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Business Communication
Q:
Use ________ when you need to help your audience grasp key points about sets of data or visualize connections between ideas.
A) facts and figures
B) descriptions
C) visual aids
D) narratives or stories
Q:
The ________ of a business message summarizes what you want your audience members to do or think and why they should do so.
A) topic
B) scope
C) sequence
D) main idea
Q:
All of the following EXCEPT ________ pertain to the scope of a business message.
A) the range of information that is presented
B) the sequence in which the information is presented
C) the overall length of the message
D) the level of detail presented in the message
Q:
Narrative techniques are
A) inappropriate for professional communication.
B) acceptable in business, but only for messages organized in the direct approach.
C) an effective way to organize messages in a variety of business communication scenarios.
D) a great way to help the audience grasp key points about sets of data.
Q:
Which of the following is an example of a message topic?
A) "To get the board of directors to increase the research and development budget"
B) "Competitors spend more than our company does on research and development"
C) "Funding for research and development"
D) "The research and development budget is inadequate in our competitive marketplace"
Q:
As it applies to business communication, presenting information in a well-organized manner
A) helps your readers understand the message.
B) encourages your readers to accept the message.
C) allows your readers to save time.
D) all of the above.
Q:
If your audience will be skeptical of or resistant to your message
A) state your main idea and then present your evidence.
B) start with the evidence and build your case before presenting your main idea.
C) start by asking rhetorical questions to arouse the audience's interest in your message.
D) open your message with a humorous anecdote to establish rapport with the audience.
Q:
The scope of a business message pertains to
A) a specific statement about the overall subject of the message.
B) the range of information you present to support your main idea.
C) the efforts you expend when you proofread the message.
D) the act of conveying the message through more than one informational cue.
Q:
Use the ________ to organize a message if you believe your audience will be receptive to what you have to say.
A) direct approach
B) didactic approach
C) dialectical structure
D) diametric pattern
Q:
When you want to confirm, illuminate, or expand on the supporting points in a business message, use ________ if you believe that dramatic tension will stimulate your audience's interest.
A) facts and figures
B) narration or storytelling
C) references to authority figures
D) examples and quotations
Q:
How should examples and evidence be incorporated in a message?
A) To create a persuasive message
B) To allow for mind mapping
C) To identify the focus of the message
D) To create topic sentences
E) To confirm or expand the supporting points
Q:
In addition to identifying what you want your audience to do, what will the main idea help you establish?
A) The major points of the message
B) How to limit the scope
C) A visualization of the outline
D) Why the audience should do what you want them to do
E) The importance of the details
Q:
Which of the following can help you establish the goals and strategy of the message?
A) Mind mapping
B) Scope
C) The main idea
D) Outlining
E) The direct approach
Q:
Which of the following can help you visualize relationships among different parts of a complex message?
A) Direct approach
B) Outlining
C) Scope
D) Indirect approach
E) Identifying the main idea
Q:
How should the message begin when using the indirect approach?
A) Main idea
B) Recommendations
C) Conclusion
D) Scope
E) Evidence
Q:
How should a message begin when you're using the direct approach?
A) Main idea
B) Recommendations
C) Conclusion
D) Scope
E) Evidence
Q:
Why might a message need to be longer when the audience is skeptical or hostile?
A) There will be fewer supporting points to win over the audience
B) The message can then be focused on conclusions and recommendations
C) You will have a better opportunity to use a direct format for the message
D) The audience will not understand the main idea of the message
E) You will have to build a consensus about the controversial subject
Q:
How should supporting points be handled when you are determining the scope of a message?
A) Add one supporting point for each main idea
B) Eliminate supporting points that are indicated in the topic sentences
C) Use one supporting point for each department that will receive the message
D) If you have many supporting points, combine them as much as possible for more impact
E) Use supporting points to replace headings and subheadings
Q:
Which of these techniques can help a writer identify main ideas and groups of supporting ideas?
A) Identify the scope
B) Limit the number of main ideas to three
C) Brainstorm
D) Evaluate the sense of urgency for the receiver
E) Form a topic sentence
Q:
What is the range of information presented in the message referred to as?
A) Question and answer chain
B) Topic
C) Story
D) Main idea
E) Scope
Q:
Which of the following represents the overall subject of a message?
A) Question and answer chain
B) Topic
C) Story
D) Main idea
E) Scope
Q:
When composing a message, how do good organizational techniques save the writer time?
A) There is less time spent writing and reorganizing
B) There is less time spent determining the distribution channel
C) There is less time spent on research
D) The main idea is harder to define
E) More time can be spent brainstorming
Q:
How can good organizational techniques save the audience time?
A) By eliminating emotionally charged ideas
B) By presenting evidence before the main idea
C) By understanding audience preferences
D) By using a medium that creates urgency
E) By making the message brief and efficient
Q:
Which of the following is a benefit to the writer when a good organizational approach to writing is used?
A) The message can be emotionally charged
B) The message can include only simple, clear logic
C) The message is less expensive to produce
D) There is an increased likelihood of acceptance
E) The information will meet the needs of a larger audience
Q:
How do good organizational techniques on the part of the writer help the reader?
A) They eliminate the need for topic sentences
B) There is no need for a journalistic approach to writing
C) They help the reader understand the message
D) The scope of the message will increase
E) An indirect approach can be used
Q:
Discuss how a visual medium and a digital channel can create a more effective message.
Q:
Explain the concept of media richness.
Q:
Discuss the challenges of developing messages for mobile devices.
Q:
Briefly describe at least three factors to consider when choosing media for business messages.
Q:
People use mobile phones and tablets to create and consume a wide variety of written, oral, and visual media. Identify and discuss four factors that you must consider if you're planning to create messages that will be viewed on mobile devices.
Q:
Briefly define media richness and provide at least one example each of a rich medium and a lean medium.
Q:
An effective communicator knows how to select the best combination of media and channels to reach his or her target audience. Identify the six basic media-channel combinations from which a communicator can choose.
Q:
Messages for mobile devices should be developed in the same way as messages that use other channels and media.
Q:
Data consumption is a consideration when developing messages for mobile devices.
Q:
Face-to-face communication is the richest medium.
Q:
Most media can only be distributed through one channel.
Q:
The term visual media signifies any format in which one or more visual elements play a central role in conveying the content of a message.
Q:
In complex or emotionally charged situations, use text messaging to help you establish or maintain a business relationship.
Q:
A key distinction of the oral medium, in-person channel is ________ because it enables the nuances of nonverbal communication more than any other media-channel combination.
A) being in the same physical space
B) using digital means to transmit vocalizations
C) conveying spatial relationships and technical processes
D) overcoming barriers of time and location
Q:
All of the following EXCEPT ________ are advantages associated with delivering a message using an oral medium and an in-person channel.
A) providing opportunity for immediate feedback
B) limiting nonverbal cues to voice inflections
C) expressing the emotion behind your message
D) expediting the resolution of misunderstandings
Q:
In the workplace of today, most business communication efforts will involve the ________ combination.
A) written medium, print channel
B) oral medium, digital channel
C) written medium, digital channel
D) visual medium, print channel
Q:
You need to consider ________ when you're sending a video to someone who will view it on a smartphone.
A) screen size and resolution
B) data usage and operational costs
C) bandwidth, speed, and connectivity limitations
D) all of the above
Q:
As a classic form of written business communication, ________ are brief written messages sent to customers and other recipients outside the organization.
A) letters
B) memos
C) reports
D) proposals
Q:
Messages that combine powerful visuals with supporting text can be effective because
A) visuals lower communication barriers for multilingual audiences.
B) visuals are easier to remember than purely textual descriptions or explanations.
C) visuals are effective at describing complex ideas and processes.
D) all of the above.
Q:
When you have to enter data on a mobile device, using ________ in public areas or shared offices can expose private message content and annoy anyone within earshot.
A) a stylus pen
B) a portable computer keyboard
C) voice recognition software
D) a touchpad or an external mouse
Q:
A disadvantage of a written, printed message is that it
A) limits opportunities for timely feedback.
B) cannot reach geographically dispersed audiences.
C) minimizes the writer's ability to plan and control a message.
D) doesn't give recipients time to process the message before they respond.
Q:
A manager is using the ________ when he or she "walks-around" to chat with employees face-to-face, seek input, answer questions, and interpret important business events and trends.
A) oral medium, digital channel
B) visual medium, oral channel
C) visual medium, in-person channel
D) oral medium, in-person channel
Q:
What will a message's formality and media choice signal to the audience?
A) Sense of urgency
B) Style and tone
C) Channel limitations
D) Richness
E) Complexity
Q:
Which of the following is an example of when a richer medium would help the audience understand the message?
A) When the message is non-routine
B) When the message is simple
C) When the audience does not have a preference
D) When a message is urgent
E) When the sender is trying to contain costs
Q:
What is the term for a medium's ability to convey a message through several informational cues?
A) Formality
B) Straightforwardness
C) Cost
D) Urgency
E) Richness
Q:
The ________ of a message is its overall subject, while the ________ is a specific statement about that overall subject.
A) medium; theme
B) topic; main idea
C) scope; purpose
D) focal point; rationale
Q:
Which of the following is an important consideration when developing messages for the smaller screen on mobile devices?
A) Cost
B) Visuals are more effective on mobile devices
C) Messages are easier to create for mobile devices
D) Clarity can suffer as users zoom in and out to grasp the whole message
E) Parts and relationships are easily identifiable
Q:
What is one of the advantages of creating a message using a visual medium with a digital channel?
A) Complex ideas can be broken down by steps
B) The message creates a permanent, legal record
C) Complex ideas can be effectively described
D) The screen size is easy to adjust
E) The message has a more formal impression
Q:
All of the following EXCEPT ________ are challenges inherent in using a written digital channel to deliver a business message.
A) compromising employee productivity
B) delivering messages quickly
C) requiring online connectivity
D) raising security and privacy issues
Q:
What channel and medium combination is used in the majority of business communication efforts?
A) Visual medium, print channel
B) Written medium, digital channel
C) Visual medium, digital channel
D) Written medium, print channel
E) Oral medium, digital channel
Q:
When should you consider developing a message using a written medium with a print channel?
A) When you want to make a formal impression
B) When you want to avoid creating a permanent record of the message
C) When you want the message to be added to other electronic messages
D) When you want to be able to change the message at a later date
E) When your audience is geographically dispersed
Q:
Which of the following is an example of an oral medium and digital channel combination?
A) Memo
B) PDF files
C) Photograph
D) Animation
E) Voicemail message
Q:
A ________ is the richest communication medium.
A) telephone conversation
B) retweet with a comment
C) video podcast
D) face-to-face conversation
Q:
Which of the following is a key requirement of the oral medium, in-person channel combination?
A) The sender and the audience must have compatible mobile technology
B) The sender and the audience must understand nonverbal cues
C) The sender and the audience must reach a consensus or decision
D) The sender and the audience must be in the same location
E) The sender and the audience want to establish a strong working relationship
Q:
According to the concept of media richness, the richness of a medium does NOT depend on its ability to
A) facilitate feedback.
B) establish a personal focus.
C) handle multiple information cues simultaneously.
D) convey a sense of affluence and exclusivity.
Q:
Which of the following is an advantage of a written, printed communication?
A) It can be used to create immediate interaction
B) It emphasizes inappropriate emotional components
C) It gives the recipient time to process the message before responding
D) It creates distortion that can shape a message in a positive way
E) It is fast to deliver
Q:
The ________ is the form a message takes, and the ________ is the system used to deliver a message.
A) channel; network
B) medium; channel
C) format; medium
D) channel; medium
Q:
Which channel and medium combination provides rich nonverbal cues and allows you to express the emotion behind the message through the uses of physical gestures and vocal inflection?
A) Oral, digital
B) Oral, in-person
C) Written, digital
D) Visual, printed
E) Visual, digital
Q:
Which of the following is an advantage of using an oral, in-person channel and medium combination?
A) There is an opportunity for immediate feedback
B) There is no permanent record
C) There is increased control over the message
D) It is less tedious for the sender and receiver
E) There is less nonverbal interference
Q:
Phone calls are
A) incapable of conveying nonverbal signals.
B) only acceptable for external communication.
C) capable of offering the give-and-take of in-person conversations.
D) no longer practical due to IM and texting.
Q:
How can media choices be categorized when determining channel and medium?
A) In-person, digital, and nondigital
B) Primary and secondary
C) Ethically and unethically
D) Digital and nondigital
E) Oral, written, and visual
Q:
Despite your numerous emails and voicemail messages, a normally dependable vendor has not responded to your important question. Which of the following would be a sensible next step?
A) Consider sending a printed message.
B) Broadcast "high-priority" or "urgent" emails at ten-minute intervals.
C) Use social media to vent your frustrations with the vendor.
D) Bombard the vendor with text messages until he responds.
Q:
What is a communication medium?
A) The system used to deliver a message
B) The completion of steps in the journalistic approach
C) A knowledge management system
D) The form a message takes
E) The use of digital technology for research
Q:
Which one of the following is the "leanest" communication medium?
A) Podcasts
B) Posters and signs
C) Telephone conversations
D) Multimedia presentations
Q:
How can you be sure your message is ethical, and how can you correct mistakes that might affect the ethics of the message?
Q:
Why is it important to research carefully and use accurate information during the planning phase?
Q:
Discuss the ways a writer can find his or her focus when working on a message with a vague or unclear objective.
Q:
How can your audience's level of understanding help you determine the appropriate amount of information to include in a business message?
Q:
List at least three strategies to help ensure the accuracy of information you include in business messages.
Q:
Briefly describe how to meet an unfamiliar audience's informational needs.
Q:
How can the journalistic approach help you include all required information in your business messages?
Q:
You've been asked to prepare a report on whether your company should consider other health insurance providers. List four informal techniques for gathering information to include in your report.
Q:
It is ethically acceptable to omit some important information if you think your audience will not be interested.
Q:
Drawing pictures, or sketching, is one way to find your focus when writing.
Q:
How can you help make information more pertinent to your audience and increase your chances of acceptance?
A) Send the information through several channels
B) Incorporate knowledge management systems
C) Prioritize the information needed and get rid of what is not needed
D) Be sure all information is ethical
E) Send the information to as large an audience as possible