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Q:
In writing a persuasive message to readers who would prefer to know the point of the message right away, it is best to use the _____.
A. direct order
B. roundabout order
C. mixed construction
D. we-viewpoint
E. cluttered phrase
Q:
In response to a job advertisement, Greg, a graduate student, is preparing his rsum. He is working on the Education section of the rsum. Which of the following shows proper punctuation when he is presenting his degree on his rsum?
A. B S in Marketing
B. B S. in Marketing
C. B.S in Marketing
D. BS. in Marketing
E. BS in Marketing
Q:
It is best to organize persuasive messages using the _____ because you will be writing to potentially uncooperative readers.
A. mixed construction
B. unstructured order
C. indirect order
D. we-viewpoint
E. nonlinear order
Q:
The heart of a proposal is the discussion of the problem that the proposed product or service is intended to solve.
Q:
A. To use my education and experience to cleverly manage a group of adolescents
B. To use my four-year degree, education courses, and experience to teach adolescents in a classroom
C. To use my four-year degree, education courses, and experience to enlighten and edify the students
D. High school teaching position for a four-year college graduate with education courses and experience in the classroom who can improve classroom management techniques
E. High school teaching position requiring a four-year degree, certification, and experience
The best career objectives are targeted to a specific job at a specific company. If you talk about entry-level work, you won't sound ambitious; if you talk about where you hope to be in 5 or 10 years, you won't sound as though you're willing to do entry-level work. When you're applying for a job that is a natural outgrowth of your education and experience, you may omit this category and specify the job you want in your cover letter.
Q:
Which of the following is recommended when including a career objective on the rsum of a recent college graduate?
A. Career objective statements should be elaboratesix lines at most.
B. Career objective statements should be targeted to a specific job at a specific company.
C. Career objective statements should not sound exactly like the job descriptions an employer uses in a job listing.
D. Career objective statements should be clarified at the top of a rsum rather than in a cover letter.
E. Write the career objective statement by putting the job title or field under your name.
Q:
Unsolicited proposals should resemble a sales message.
Q:
Which of the following should always stand as separate categories, even if you have only one item under each head?
A. Honors and Awards
B. Activities and Interests
C. Name and Contact Information
D. Campus Activities and Community Service
E. Education and Experience
Q:
In the context of soliciting proposals, RFP stands for "request for proposals."
Q:
Which of the following is considered as an essential in a rsum?
A. Career Objective
B. Summary of Qualifications
C. Experience
D. Portfolio
E. Honors and Awards
Q:
A solicited proposal is written in response to an explicit invitation offered by a company, foundation, or government agency that has certain needs to meet or goals to fulfill.
Q:
Use a(n) _____ when you want to combine experience gained in paid jobs, course work, activities, and volunteer work.
A. chronological rsum
B. skills rsum
C. infographic rsum
D. social rsum
E. targeted rsum
Q:
A chronological rsum is more appropriate than a skills rsum when:
A. you have significant periods of unemployment throughout your career.
B. you want to combine experience from paid jobs, activities or volunteer work, and courses to show the extent of your experience in a particular field.
C. you have humble, unimpressive job titles, offices, or honors.
D. your education and experience are a logical preparation for the position for which you are applying.
E. your education and experience is not the usual route to the position for which you're applying.
Q:
By definition, a proposal is in written form.
Q:
Which of the following can make your rsum look busy?
A. Using enough spacing
B. Using vertical lists
C. Using many fonts
D. Using white space to group items
E. Using bulleted points
Q:
Statements urging the readers to take action are best avoided in sales messages as they tend to be harsh and serve no purpose.
Q:
Which of the following functions do verbs and gerunds generally serve in a rsum?
A. They save space and prevent grammatical errors.
B. They create a lack of parallelism in sentence structure.
C. They allow you to present information briefly than nouns do.
D. They create a more dynamic image of you than nouns do.
E. They are vital to catch the eye of the employer.
Q:
Over the years, sales writers have developed a formula that one must follow in writing sales messages.
Q:
The subject line of a sales message should typically contain sensational words.
Q:
Which of the following should be avoided in a rsum?
A. The word "I"
B. Gerunds
C. Verbs
D. Details in numbers
E. Phrases
Q:
A product sold to the ultimate user through emotional appeal can be sold to retailers through rational appeal.
Q:
While writing rsums, which of the following steps will help emphasize content?
A. Use a vertical list to add emphasis.
B. Put less important material in the end of a list.
C. Be elaborate about low-level jobs that show dependability.
D. De-emphasize material by setting it off with white space.
E. Emphasize material by setting it off in paragraphs without headings.
Q:
Angie has written the following description of her work as a receptionist in her rsum: "drafted letters, reorganized filing system, reordered office supplies, interviewed new clients, and answered phones." She considers the task of answering phones less important. In which of the following positions would the phrase "answered phones" best fit?
A. Keep it precisely where it is to emphasize it
B. Put first in the series to emphasize it
C. Put in the middle of the paragraph to de-emphasize it
D. Omit it to de-emphasize it
E. Put in the end to de-emphasize it
Q:
Every product has a single appeal that is used to target the product's audience.
Q:
Which is an appropriate length for a rsum of a recent college graduate?
A. 1-2 pages
B. 3-4 pages
C. 4-5 pages
D. Not more than 5 pages
E. Less than 1 page
Q:
Appeals to the sense of taste and smell are classified as logical appeals.
Q:
Which of the following is a way that employers typically use rsums?
A. Employers manually read each line of a rsum carefully and completely to ensure they get all of the facts about a candidate.
B. Employers are aware that a rsum is a very short document that does not necessarily represent a candidate's best work.
C. A single individual within an organization is typically the only one who sees a candidate's rsum and decides further course of action.
D. Employers use rsums to decide whom to interview.
E. Only rsums that match key words are further scanned electronically.
Q:
As sales writers have so many persuasive techniques at their disposal, spending time to gather information about the readers is unnecessary.
Q:
Sales messages are highly susceptible to the use of unethical tactics.
Q:
Which of the following best describes the term prezumes?
A. They are imitations of product pages complete with user reviews.
B. They are interactive rsums that showcase an applicant's personality.
C. They are informal rsums with an applicant's personal anecdotes and pictures.
D. They are traditional rsums with a conventional approach.
E. They are out-of-date blogs that focus on personal details.
Q:
Which of the following is one of the most popular tools for personal branding?
A. IMDB
B. Wikipedia
C. Gmail
D. Windows Messenger
E. Twitter
Q:
One of the most widely disseminated forms of business communication is the sales message.
Q:
A question form of opening should be avoided in persuasive requests.
Q:
Pedro attends a seminar on using the Internet for job hunting. During the session, Pedro learns about issues that can actually hurt his online branding. Which of the following can hurt his online branding?
A. A personal web page with a domain name
B. A Facebook profile with previous employment details
C. A personal blog that is out of date
D. A Twitter profile with a large number of followers
E. A conventional cover letter and rsum
Q:
One of the goals of the opening of a persuasive request is to gain attention.
Q:
A specialized use of the Internet for job searching is _____, which is a popular term that refers to marketing yourself.
A. market building
B. impression management
C. self-improvement
D. market imaging
E. personal branding
Q:
In the common-ground persuasion technique, you first present a problem that you and the readers share and then show how doing as you propose will solve the problem for all concerned.
Q:
Which of the following is true of networking?
A. Successful networks are used solely for finding jobs.
B. Good networkers work for a "one-way" reputation.
C. Good networkers look for ways to reciprocate.
D. Good networkers network just for themselves.
E. A "two-way" reputation harms further networking.
Q:
Requests that are likely to encounter resistance require a slow, deliberate approach.
Q:
Which of the following is true of online job fairs?
A. They are characterized by a wide geographic range.
B. They have a limited accessibility period.
C. They do not have the feature of applying on the spot.
D. They look like real postings but are not trustworthy.
E. They do not allow browsing through virtual booths.
Q:
Intrinsic benefits are more short-lived than extrinsic benefits.
Q:
_____ is a relatively new use of the Internet for job seekers that allows you to browse through virtual booths.
A. Matrix schemes
B. Dotcom sites
C. Phishing messages
D. Ponzi schemes
E. Online job fairs
Q:
The best organizational pattern for a persuasive message is to say what you want your readers to do right away and then use the rest of the message to support your point.
Q:
_____ often look like real postings with names and logos nearly identical to those of real employers.
A. Phishing advertisements
B. Softlifted messages
C. Virus alerts
D. Ponzi schemes
E. Pop-ups
Q:
List the eight topics that are commonly covered in proposals.
Q:
_____ are ploys from identity thieves seeking your personal information.
A. Viruses
B. Phishing ads
C. Trojans
D. Pop-ups
E. Ponzi schemes
Q:
What is the main difference between proposals and reports? Explain the approach to be taken when writing unsolicited proposals.
Q:
Which of the following is true of successful job searches?
A. They rely less on the Internet.
B. They build relationships through networking.
C. They avoid traditional rsums and cover letters as they are no longer relevant.
D. They accept that companies prefer entry-level recruiting to intern recruiting.
E. They use social media and focus your profiles and posts entirely on getting a job.
Q:
Explain how to drive for the sale at the end of a sales message.
Q:
According to Richard Bolles, which of the following is true of employers?
A. Employers look for employees in the exact opposite way from the way most people look for jobs.
B. Employers rely on a simple rsum to understand what kind of a worker a person will be.
C. Employers do not bother going through job portfolios for proof of expertise.
D. Employers do not prefer hiring people from within the organization.
E. Online networks are considered less reliable by employers to seek prospective employees.
Q:
How can you get readers to open your sales letter? Your email sales message?
Q:
A(n) _____ is the first step in producing a good rsum.
A. good aptitude
B. self-assessment
C. ability to network
D. internship experience
E. phishing message
Q:
Explain the main types of appeals of sales messages. Give an example for each type of appeal.
Q:
According to career advice expert Richard Bolles, which of the following is true of people who fail when they don't find a job they like?
A. They have poor aptitude skills.
B. They document their own experiences.
C. They are extremely cautious about failures.
D. They lack information about themselves.
E. They lack enthusiasm to work.
Q:
Why are sales messages considered a controversial area of business communication? How has the widespread use of emails added to the controversy?
Q:
Marcia, a sales executive, does not like her current job, as it offers a very limited scope for growth. She is looking for a new job in the same field. Which of the following would be the most professional way for Marcia to look for a new job?
A. She should use the time outside of work hours for her job search.
B. She should ensure that she lets her manager knows in advance about her looking for a new job.
C. She should make sure that she does not spend time on her job hunt during lunch hours.
D. She should not use the reference of her current employer, because she does not like it here.
E. She can let her current employer suffer, as she is going to find a new job anyway.
Q:
Making the request clearly and positively
Q:
Rita has one full year to go before she graduates and begins interviewing. Which of the following steps should Rita take toward her formal preparation for job hunting?
A. Select course projects and paper topics that will help her prepare for a job.
B. Attend job seminars and job fairs.
C. Join extracurricular organizations on campus and in the community.
D. Get a co-op job or internship in her field of interest.
E. Check out the services of your college placement and advising offices without enrolling.
Q:
List the steps involved in creating a persuasive request. Also, define the common-ground persuasion technique.
Q:
Esmeralda is an enthusiastic student who is keen on enrolling for extracurricular organizations which operate within her university campus. She intends to begin informal preparation for a job that will give her experience. Given this scenario, Esmeralda should begin informal preparation for job hunting:
A. a full year before she begins interviewing.
B. the year she begins interviewing.
C. right before she gets the degree.
D. once she has selected a major.
E. as soon as she arrives on campus.
Q:
What is scenario painting? Compose a message for a product or service of your choice by using this technique.
Q:
It is unethical to omit a low GPA on your rsum.
Q:
Differentiate tangible rewards from intangible rewards and intrinsic benefits from extrinsic benefits.
Q:
Many careers sites recommend that you post your rsum on as many websites as possible to get maximum exposure to different employers.
Q:
Why is information generally organized in an indirect order for persuasive messages? When is it appropriate to organize information in a direct order?
Q:
If you are sending your rsum in the text of an e-mail, start all lines at the right margin.
Q:
When _____ a proposal, one should consider urging or suggesting the desired action.
A. presenting cost of
B. describing the plan of
C. providing evidence of ability to deliver
D. developing the conclusion of
E. stating the benefits of
Q:
In case you were laid off from your previous job, you need to point out the layoff in your application materials.
Q:
Presenting information on matters such as the qualifications of personnel, success in similar cases, the adequacy of equipment and facilities, operating procedures, and environmental consciousness is necessary to _____.
A. make the proposal the required length
B. establish an organization's ability to perform
C. present a clear cost analysis for the proposal
D. detail the benefits of a proposal for a given scenario
E. create a clear description of the proposal's intention
Q:
Employment counselors advise that you not leave a gap on your rsum.
Q:
Consider the following statement which is a part of a proposal: "By accepting the proposal, you will not only have saved $3000 off the standard price but will also have taken the first step toward a more efficient, productive organization." This statement primarily focuses on the _____.
A. background of the proposal
B. features of the product
C. description of the plan of the proposal
D. terms and conditions related to the proposal
E. benefits of the proposal
Q:
Use present tense verbs in your rsum when describing all the jobs and positions you have held earlier.
Q:
You should not include study abroad experience on a rsum if you did not earn college credit for it.
Q:
For proposals, there is always a need for the description of what the writer proposes to do. This description is _____.
A. most effective when put at the end of the proposal
B. irrelevant in situations where an RFP has been issued
C. the primary content of any proposal
D. most effective when it avoids the you-viewpoint
E. irrelevant in sales proposals
Q:
An important job at the beginning of any unsolicited proposal is to _____.
A. give background information
B. state the dire consequences of ignoring the proposal
C. gain attention
D. present the writer's credentials
E. request acceptance
Q:
A chronological rsum emphasizes degrees, job titles, and dates.
Q:
Which of the following applies not only to proposals but also to all other types of messages?
A. There is a set pattern that must be followed.
B. The content must be adapted to the reader of the message.
C. The you-viewpoint should be avoided.
D. Initialisms, abbreviations, and contractions are forbidden.
E. Formal language is required.
Q:
Using gerunds, or "ing" verbs, is preferable to using nouns in a job description on a rsum, because they create a more dynamic image of the applicant.
Q:
The primary means by which organizations solicit proposals is the RFP. RFP stands for _____.
A. requested financial proposition
B. regulations for proposals
C. request for proposals
D. request for price
E. rules for proposals
Q:
Job duties get more emphasis in a list than in a paragraph.