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Business Communication
Q:
Which among the following is the most low-context culture?
A) Chinese
B) Indian
C) German
D) Japanese
E) Arab
Q:
Which among the following is the most high-context culture?
A) American
B) English
C) German
D) Chinese
E) Irish
Q:
In high-context cultures, ________.
A) rules and expectations are spelt out through explicit statements
B) the primary role of communication is to exchange information
C) people rely less on cues to convey meaning
D) the conveyed meaning is encoded into the message itself
E) people rely more on circumstances surrounding the message to convey meaning
Q:
In low-context cultures, ________.
A) the primary role of communication is to exchange information
B) people rely less on the explicit content of the message
C) people rely more on the circumstances surrounding the message to convey meaning
D) people rely more on situational cues to convey meaning
E) the rules of everyday life are rarely stated explicitly
Q:
An activist group accuses a leading cell phone and netbook manufacturer of deceiving customers through its stealth marketing campaign. The group argues that stealth marketing is unethical. They claim that the company hired several actors and rewarded them for promoting products. The campaign involved visiting stores on weekends and during the peak season, using their products on commuter trains, bars, and coffee shops. Which of the following, if true, strengthens the argument?
A) Last year, thirty-five percent of Fortune 500 adopted Word of Mouth Marketing campaigns.
B) The company did not give their targets the opportunity to raise instinctive defenses against persuasive marketing messages.
C) Around seventy-five percent of cell phone consumers state that they heard of the product from friends.
D) The Advertising Standards Authority claims that leading companies are using stealth marketing to manipulate customer base.
E) The company offered 350,000 people a source of income through its stealth marketing campaign.
Q:
Which of the following is true about making ethical communication choices?
A) An ethical dilemma involves making a clearly unethical, and often illegal, choice.
B) An ethical lapse involves choosing among alternatives that are not clearly right or wrong.
C) In business scenarios, you cannot afford the luxury of considering the impact of your messages on the audience.
D) Deliberately omitting essential information is an ethical way of influencing the audience.
E) Decisions should achieve the greatest possible good while doing the least possible harm.
Q:
________ marketing involves attempting to promote products and services to customers who don't know they are being marketed to.
A) Stealth
B) Ambush
C) Affiliate
D) Viral
E) Loyalty
Q:
In order to boost sales for its tablets, Zip Communications paid several students to carry the gadgets to college and talk to their friends and classmates about the great features of the product. What is the best criticism of Zip's decision?
A) It selectively misquoted information.
B) It failed to protect customer information.
C) It engaged in stealth marketing.
E) It failed to respect others' privacy.
Answer: C
Q:
Which of the following constitutes ethical information?
A) a restaurant using photos of dishes that it does not serve on its website
B) a vendor including only essential information in promotional material mailed out to customers
C) a company paying customers to recommend its products to their friends
D) a manufacturer of cell phones asking its sales team to post favorable product reviews on social media
E) a hospitality chain deleting all negative comments from the company's blog
Q:
Which of the following is a disadvantage of the social communication model?
A) It can cause distractions and hit productivity.
B) It is static.
C) It is hierarchical.
D) The frequency of messages is relatively low.
E) It is unidirectional.
Q:
Business Communication 2.0 tends to be ________.
A) amorphous
B) hierarchical
C) unidirectional
D) structured
E) intrusive
Q:
Which of the following is a tendency of Business Communication 2.0?
A) permission
B) hierarchical
C) one to many
D) control
E) few channels
Q:
Which of the following is a tendency of Business Communication 2.0?
A) lecture
B) one to many
C) influence
D) control
E) static
Q:
Business Communication 1.0 tends to be ________.
A) reactive
B) conversational
C) amorphous
D) isolated
E) multidirectional
Q:
Business Communication 2.0 tends to be ________.
A) resistive
B) isolated
C) dynamic
D) structured
E) unidirectional
Q:
The most important element of audience-centered communication is ________.
A) etiquette
B) dialog
C) permission
D) discussion
E) high message frequency
Q:
Which of the following is a tendency of Business Communication 1.0?
A) reactive
B) information hoarding
C) permission
D) information sharing
E) high message frequency
Q:
The traditional nature of much business communication was primarily defined by a publishing or broadcasting mindset. Which of the following scenarios best reflects this mindset?
A) A company airs advertisements during the Super Bowl to raise its visibility.
B) A company publishes a blog to keep customers informed of the company's activities.
C) A company CEO uses Twitter to interact directly with individual employees.
D) A company opens a Facebook account to connect with a younger audience.
E) A company holds a townhall-style meeting to respond to employee concerns.
Q:
After a message is received, the receiver needs to extract the idea from the message, a step known as ________.
A) encoding
B) decoding
C) abstracting
D) indexing
E) cataloguing
Q:
In the basic communication model, when someone puts an idea into a message, he or she is ________.
A) encoding it
B) decoding it
C) broadcasting it
D) indexing it
E) cataloguing it
Q:
Which of the following is the first step in the basic eight-step communication model?
A) The sender transmits the message through a channel.
B) The sender produces the message in a medium.
C) The sender has an idea.
D) The sender writes the message.
E) The sender organizes the message.
Q:
Which of the following is true about communicating in today's business environment?
A) It is important to recognize that it is not possible to communicate ethically when the choices are not crystal clear.
B) Following accepted standards of grammar, spelling and other aspects of high-quality business writing are no longer relevant in today's technology-driven business environment.
C) Constructing compelling narrativestelling storiesis obsolete in today's fast-paced business environment.
D) Adapting your messages and communication styles to specific audiences is crucial to business communication today.
E) It is now an accepted fact that business communication skills are largely innate and cannot be learnt.
Q:
To be effective, business messages should ________.
A) generate a specific response from a specific audience
B) adopt an informal tone
C) use abstract words that lend themselves to interpretation
D) not make arguments or recommendations
E) never contain opinions
Q:
To be effective, business messages should ________.
A) use abstract words that lend themselves to interpretation
B) never contain opinions
C) present expansive and repetitive information
D) not make arguments or recommendations
E) give facts rather than vague impressions
Q:
Effective communication strengthens the connections between a company and all of its ________.
A) factions
B) cliques
C) stakeholders
D) captive audience
E) captive market
Q:
Which of the following is true about the importance of effective communication to your career and to the companies where you will work?
A) Communication is important for most jobs, except technical jobs such as engineering or finance.
B) The higher you rise in your organization, the more time you spend using the technical skills of your profession, and the less time you spend communicating.
C) Good communicators are generally much easier to find than good accountants, good engineers, or good attorneys.
D) Companies that communicate well significantly outperform those that communicate poorly.
E) Communication is important for most jobs, unless you are an entrepreneur.
Q:
Explain the concept of information overload. How can you guard against information overload when using communication technology?
Q:
What are the advantages and challenges of a diverse workforce?
Q:
Is the social communication model a more audience-centric approach to business communication than the basic communication model? Why or why not?
Q:
What makes business communication effective?
Q:
Companies use communication technologies such as social networking, microblogging, and user-generated content sites to foster a sense of community among customer, enthusiasts, and other groups.
Q:
Legal systems and ethical standards are universal.
Q:
Selective misquoting and stealth marketing are considered ethical.
Q:
Decoding refers to the process of expressing an idea into a message using words and images.
Q:
The ability to follow accepted standards of grammar, spelling, and other aspects of high-quality writing and speaking is a skill employers expect of you today.
Q:
When using communication technology, it is important to ________.
A) use blog feeds and Twitter follows to the maximum extent possible
B) reconnect with people on the phone or in person frequently
C) use technology to completely do away with face-to-face communication
D) pay equal attention to all the informationimmediately useful or notthat you receive
E) expand your social networks online to the maximum extent possible
Q:
In order to communicate effectively using technology, you should ________.
A) subscribe to as many blog feeds and Twitter follows as you can
B) become an expert in most technologies
C) use technology to completely do away with face-to-face communication
D) become familiar with the basic features and functions of the tools you use
E) expand your social networks online to the maximum extent possible
Q:
Assigning a wide range of generalizedand often inaccurateattributes to an individual on the basis of membership in a particular group, without considering the individual's unique characteristics is referred to as ________.
A) ethical lapse
B) cultural competency
C) profiling
D) cognitive dissonance
E) stereotyping
Q:
________ is the tendency to judge all other groups according to the standards, behaviors, and customs of one's own group.
A) Cultural context
B) Stereotyping
C) Ethnocentrism
D) Ethical lapse
E) Ethical dilemma
Q:
Which of the following is true about communication challenges presented by cultural context?
A) A person from a low-context culture is more likely to view a high-context person's work culture as being insensitive to group harmony.
B) A person from a high-context culture is more likely to consider personal pledges more important than contracts.
C) In a low-context culture, people are more likely to consider gestures and tone of voice when receiving a message.
D) In a high-context culture, the rules of everyday life are stated explicitly.
E) A person from a high-context culture is more likely to adhere strictly to the law.
Q:
In high-context cultures, ________.
A) people rely less on circumstances surrounding the message to convey meaning
B) the primary role of communication is to build relationships
C) people rely less on the explicit content of messages to convey meaning
D) the conveyed meaning is encoded into the message itself
E) people rely less on cues to convey meaning
Q:
In low-context cultures, ________.
A) people rely more on the circumstances surrounding the message to convey meaning
B) the primary role of communication is to build relationships
C) people rely more on the explicit content of the message to convey meaning
D) people rely more on cues to convey meaning
E) the rules of everyday life are rarely stated explicitly
Q:
Which of the following decision making scenarios presents an ethical dilemma?
A) A disgruntled employee of one of your competitors has offered to reveal details of his company's new strategy if you were to hire him. This competitor has in the past poached key executives from your company and engaged in industrial espionage in other ways.
B) You are manager of a large facility in a country where paying bribes to public officials is a way of life. Your company has a zero-tolerance policy toward bribing, but the officials are threatening to close down the factory, rendering several thousand workers jobless, if you don't comply.
C) It has been brought to your notice that the company competing with you for a major contract is trying to bribe and influence decision-makers in a bid to get the contract. Some of your executives feel that your company should also do the same because getting this contract will make a big difference to the company's future.
D) The last inspection at your plant revealed structural problems with some of the buildings that, if not fixed immediately, could compromise worker safety. However, your company is low on funds and taking on repair work will push the company into the red.
E) During a conversation with a friend, you come across information that will significantly impact the stock prices of a company's share in the near future. As Funds Manager at a bank, leveraging this information will allow you to improve the retirement savings of several senior citizens.
Q:
________ marketing involves attempting to promote products and services to customers who don't know they are being marketed to.
A) Stealth
B) Ambush
C) Affiliate
D) Viral
E) Loyalty
Q:
In order to generate interest about the company's publications, the Media Manager of Gordon Books started a personal blog where she posed as an avid reader and amateur literary critic and reviewed the company's books favorably. She also invited readers to buy the books, discuss them online, and send in their reviews. Which of the following is the best criticism of the manager's action?
A) She engaged in plagiarism.
B) She selectively misquoted information.
C) She failed to protect information entrusted to her.
D) She failed to ensure transparency.
E) She failed to respect the privacy of others.
Q:
A ________ is a form of legal protection for the expression of creative ideas.
A) patent
B) trademark
C) service mark
E) ghost mark
Answer: D
Q:
Business Communication 2.0 tends to be ________.
A) structured
B) hierarchical
C) unidirectional
D) reactive
E) intrusive
Q:
Which of the following is a tendency of Business Communication 2.0?
A) unidirectional
B) egalitarian
C) resistive
D) structured
E) information hoarding
Q:
Which of the following is a tendency of Business Communication 2.0?
A) resistive
B) information hoarding
C) planned
D) unidirectional
E) high message frequency
Q:
The ________ is interactive, conversational, and usually open to all who wish to participate; audience members are not passive recipients of messages but active participants in a conversation.
A) publishing mindset
B) basic eight-step communication model
C) social communication model
D) broadcasting mindset
E) Business Communication 1.0
Q:
Which of the following examples correctly illustrates the difference between what constitutes a communication medium and a communication channel?
A) A telephone is a medium, while a voice message is a channel.
B) A cell phone is a medium, while a text message is a channel.
C) A shipping company is a medium, while a printed report is a channel.
D) A podcast is a medium, while an intranet is a channel.
E) The Internet is a medium, while a Twitter tweet is a channel.
Q:
Which of the following is the last step in the basic eight-step communication model?
A) The sender transmits the message through a channel.
B) The audience receives the message.
C) The receiver decodes the message.
D) The receiver responds to the message
E) The receiver provides feedback.
Q:
Effective business messages ________.
A) convey abstract ideas
B) provide practical information
C) are usually voluminous
D) do not attempt to influence the reader
E) are usually informal
Q:
The final step, step back and reflect, asks you to determine which of the following is/are happy with your worklife balance.
a. you
b. your employer
c. both you and your employer
d. the community
Q:
______ to anger are concerns and frustrations you have about past, current, and future events or a general negativity toward yourself.
Q:
Professionals who exercise emotional intelligence are more ______ in that they know their own emotions and attempt to understand the emotions of others.
Q:
Productive employees who are committed to the organization and have a positive attitude will tend not to go the extra mile out of fear that the bully will ______ their best efforts.
Q:
Using people as ______ to draw attention to the victims or to reduce attention on the bully for a failure of the group; the scapegoats status seems to face more of a threat than the bullys status does.
Q:
Workplace ______ negatively influences job performance, causes an unhealthy work environment.
Q:
Workplace ______ results in the humiliation, devaluation, discrediting, degradation, loss of professional reputation, and, usually, the removal of the target from the organization.
Q:
______ is the accomplishment of role-related expectations that are negotiated and shared between an individual and his or her role-related partners in the work and family [life] domains.
Q:
______ is more than a means to receive compensation; it plays an important role in our lives, significantly impacting self-concept and well-being.
Q:
______ is about people who share something relationally, mentally, physically, psychologically, economically, or spiritually with one another.
Q:
The line or division between work and life is referred to as ______.
Q:
______ has the consequence of allowing people to take their worries about work home with them.
Q:
Anger is an abnormal human emotion and should be treated medically as soon as it occurs.
Q:
Sometime, Erik loses control of his emotions. At times, he experiences mild irritation but at other times, he experiences intense fury and rage. Overall, what Erik is experiencing is anger.
Q:
Anger is a primary emotion that occurs as a response to a situation or another emotion.
Q:
Learning to say no and learning to be proactive benefit everyone, regardless of personality type.
Q:
Since Type B individuals tend to be more laid-back and less focused on time and deadlines, they may have a tendency to ignore small problems until they become big problems.
Q:
Candace is a Type B personality. It is very likely that she is a reactive communicator.
Q:
Alfredo is a Type A personality. Alfredo needs to learn the art of saying yes.
Q:
The concept of emotional intelligence was initiated in the communication discipline.
Q:
People striving for worklife balance and professional excellence often consult popular books on the topic.
Q:
There is an assumption that if professionals have a boundary between work and personal life, then balance is the result.
Q:
Roger has insisted in his life that there be a division between his work and his personal life. It may be said that Roger has set a boundary.
Q:
The line or division between work and life is referred to as a balance.
Q:
For some time, Myras company has been experiencing loss of employees to other jobs and industries that are perceived as having healthier workplace cultures. Myras company is experiencing employee attrition.
Q:
Steves company has recently experienced loss of employees to other jobs and industries that are perceived as having healthier workplace cultures. Steves company is experiencing employee retention.
Q:
Amit has been the victim of a group of coworkers who dont like him because he is not the same as everyone else in the small company. Amit is a victim of workplace mobbing.