skills
E) Sensitivity and relationship skills
Q:
In order to optimize your writing time, reserve about ________ of that time for revising, producing, proofreading, and distributing your message.
A) 10 percent
B) 20 percent
C) 25 percent
D) 15 percent
Q:
During which step of the writing process should you define the main idea and limit the scope of the message?
A) Writing
B) Composing
C) Producing
D) Planning
E) Completing
Q:
If you devote sufficient time to planning a business message before you begin writing it, you can expect all of the following outcomes EXCEPT
A) expediting the writing process.
B) avoiding embarrassing blunders.
C) experiencing extra work and stress in the writing and completing stages.
D) delivering concise, compelling information that your audience wants and needs to know.
Q:
During which step of the writing process should you select the medium and channel to be used?
A) Writing
B) Composing
C) Producing
D) Planning
E) Completing
Q:
Planning is essential when writing business messages because it
A) helps you provide the right information to the right people in the right format.
B) makes the writing process faster and less stressful.
C) can save you from embarrassing blunders that could hurt your company or your career.
D) all of the above.
Q:
During which step of the writing process do you define your purpose and audience profile?
A) Writing
B) Composing
C) Planning
D) Producing
E) Completing
Q:
All of the following EXCEPT ________ are elements in the planning phase of the three-step writing process.
A) gathering information
B) adapting to the audience
C) selecting the right medium
D) organizing the information
Q:
What are the steps in the three-step writing process?
A) Writing, proofing, and distributing
B) Planning, writing, and completing
C) Analysis, commitment, and implementation
D) Writing, adapting, and composing
E) Analysis, gathering, and organizing
Q:
Which one of the following is an element of the completing phase of the three-step writing process?
A) Organizing the information
B) Interpreting the research
C) Proofreading the message
D) Selecting the right medium
Q:
Which of the following is an advantage to utilizing the three-step writing process?
A) Your message will be more effective
B) Your message will take less time to write
C) Your audience will have a deeper appreciation of your efforts
D) The message will be able to clarify the situation in very few words
E) You will spend less time proofreading the message
Q:
The three primary steps involved in preparing a business message are
A) planning, writing, and completing.
B) informing, persuading, and collaborating.
C) defining the purpose, the main idea, and the topic.
D) satisfying the audience's informational, motivational, and practical needs.
Q:
How do examples and evidence improve a message, and how should they be incorporated?
Q:
Discuss the value of outlining your content before you begin the actual writing process.
Q:
Briefly explain the difference between the topic of a message and the main idea.
Q:
Describe the importance and effectiveness of storytelling when crafting business communications.
Q:
The indirect approach is best when your audience is likely to be skeptical.
Q:
Examples and evidence should be determined before the main idea has been developed.
Q:
Storytelling can serve as a means of strategic business analysis.