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Business Communication
Q:
At the beginning of an article or webpage, a(n) ________ functions as a miniature version of the document, giving readers all the key points while skipping over details. This compositional mode can also function as a review, reminding readers of the key points they've just read.
A) summary
B) orientation
C) critique
D) teaser
E) narrative
Q:
Yolanda runs an online store that sells maternity wear. Her business has grown significantly over the past couple of years and Yolanda needs additional funding to scale up her operations further. She draws up a detailed business plan to present to potential investors and has it printed and bound. Her best friend Sasha feels that using printed documents is outdated and that Yolanda would make a better impression by mailing out soft copies of her plan to potential investors. Which of the following arguments best rationalizes Yolanda's choice of medium?
A) This business plan needs to reach several groups of investors spread across the country.
B) I need to make a formal impression with this business plan.
C) I need to be able to update content frequently and in real time to keep investors updated of new developments.
D) An interactive discussion is required in order to convince investors of the potential of my business model.
E) I need a relatively inexpensive medium of communication to communicate with multiple investors.
Q:
In which of the following situations should you use a printed message over electronic alternatives?
A) when you are communicating with a person who is in a different location
B) when you need a permanent, unchangeable, or secure record
C) when you need to build a close interpersonal relationship
D) when you need to have an interactive discussion
E) when you need a relatively inexpensive medium of communication
Q:
How can the three-step process be adapted to podcasting?
Q:
Compare and contrast the concept and use of blogging and microblogging for business communication.
Q:
How can the three-step process be adapted for successful IM?
Q:
How do companies use social networks to gather market intelligence, for marketing communication, and for recruiting employees and connecting with contractors and suppliers?
Q:
The CEO of ATS Infrastructurea large multinational company involved in turnkey infrastructure projects around the worldbelieves that using email for internal communications is a thing of the past and wants to adopt IM as the primary mode for communication within the organization. As an expert in business communications, what course of action would you recommend the CEO take and why?
Q:
While organizing the content for a podcast, one should steer away from previews, transitions, and reviews as they do not allow the audience to interpret the message.
Q:
In viral marketing, computer viruses are introduced into systems that spam promotional material and malware to all the people on individuals' address lists.
Q:
When writing email messages, the expectations of writing quality and formality are lower in business email.
Q:
One of the key applications of social networks for business communication is to socialize brands and companies.
Q:
Conversational modes are not an appropriate compositional mode for exchanging large volumes of information.
Q:
Social media empowers stakeholders as participants in the communication process by allowing them to share content, revise content, respond to content, or to contribute new content.
Q:
To: [email protected]
From: [email protected]
Sub: Sales presentation
Hi Harry,
Want to sign on for specialized housekeeping services designed for the unique needs of large hospitals such as yours?
Our company has been providing facility management and housekeeping services to local businesses for more than two years now. The past year has seen us specializing in serving the needs of hospitals and clinics in the area. In fact, two of our key personnel have diplomas in hospital management and are well aware of the specific needs of the industry.
IMHO, your hospital will benefit greatly from switching to Star Services for your housekeeping needs. Our innovative waste management system is guaranteed to cut your costs by at least 25 percent and complies with all safety regulations. What's more, our services are customized to the smallest detail to precisely match your requirements. All this at a rate no higher than what you are paying right now.
Please let me know what time would be good for you to attend a sales presentation detailing our services and special offers. For more information about our range of services and to read customer testimonials, please visit our website.
Ciao!
Katie
Director, Star Services
Office: 678-456-1234
Mobile: 678-123-4567 Which of the following is the last step in the podcasting process?
A) Convert file to MP3 format and save.
B) Distributing files via RSS subscriptions.
C) Create and validate your feed.
D) Click the Record button and start talking.
E) Review your file and edit if needed.
Q:
Which of the following is a tip for effective email messages?
A) When responding to a request, avoid including portions from the original message in your email.
B) Use acronyms such as IMHO and LOL extensively.
C) Avoid using email signatures since they come across as being impersonal.
D) Use multiple fonts, colors, and all caps to highlight your main points.
E) Use the "return receipt requested" feature only for the most critical messages.
Q:
Beth is sending an email to her manager to update him about the status of her project. Which of the following would best capture her manager's attention?
A) Project update
B) Thompson project updateinformation needed for Module 3
C) More information needed
D) Thompson project updateModule 3
E) Status update on the Thompson projectinformation for Module 3
Q:
Which of the following is a guideline for planning your email messages?
A) Don't "cc" (courtesy copy) additional recipients unless those other people really need to receive the message.
B) Use email as a mode of communication only in technology-related industries.
C) Don't consider the traditional notions of organizational hierarchy when communicating through emails, since this is an informal and interactive mode of communication.
D) Use the "Reply All" function when responding to group emails.
E) Use acronyms and abbreviations extensively to keep your emails brief and understandable.
Q:
You need to send a message to your manager, presenting a new idea you have to boost company sales in the next year. This message is a page long and incorporates confidential company information. Which of the following communication modes would you use to send this message, so that it can be reviewed by your manager at his leisure?
A) IM
B) microblog
C) text messaging
D) email
E) video chat
Q:
Which of the following statements is true of the evolving role of email in business communication?
A) When compared to IM, midsize messages are easier to compose and easy to read on email.
B) You need to be friended by a group member in order to communicate with someone through email.
C) Email is usually the best choice for brief online conversations.
D) Email does not allow senders to compose substantial messages in private and on their own schedule.
E) Email is usually the best choice for project management updates.
Q:
________ is/are the primary electronic medium for written messages used by several companies.
A) Instant messaging (IM)
B) Email
C) Text messaging
D) Microblogging
E) Social networking and community participation websites
Q:
Which of the following is an example of a user-generated site?
A) BrightLIGHT.com is a website that provides a similar named application that performs the function of a flashlight and can be downloaded by users on to their phones.
B) In4m is a social news site that posts news from around the world and provides online galleries where users can upload and share photos, videos, and useful information.
C) OneWorld is an online journal owned by Ricky who updates it on a regular basis with his travel photos.
D) Bushido is a cloud service that provides users with data access from anywhere rather than being restricted to a particular machine.
E) Socialnetworkingfordummies.net is a website that offers informal social networking guidelines from its developers.
Q:
Which of the following is an effective strategy for business communication on social networks?
A) Change the company's personality randomly to suit unique social networking environments.
B) Disable the group feature on social networks to prevent the formation of biased special-interest groups.
C) Inject conventional promotional efforts into all social networking conversations.
D) Maintain a consistent compositional mode across networks.
E) Facilitate community building.
Q:
________ is a research technique in which companies track social networks and other media with automated language-analysis software that tries to take the pulse of public opinion and identify influential opinion makers.
A) Free-writing
B) Mind-mapping
C) Critical path analysis
D) Transactional analysis
E) Sentiment analysis
Q:
Green Specialist is a small-scale clothing and apparel manufacturer. The vice president argues that social networking is not beneficial to the company because it brings down workforce productivity. Which of the following, if true, weakens the argument?
A) Researchers noted that 65% of those surveyed said that they use social media at least once a day.
B) According to a study by Nucleus Research, companies that allow employees to use Facebook during the work day lose 1.5 percent productivity.
C) Social networks help employees overcome structural barriers in communication channels, brings employees together, and fosters collaboration by identifying the best people.
D) Life4U sued five former employees and their employer, QST International, for disparaging comments about Life4U's new products and marketing campaign.
E) Public, specialized networks like LinkedIn emphasize on career-related networking.
Q:
________ is an/are online service(s) that enable(s) individual and organizational members to form connections and share information.
A) Electronic data interchanges
B) Firmware
C) Social networks
D) Black swans
E) Integrated development environments
Q:
Richard is the marketing manager of a company that manufactures and retails bicycles. The company, started by an ardent cyclist with $50 in his pocket, has an interesting history. Richard has framed this as an inspiring story that highlights the victory of small-business over big corporations and put it on the company's website. Identify the compositional mode used by Richard for this message.
A) orientation
B) conversation
C) summary
D) narrative
E) tutorial
Q:
List at least three tips for effective proofreading.
Q:
Identify four software tools that can help you revise messages, and explain the risks of using them.
Q:
List and explain the four techniques for making documents more concise.
Q:
List and discuss four techniques that can be used to improve readability of messages.
Q:
One method of proofreading is to read the page backwards to help you focus on every single word.
Q:
Quick proofreading ensures quality because large amounts of material can be reviewed in one sitting. Moreover, this method of proofreading is beneficial when you're tired.
Q:
Using an extra-large typeface throughout business messages makes a positive impression on the audience by drawing their attention to the topic.
Q:
Sans serif typefaces are commonly used for body text while serif typefaces are commonly used for headings.
Q:
Flush-right, ragged-left type is used in magazines, newspapers, and books because it can accommodate more text in a given space.
Q:
Spell checker is a software function that is a substitute for proofreading.
Q:
Using infinitives in place of some phrases can shorten sentences and make them clearer.
Q:
To keep your message as clear and as concise as possible, keep the subject and the predicate of a sentence as far away as possible.
Q:
To get your point across clearly, change verbs into nouns and adjectives by using words that end with -ion, -tion, or -ment.
Q:
One effective way to clarify your sentences and improve clarity is to string many nouns together as modifiers.
Q:
Using dangling modifiers is one way to improve the clarity of your messages.
Q:
Parallel construction occurs when a writer uses the same grammatical pattern to express similar ideas.
Q:
Hedging statements are used when the writer wants to avoid stating a judgment as fact.
Q:
Writers should avoid using parallelism in bulleted lists.
Q:
The beginning and end of a message are the parts that usually have the greatest impact on an audience.
Q:
Which of the following statements about proofreading is true?
A) Reading pages backward or aloud is not an efficient way of proofreading.
B) Placing a finger under each word while reading can slow down proofreading and is not recommended.
C) Proofreaders should focus on a different aspect each time they go through a document.
D) Proofreaders should make all the necessary changes in just one thorough check of the document.
E) A document should be proofread as soon as it is written, so that the material remains fresh.
Q:
Which of the following advice is NOT helpful while proofreading a document?
A) proofread as soon as writing is complete
B) avoid reading large amounts of material in one sitting
C) focus on high-priority items like names and dates
D) make multiple passes through the document
E) read the document aloud or read the pages backwards to keep from missing errors
Q:
________ are suitable for displaying any information that lends itself to rows and columns.
A) Objects
B) Text boxes
C) Tables
D) Templates
E) Style sheets
Q:
Which of the following features of word processing software is used to choose either a portrait or landscape orientation for a document?
A) page setup
B) themes
C) style sheets
D) column formatting
E) templates
Q:
________ is used for highlighting quotations and indicating foreign words, irony, humor, book and movie titles, and unconventional usage.
A) Superscript
B) Italics
C) Boldface
D) Underlining
E) Subscript
Q:
Which of the following is true for the use of typefaces in business documents?
A) Serif typefaces are usually used for headlines, while sans serif typefaces are better suited for body text.
B) The use of multiple typefaces in a single document is recommended to reduce clutter and give the document a professional look.
C) Serif typefaces are visually simpler than sans serif typefaces and are hence used for headings.
D) Sans serif typefaces are difficult to read in large blocks of text, unless formatted using large amounts of leading.
E) Sans serif typefaces have small crosslines at the ends of each letter stroke and thus require large amounts of leading to increase readability.
Q:
Serif typefaces ________.
A) create a more open appearance on the page, producing a less formal and more contemporary look
B) have small crosslines at the ends of each letter stroke
C) do not have small crosslines at the ends of each letter stroke
D) require generous amounts of spacing between lines
E) are rarely used for text paragraphs but are commonly used for headings and subheadings
Q:
Centered type should be avoided for business documents but can be used in ________.
A) long blocks of text
B) headings
C) the appendix
D) formal messages
E) business magazines
Q:
________ type is rarely used for text paragraphs, but is commonly used for headings and subheadings.
A) Flush left
B) Ragged-right
C) Centered
D) Flush right
E) Justified
Q:
Daniel is the page designer for a business magazine. He decides to opt for a flush-left, ragged-right alignment. Which of the following is the best criticism for this choice?
A) It will produce a denser, more formal look, which will not be suited to the magazine.
B) It will increase hyphenation at the ends of lines and will be difficult to format.
C) It creates a more open appearance on the page, accommodating less text than a justified alignment.
D) The spacing between words will vary, making it difficult for readers to skim through the text.
E) The line lengths decrease the amount of white space along the right margin.
Q:
Why do business documents prefer a flush-left, ragged-right margin over justified type?
A) It can accommodate more text in a given space.
B) It can produce large gaps between words and increase white space.
C) It produces a more formal look as spacing between words is consistent.
D) It creates a denser look as uniform line lengths decrease the amount of white space.
E) It produces a less formal and more contemporary look.
Q:
The flush-left, ragged-right margin ________.
A) is commonly used for headings and subheadings
B) creates a denser look because the uniform line lengths decrease the amount of white space along the right margin
C) is not a good choice for routine business documents because it produces large gaps between words that make the text more difficult to read
D) creates a more open appearance on the page, producing a less formal and more contemporary look
E) can accommodate more text in a given space
Q:
Which of the following types of text alignment is more commonly used in business documents?
A) flush right with a ragged-left margin
B) justified
C) flush on both the left and right
D) centered
E) flush left with a ragged-right margin
Q:
Which of the following statements is true regarding justified type?
A) It produces an informal look and is easier to read.
B) It is flush right with a ragged-left margin.
C) It is placed flush left, with a ragged-right margin.
D) It is able to accommodate more text in a given space.
E) It is used in business documents as it is easy to format.
Q:
White space ________.
A) separates elements in a document and helps guide the reader's eye
B) is important for image-heavy documents, but not for text-heavy documents
C) makes it difficult for readers to connect the various points of a message
D) decreases the chance that readers will read and understand messages
E) can make documents seem more intimidating and more difficult to read
Q:
Which of the following is not an effective use of design element?
A) strive to maximize the number of decorative touches and type styles in a message
B) be consistent in the use of margins, type size, and typeface throughout the message
C) balance all of the visual elements in the message, either formally or informally
D) pay attention to design details such as headings, column width, and margins
E) make effective use of white space, justification, and typefaces to achieve clarity
Q:
Which of the following statements about designing a message is true?
A) If you need a design that is balanced, an informal design in which elements flow freely across the page is not recommended.
B) Changing margins, spacing, colors, and typefaces within a document can increase readability and is recommended for business messages.
C) Extremely wide columns of text can be difficult to read; in many cases a better solution is to split the text into two narrower columns.
D) If you need a balanced document design, you have to adopt a formal design in which the various elements of the page are placed in a rigid grid pattern.
E) Design elements like colors and decorative touches should be used as often as possible, as simple messages are not easily memorable.
Q:
Isabel has written a long report on the current market situation. When reviewing her report, she finds that though the report is well-written, some words have been repeated often, and this makes it monotonous to read. Which of the following tools can help Isabel keep her writing fresh and interesting?
A) style checker
B) grammar checker
C) revision tracker
D) spell checker
E) thesaurus
Q:
Which of the following, either based within a software or on a website, offers alternatives to a particular word?
A) a computer-based grammar checker
B) a computer-based autosummary
C) a computer-based thesaurus
D) a computer-based style checker
E) a computer-based revision tracker
Q:
A(n) ________ compares your document with an electronic dictionary, highlights unrecognized words, and can be used to find typos in a document.
A) thesaurus
B) style checker
C) autosummarizer
D) revision tracker
E) spell checker
Q:
Jayne is a new features writer for the Daily Chronicle. The editor, Zoe, needs to edit and revise Jayne's article to fit it to the paper's style of writing. Which of the following tools can Zoe use to ensure that Jayne can see the changes that have been made to the article?
A) revision tracker
B) autosummary
C) white space
D) grammar checker
E) spell checker
Q:
Which of the following suggestions will NOT make your message more concise?
A) Use short words and phrases.
B) Eliminate redundancies.
C) Use double modifiers.
D) Delete unnecessary words.
E) Avoid dangling modifiers.
Q:
"Chicago has the most modern, up-to-date transport system in the United States." Why is this statement less concise?
A) It lacks parallelism.
B) It contains redundant words.
C) It uses camouflaged verbs.
D) It has too many nouns.
E) It has a dangling modifier.
Q:
Which of the following sentences is the most concise?
A) Authorities are in agreement about public transport as the solution to the problem of traffic.
B) If the traffic situation is to be improved, widespread adoption of public transport is the best option.
C) At present, public transport is the best solution to the traffic problem.
D) At this point in time, public transport is emerging as the best solution to the problem of traffic.
E) Public transport is a good solution.
Q:
Use the word "can" instead of the phrase "you have the capability" to make your sentence more concise and avoid ________.
A) parallelism
B) a "you" statement
C) wordy phrases
D) using too many pronouns
E) hedging
Q:
Which of the following is true for writing concise sentences?
A) All relative pronouns should be eliminated from sentences to minimize confusion.
B) Using infinitives to replace phrases is grammatically incorrect.
C) Longer words usually make a sentence easier to read and understand.
D) Double modifiers are easy to understand and make a sentence more concise.
E) The subject and predicate of a sentence should be placed as close together as possible.
Q:
Identify the faulty construction in the following sentence: Our students receive encouragement to improve their performance.
A) hedging
B) parallelism
C) dangling modifier
D) camouflaged verb
E) intensification
Q:
Identify the faulty construction in the following sentence: Walking down the street, the trees were breath-taking.
A) dangling modifier
B) hedging
C) parallelism
D) camouflaged verb
E) too many nouns
Q:
Which of the following sentences uses unparallel construction?
A) She enjoys singing, dancing, and reading.
B) He needed to format the report, bind the document, and turn it in to his supervisor.
C) He opened the office, checked the mail, and was turning on the computers.
D) After completing the survey and finishing the exam, he went home.
E) At camp, the children played sports and learned crafts.
Q:
Which of the following is recommended for writing that is easier to read and understand?
A) camouflaged verbs
B) hedging
C) dangling modifiers
D) overly long sentences
E) parallelism
Q:
Malcolm has to pitch an idea for a new ad campaign to a demanding client. He needs to sound confident about his idea and needs to avoid stating a judgment as a fact. Which of the following should Malcolm avoid?
A) conciseness
B) hedging
C) illustration
D) parallelism
E) transitions
Q:
Which of the following sentences uses hedging?
A) The deadline is next Tuesday.
B) The driver was responsible for the accident.
C) The financial statement needs to have two sections.
D) The report seems to be incomplete.
E) Our policy does not cover that event.
Q:
As a reporter, Emily often files stories before all the facts are known. To avoid legal repercussions, Emily uses words and phrases like "alleged," "it is believed," and "apparent" to qualify statements. This is known as ________.
A) parallelism
B) a camouflaged verb
C) hedging
D) a dangling modifier
E) boosting
Q:
Descriptive headings ________.
A) give the reader some context and may point toward any conclusions or recommendations that is offered in the section
B) simply identify a topic without suggesting anything more
C) refer to spaces that are free of text or artwork
D) refer to the physical design of letters, numbers, and other text characters
E) are graphical elements that precede each item in a list