Accounting
Anthropology
Archaeology
Art History
Banking
Biology & Life Science
Business
Business Communication
Business Development
Business Ethics
Business Law
Chemistry
Communication
Computer Science
Counseling
Criminal Law
Curriculum & Instruction
Design
Earth Science
Economic
Education
Engineering
Finance
History & Theory
Humanities
Human Resource
International Business
Investments & Securities
Journalism
Law
Management
Marketing
Medicine
Medicine & Health Science
Nursing
Philosophy
Physic
Psychology
Real Estate
Science
Social Science
Sociology
Special Education
Speech
Visual Arts
Business Communication
Q:
Which of the following statements is true of solicited and unsolicited proposals?
A. Solicited proposals should be objective, not persuasive.
B. Unsolicited proposals should be objective, not persuasive.
C. Unsolicited proposals use the direct method of organizing content.
D. Solicited proposals use the indirect method of organizing content.
E. Unsolicited proposals are written and submitted without any invitation.
Q:
You should use a separate piece of paper for a two-page rsum, rather than printing on the back of a single page.
Q:
Which of the following is an example of an external proposal?
A. An employee's email persuading his superiors to choose his team over an external agency for a particular project
B. An email from the head of one company to another proposing to share resources on similar projects
C. An email from an employee to his manager stressing the need for additional team members for a project
D. An email from the HR manager of technology firm to their finance department containing the pay structure of new employees
E. A memo from an employee to her manager requesting for Six Sigma training
Q:
Rsums should not be more than one page long, because readers find them too long to skim.
Q:
Which of the following is an example of an external proposal?
A. An email from an employee to the CEO about creating an employee volunteer program
B. A presentation by the founder of an organization to local business leaders about ways to attract international talent to the city
C. An email from an employee to his manager stressing the need for additional team members for a project
D. An email from the HR manager of a technology firm to their finance department containing the pay structure of new employees
E. A memo from an employee to her manager requesting Six Sigma training
Q:
LinkedIn is a site that allows you to include useful information beyond your rsum.
Q:
Which of the following is an example of an internal proposal?
A. An employee's email persuading her superior to replace her desktop with a laptop
B. A vendor's email proposing to handle the distribution of a company's products
C. An email from the head of one company to another proposing to share resources on similar projects
D. An email from a department manager to an auditing firm scheduling an internal audit for her department
E. An email from the founder of an organization to the general public denying a charge of fraud
Q:
The secret to successful networking is reciprocity, a two-way relationship.
Q:
Which of the following is an example of an internal proposal?
A. An employee's email persuading his superiors to choose his team over an external agency for a particular project
B. A vendor's email proposing an internal-communication platform for a company
C. An email from the head of one company to another proposing to share resources on similar projects
D. An email from a department manager to an auditing firm scheduling an internal audit for her department
E. An email from the founder of an organization to the general public denying a charge of fraud
Q:
It is wise to avoid using the Internet in the job search process.
Q:
Which of the following is true about proposals?
A. They should describe the product or service and let the readers decide how it will benefit them.
B. Proposals can be in oral form.
C. A solicited proposal is one that you submit without an official invitation to do so.
D. They have the same basic goal as reports: to inform or solve problems.
E. They are not similar to sales messages.
Q:
Personality and aptitude tests can find all of your strengths and tell you exactly what job best suits you.
Q:
Which of the following qualifies as a proposal?
A. A company's written defense of an environmental problem
B. A company's written list of tasks for an upcoming project
C. An analysis of the potential market for a product
D. A professor's request for funding for a research project
E. An urban planner's report on the current conditions of the city's sewage system
Q:
An active job search is bound to take significant blocks of time and, therefore, requires adequate planning.
Q:
Which of the following best illustrates a proposal?
A. A company's written defense for the use of hazardous material
B. An email to the employees in a company detailing the changes in company policy
C. A routine letter to a supplier acknowledging the receipt of raw materials
D. A report containing an employee's quarterly performance review
E. A supplier's presentation to encourage a company to do business with him
Q:
Formal preparation for job hunting should begin as soon as you start at university.
Q:
Proposals differ from reports in that proposals _____.
A. use the we-viewpoint
B. use prefatory material
C. present information in a useful form
D. are intentionally persuasive
E. use the direct approach
Q:
Documenting your experiences as you have them will lead to an information overload when you are on the lookout for a job.
Q:
Which of the following is true about the use of postscripts in sales messages?
A. It is illegal to add postscripts in sales messages.
B. The use of postscripts in sales messages de-emphasizes its major appeal.
C. A sales message can use a postscript as a part of its design.
D. They are no longer effective.
E. Postscripts should be avoided in sales messages as they divert attention from other enclosures in the message.
Q:
As soon as you arrive on campus, it is considered useful to begin an informal preparation toward job search by checking out the college placement services.
Q:
Which of the following is a characteristic of a strong sales message?
A. A vague subject line open to multiple interpretations
B. A heavy use of sensational words
C. Absence of visual elements
D. Seeing the proposed product or service through the reader's point of view
E. Emphasis on the we-viewpoint
Q:
Explain how smaller businesses use technology to increase their sales.
Q:
Phrases such as "Do it now" and "Act today" should be used to urge immediate action because _____.
A. readers prefer the commanding tone of such words
B. they emphasize the we-viewpoint
C. readers expect these words in all sales messages
D. a persuaded reader may otherwise tend to put off a purchase
E. they help readers understand how to make a purchase
Q:
What should the action close of a fund-raising message include?
Q:
The drive for action in the close of a sales message _____.
A. should take the reader through the steps of what he or she must do
B. should only hint at the desired action
C. should never be followed by a postscript
D. must not use hard-sell tactics by urging immediacy
E. is unnecessary if the rest of the message is well written
Q:
What is the importance of writing style in direct mails and what are some points to remember while preparing such mails?
Q:
The main purpose of enclosures, attachments, or links that accompany the main sales message is to _____.
A. summarize all the information stated in the main message
B. provide helpful information that does not fit into the main message
C. function as the main source of persuading a customer
D. duplicate and reiterate all the contents of the main letter
E. enable a reader to reply to the main sales letter
Q:
Jean works for Help Aid Foundation and needs to raise funds to rehabilitate women in Ghana. She makes an appointment with a multinational company that has shown interest in contributing toward the cause. For her presentation, she is now brainstorming ideas for openers. With the help of examples, provide four possible openers that Jean can use in her presentation.
Q:
Explain how to organize a persuasive direct request.
Q:
Which of the following sentences is most positively worded?
A. Jell yogurt has nine grams of fat per serving.
B. Jell yogurt is ninety five percent fat free.
C. Jell yogurt does not contain more than nine grams of fat per serving.
D. Jell yogurt is not fully fat free.
E. Jell yogurt contains five percent fat.
Q:
Which of the following sentences best illustrates effective sales writing?
A. We've introduced two new flavors for the season: Juicerz Lime and Juicerz Litchi.
B. Juicerz, is now available in lime and litchi flavor.
C. Lime and litchi are the two new Juicerz flavors to watch out for this season.
D. You can now enjoy the refreshing taste of Juicerz in two new flavorslime and litchi.
E. Our ever-loyal customer base has grown larger after the introduction of Juicerz Lime and Juicerz Litchi.
Q:
Explain why threats do not work.
Q:
Which of the following, despite being incorrect and inappropriate in other forms of business writings, is commonly used in sales writing?
A. Conversational style of writing
B. You-viewpoint
C. Visual emphasis devices
D. Active voice
E. Sentence fragments
Q:
With the help of an example, explain when a direct request pattern should be used in a message.
Q:
If you select a rational appeal as your central theme, you should _____.
A. describe your product based on what it can do for your reader
B. describe your product based on how it appeals to the senses
C. use pathos to attract consumers
D. avoid using logos to attract consumers
E. avoid specific details
Q:
What kind of persuasion is best for an organization and its culture?
Q:
A sales description based on factual material will most likely _____.
A. have an emotional appeal
B. avoid using the logical appeal
C. have a rational appeal
D. use pathos to attract consumers
E. avoid using logos to attract consumers
Q:
Explain how you can build credibility through the use of appropriate language and strategy.
Q:
Selena works for a Non-Governmental Organization and needs to write to a multinational company requesting donations. Explain how she can fulfill the secondary purposes of her message while writing to the company.
Q:
Of the following, the most appropriate attention-gaining opening for a sales message is _____.
A. a brief description of the company's history
B. a statement that introduces a need that the product will satisfy
C. a description of the company's products or services
D. a statement that brings credit to the company
E. any kind of surprising statement
Q:
The main place for getting attention in email messages is the _____.
A. first line of the concluding paragraph
B. subject line
C. body of the message
D. end of the opening paragraph
E. final sentence of the message
Q:
Which of the following is true of websites for charities?
A. They allow charities to expand their logical proof.
B. Colorful visuals are not suitable for charity websites.
C. They remove the emotional factor involved in charity.
D. Well-known charities heavily rely on websites alone.
E. They are extremely effective as independent publicity means.
Q:
Which of the following is an important step in planning a direct mail or an email sales message?
A. Formatting the message for readability
B. Developing the main appeal
C. Gaining attention
D. Determining the makeup of the mailing
E. Holding attention in the opening
Q:
Which of the following best describes persona in a message?
A. It refers to the character who allegedly writes the letter to make a message interesting.
B. It refers to the description of a product or service with vivid sensory details.
C. It refers to the strategy of making an audience imagine enjoying the benefits of a product.
D. It refers to the use of wordiness to make a document appealing to an audience.
E. It refers to the use of a story to help an audience connect emotionally to a message.
Q:
Which of the following best illustrates an advertisement based on emotional appeal?
A. An advertisement primarily stressing how a product can increase a person's sex appeal
B. An advertisement emphasizing a product's lifetime guarantee
C. An advertisement primarily stressing the limited-time low selling price of a product
D. An advertisement comparing a product's enhanced features to those of the competitor's product
E. An advertisement listing three practical uses of the product
Q:
How should emotional appeal be used in fund-raising messages?
A. Using a mild appeal to convince people and avoid offending them
B. Creating emotional appeal by a generic group instead of specifics
C. Using sensory details to help people connect to a cause
D. Using a long-winded style because it evokes interest in a reader
E. Using lots of words, which is crucial in making a document appealing
Q:
Messages for goods and services that do not perform any discernible function will most likely _____.
A. have an emotional appeal
B. have a logical appeal
C. have a rational appeal
D. avoid using pathos to attract consumers
E. use logos to attract consumers
Q:
Francisca works for Global Aid, a non-profit organization. She is composing a letter to raise funds from their supporters for a campaign on climate change. In the body of the message, she writes, "According to the Stanley Climate Reports, climate change will leave a billion people homeless by 2012." Which of the following does this statement in the body of the message prove?
A. The problem of climate change can be solved.
B. The problem of climate change deserves attention.
C. Global Aid organization can resolve the issue.
D. Global Aid will use funds wisely for the campaign.
E. Global Aid is in critical need of funds.
Q:
Which of the following is true about emotional appeals?
A. Emotional appeals are best suited for selling useful products.
B. Emotional appeals should be avoided when selling to male readers.
C. Emotional appeals typically engage our senses.
D. It is best to avoid using emotional appeal when advertising products that do not perform any discernible practical function.
E. Emotional appeals are mainly based on logic.
Q:
Charities following good etiquette while appealing to donors are more likely to:
A. give up on donors who may only be interested in contributing later.
B. compare them to other investors.
C. beg or have continual "emergency" requests.
D. send donors as much information as possible.
E. connect in a meaningful way by following up with investors.
Q:
_____ appeals predominate in messages for goods and services that do not perform any discernible rational function.
A. Emotional
B. Logical
C. Practical
D. Ethical
E. Feature-based
Q:
Which of the following best describes a P.S. (postscript) in a direct mail letter or an e-mail?
A. It helps start off a message.
B. It states consequences of ignoring a message.
C. It is the heading of a message.
D. It comprises of a quotation or a question.
E. It restates points made in a message.
Q:
The first step in writing a sales message is to _____.
A. choose the appropriate medium of transmission
B. determine the makeup of the mailing
C. choose the most persuasive channel for the message
D. determine the central appeal for the message
E. make a careful study of the product or service
Q:
In a fund-raising message, the action close of the message must:
A. lay emphasis on negativism to ensure the issue is taken seriously.
B. make the action sound easy for the audience to perform.
C. ensure the audience is given time to act and not unnecessarily pressurize them.
D. constantly remind the audience to donate money.
E. end with a selfish request for money.
Q:
Which of the following applies to all persuasive messages?
A. They are all received negatively.
B. They are all biased.
C. They are all ethically dubious.
D. They are all permission based.
E. They are all received positively.
Q:
Which of the following components of a message provides the logical and emotional links that move an audience from a first flicker of interest to the action that is wanted?
A. Appendix
B. Recommendation
C. Introduction
D. Background
E. Body
Q:
"Anything the mind can conceive and believe, it can achieve." - Napoleon Hill
What kind of an opener to a message is this?
A. Startling statement
B. Anecdote
C. Narration
D. Quotation
E. Question
Q:
A form of email sales message that is gaining respectability and acceptance is called _____ because it requires customers to sign up for email promotions on a company's website.
A. spam
B. instant messaging
C. broadcast email
D. selective spam
E. permission-based email
Q:
A good _____ gives a communicator 30 to 60 seconds to motivate an audience to read the rest of the message.
A. conclusion
B. recommendation
C. opener
D. reference
E. background
Q:
Knowledge of sales message techniques helps in writing business messages because _____.
A. most jobs in business are sales related
B. sales messages restrict the use of ethically dubious persuasive tactics
C. most business messages directly or indirectly involve selling something
D. most sales messages are regarded as spam by readers
E. most persuasive messages used by businesses are unbiased
Q:
Which of the following is a form of direct marketing?
A. Television
B. Telemarketing
C. Radio
D. Newspaper
E. Billboard
Q:
The first step in creating a persuasive request is _____.
A. stating the request
B. developing appealing details
C. determining a strategy
D. creating a positive ethos
E. planning the layout and any visual elements
Q:
Which of the following points should be kept in mind while writing performance appraisals?
A. They should be ambiguous to avoid offending employees.
B. They should be infrequent which prevents wasting project time.
C. They should use stock phrases during criticisms.
D. They should document areas for improvement by using labels.
E. They should protect the organization and motivate the employee.
Q:
The persuasive appeals identified by Aristotle that are based on emotions are referred to as _____.
A. ethos
B. grandiose
C. logos
D. hamartia
E. pathos
Q:
Which of the following guidelines should be followed to create the right tone in a persuasive message?
A. Provide a reason for a request which makes the tone better.
B. Avoid using subjunctive verbs while writing to people senior in position.
C. Use passive verbs to create a friendly, informal tone.
D. Avoid being polite when writing to co-workers and external people.
E. Avoid using explicit disclaimers in order to show respect to superiors.
Q:
Which of the following is true about the scenario painting technique used in advertisements?
A. It focuses on the we-viewpoint rather than the you-viewpoint.
B. It uses the common-ground persuasion technique.
C. It restricts the use of emotional appeals.
D. It puts the reader in a simulated context that brings out a product's appeal.
E. It is an outdated technique and is no longer used by advertisers.
Q:
Consider the following statement: "Our latest cell phone model comes preloaded with the latest version of the operating software in addition to all the functionality of high-end cell phones in the current market." This statement primarily focuses on _____.
A. scenario painting
B. the common-ground persuasion technique
C. character-based appeals
D. reader benefits
E. product features
Q:
Which of the following is an example of psychological description?
A. "Imagine relaxing on your recliner and the aroma of Ramirez Dark Roast coffee rising from your cup."
B. "Buy our Ramirez Dark Roast coffee today to enjoy a 30% Christmas discount."
C. "A cup of Ramirez Dark Roast coffee is all you need to get you through the day."
D. "Get one free packet of Ramirez Dark Roast coffee when you buy two 200 gram packets."
E. "Our Ramirez Dark Roast coffee is carefully handpicked from our coffee plantations in Sao Paulo, Brazil."
Q:
An orphanage recently held a campaign under the banner "Give today, help our tomorrow". The campaign was organized through posters and social media. Each day a page was dedicated to one of the children and spoke of the life of the child and that child's hobbies, likes, and dislikes. The page concluded with a plea to the audience to help sustain the child's needs. Which of the following did the organization use in their message?
A. Psychological reactance
B. Emotional appeal
C. Appeal to popularity
D. Appeal to authority
E. Fear appeal
Q:
Consider the following advertisement for mobile phones aimed at senior citizens. "Are you tired of straining your eyes by peering into your tiny cell phone screen? Do you wish you had a phone that does what a phone is supposed to do, without all the phony jazz? We have the product just for you! With its 5-inch display designed to enhance visibility and large number pads, making calls will no longer be a pain. With dedicated one touch buttons that you can define, do more for much less! Contact us for more details; you will not regret this purchase!" This advertisement primarily focuses on _____.
A. abstract claims
B. emotional rewards
C. the common-ground persuasion technique
D. reader benefits
E. character-based appeals
Q:
What strategies should one consider when faced with the situation of making a negative announcement?
Q:
Which of the following best helps build emotional appeal?
A. Statistics
B. Graphs
C. Numbers
D. Stories
E. Tables
Q:
Sandra needs to send out the annual campaign report to the board of directors. She needs to collect various project reports from the campaign managers and consolidate them before sending them out. In order to do this, she should receive all the reports by June 1. Which of the following should she say in her communication to the managers which will help get them to act promptly?
A. "Please send in the campaign reports as soon as possible."
B. "Is it possible for you to send me the campaign reports?"
C. "Please send the campaign reports immediately."
D. "Please send the campaign reports by May 28."
E. "Please send the reports by June 1."
Q:
When writing adjustment refusals, how should one refuse positively and close courteously?
Q:
Melissa works as an assistant editor at a publishing house in Manhattan. Since she resides 15 miles away from her workplace, she spends a lot of time travelling. As a result, she barely finds time to spend with her children. She intends to talk to her manager to ask him if she could work from home for a few days a week. Which of the following would be a good common ground for Melissa to propose?
A. Making time for family
B. Strengthening personal relationships
C. Preventing travel woes
D. Increasing productivity
E. Finding time for household work
Q:
Describe how a strategy is developed when writing adjustment refusals.
Q:
Fernando is concerned about an intersection near his house that has been the cause of a few minor accidents in the neighborhood. Cars tend to speed at the turn and collide with vehicles approaching from the other direction. Fernando decides to request the Traffic Committee Board of his neighborhood place a stop sign at the intersection, but he is aware that they are generally not very receptive to inputs from the residents. Which of the following subject lines is most likely to ensure that his audience listens to his arguments?
A. "The dangers of intersection number 12 are being overlooked by the committee"
B. "Reasons why intersection number 12 is dangerous and requires immediate action"
C. "Arguments on the importance of a stop sign at intersection number 12"
D. "Proposal to place a stop sign at intersection number 12"
E. "Urgent requirement of a stop sign in our neighborhood"
Q:
How should one begin an indirect claim message?
Q:
Which of the following should be used in subject lines for problem-solving messages?
A. Placing the request for action in the subject line
B. Using a negative subject line to emphasize the problem
C. Using a benefit which is likely to help the audience
D. Avoid using a common ground in the subject line
E. Avoid using a neutral subject line
Q:
How do you choose the right tone in indirect claims?