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Q:
Which of the following is true regarding the amount of time novice business writers should ideally spend on each stage of the writing process?
A. They should spend an equal amount of time on each of the three stages.
B. They should spend an equal amount of time on drafting and planning and skip revising.
C. They should spend most of their time on drafting and revising and skip planning.
D. They should spend most of their time on planning and less time on drafting and revising.
E. They should spend most of their time on revising and less time on planning and drafting.
Q:
A way to ensure that a reader stays long enough on a home page is to:
A. avoid letting the reader know about the organization sponsoring the page.
B. make completion of tasks difficult which challenges a reader and increases interest.
C. prevent showing an overview of a page because it makes a reader skim through it.
D. make it clear what readers will get if they click on a certain link.
E. provide navigation bars vertically at the center of a screen.
Q:
Which of the following is true about the different stages involved in the writing process?
A. Business writers should think of the three stages as strictly chronological or separate.
B. The stages involved in the writing process are not recursive.
C. Novice business writers should spend roughly a third of their writing time in each of the three stages.
D. The revising stage of the writing process becomes redundant when a message is well drafted.
E. Skipping the planning stage saves time and makes the writing process more efficient.
Q:
According to usability consultant, Jakob Nielsen, what does an F-shaped pattern indicate when viewing web pages?
A. The center of a page must contain the most important information.
B. The bottom left half of a page is where a reader starts reading.
C. The center of a page is where an audience starts reading a document.
D. The top of a page must contain the most important information.
E. The left side of a page is always skipped by a reader.
Q:
Which of the following is true about the process of writing?
A. The stages involved in the writing process are strictly chronological.
B. Preparing to write and improving what you have written are not as critical to success as the drafting stage.
C. Writers should spend most of their time on drafting and little time on the other two stages, planning and revising.
D. The stages involved in the process of writing are independent of one another.
E. The three stages involved in the process of writing are recursive and interrelated.
Q:
Benito is designing an infographic on childhood obesity. He carried out extensive research on the topic and gathered a lot of information by broadening the search to health care for children. He placed all the information he gathered into his infographic. He chose a cohesive color scheme, avoided underlining and italicizing, and repeated the design elements. Benito also used only two fonts for the text in his infographic. In spite of all his effort, his infographic was not popular among the audience. Which of the following is most likely the reason for the failure of his design?
A. Use of only two fonts
B. Lack of underlined text
C. Use of a cohesive color scheme
D. Repetition of the design elements
E. Incorporation of too much information
Q:
Which of the following is true of written communication?
A. The punctuation used in written communication is characteristic of the object or concept that it represents.
B. The alphabets used in written communication are characteristic of the object or concept that they represent.
C. Representing something in words is relatively easier than representing it with a photograph.
D. In written communication, writers cannot rely on their tone of voice to make up for ambiguous wording.
E. Writing is, in every way, less difficult to do well than other kinds of communication.
Q:
Tiana recently prepared a brochure for an AIDS campaign. However, when the brochure was distributed among the public, she received a general feedback that it was not user-friendly. Which of the following would most likely have been the reason for the public's response?
A. Using Arial and Calibri fonts since they are popular
B. Repeating design elements across all panels
C. Using proportional fonts for the text in the brochure
D. Creating contrast between text and visuals
E. Underlining to make the text easier to read
Q:
According to the inverted pyramid style of organizing Web pages, historical or background information concerning the point at hand should be presented first.
Q:
Which of the following guidelines should be used while designing a brochure?
A. Trying not to repeat any design elements since this can make a piece boring
B. Avoiding placing a central selling point on a cover as it reduces a reader's curiosity
C. Using the same font style and size for headings and other text for consistency
D. Using enough white space with short paragraphs and extra white space between them
E. Using me-attitude instead of you-attitude to demonstrate confidence in one's brochure
Q:
On the job, companies often monitor employees' computer activity to detect inappropriate or unethical behavior or disclosure of proprietary information.
Q:
Judith recently designed a brochure on "Conservation of Water" for students at the University of Michigan. The brochure received a good response from all members of the audience and the community. Which of the following design principles did Judith most likely use?
A. Identifying several selling points instead of one central selling point
B. Avoiding placing main selling point on cover since it makes an audience biased
C. Using fixed fonts instead of proportional fonts to place more information
D. Using italics to highlight the text and make it easier to read and browse
E. Creating contrast between a larger font for headings and a smaller one for text
Q:
Employers are just as likely to reject a candidate as they are to hire a candidate based on what is on someone's social networking site.
Q:
While creating a brochure, the designer should:
A. use fixed fonts.
B. use only one font.
C. minimize white space.
D. repeat design elements.
E. underline many words.
Q:
It is best to avoid the use of abbreviations when composing text messages.
Q:
Which of the following statements is true of creating a brochure?
A. Positive emphasis should be used throughout the brochure, and you-attitude should be avoided.
B. Thumbnail sketches should be used to test the layout before inserting the text and visuals.
C. The rhetorical situation should be analyzed only after drafting the text of a brochure.
D. The visuals for the brochure should be selected before drafting the text.
E. The central selling point should be placed on the last page of the brochure.
Q:
Businesses use text messaging primarily for data reporting purposes.
Q:
Joshua works at a PR firm called Formula Consultancies. His manager asks him to design a brochure for a new project. While designing the brochure, Joshua tries to identify a central selling point. He also tries to figure out any objections that the audience may have, while his manager helps him to brainstorm ways to deal with these objections in the brochure. Which of the following stages of designing a brochure is Joshua currently involved in?
A. Analyzing the rhetorical situation
B. Selecting appropriate visuals
C. Creating the design
D. Drafting the text
E. Printing
Q:
You should avoid the use of informal language in business email messages, especially when writing to people you know only on a business basis.
Q:
Which of the following is a guideline that should be followed while using colors and decorative devices?
A. Using colors to highlight minor points or information in the body of a text
B. Using as many highlighting devices as possible to make the document look appealing
C. Analyzing an audience before making color choices because meanings of colors may vary
D. Avoiding the usage of color to highlight points because it deemphasizes remaining information
E. Using a lot of decorative devices to make a document attractive to the audience
Q:
Using initialisms, such as "BTW" and "ASAP," is acceptable in casual business emails.
Q:
Which of the following may be used as a decorative device in a document?
A. A numbered sequence
B. Arrows
C. Bullet points
D. White space
E. Tables
Q:
The "Bcc" field in an email message stands for "backup confidential copy."
Q:
Aniyah has designed a brochure and is not happy with the alignment of the graphics and the text. She feels that the headings, graphics, and the text are not unified. Which of the following is the best way to align them?
A. Using a grid
B. Using proportional font
C. Using ragged right margins
D. Placing the graphics in a Z pattern
E. Placing the graphics at the top left-hand corner
Q:
The high-costs associated with using email are the reason why most businesses do not use it for communicating with their internal audiences.
Q:
Rachel is writing a report on "Impacts of Deforestation in the Amazon." Among the many impacts, she wants to emphasize global warming as the most critical one. She wants to place this information in the most important part of the page. In which quadrant of her report should Rachel place this information?
A. Top right
B. Centre
C. Lower center
D. Top left
E. Lower left
Q:
Memorandums tend to use casual or informal language.
Q:
Ragged right margins should be used when a writer:
A. wants to use as few pages as possible.
B. uses very short line lengths.
C. uses a proportional font.
D. cannot use a fixed font.
E. wants a formal look.
Q:
The memos' function of communicating within a business has been largely replaced by email.
Q:
Full justification should be used when:
A. one cannot use proportional typefaces.
B. one wants to use as few pages as possible.
C. one wants to establish an informal look.
D. one uses very short line lengths.
E. one wants to have lines ending in different places.
Q:
Memos are primarily used for corresponding with people outside an organization.
Q:
Which of the following instructions should be followed while designing a document?
A. Twelve-point type should be used for letters, memos, emails, and reports.
B. Italics should be used for headings rather than bold, since it is easier to read.
C. Bold should be used only if more than one method is needed to emphasize text.
D. In complex documents, headings and subheadings should be of the same font size.
E. If content does not fit in the available space, use tiny type to insert it.
Q:
Proofreading for mechanical and grammatical elements is the final step in the revision process.
Q:
Trying to make your first draft a perfect draft can make you forget important information and slow down the writing process.
Q:
Which of the following statements is true of sans serif fonts?
A. They are all fixed fonts.
B. They are easier to read on paper.
C. They are considered old fashioned.
D. They are good for titles and tables.
E. They have little extensions from the main strokes.
Q:
Cheryl recently finished writing an assignment for an end-of-year project. Which of the following did she use for her headings if she wrote with a sans serif font?
A. New Courier
B. Elite
C. Times New Roman
D. Palatino
E. Arial
Q:
If you have information that your readers will consider routine, neutral, or positive, present such information at the end of your message.
Q:
While it is necessary to plan your message keeping your audience in mind, concentrating on the audience's interests in later stages will impede the writing process.
Q:
Jada has finished writing a progress report for her manager on the current project. However, when she browsed through the report on completion, she noticed a fundamental error in the document design. Which of the following design errors did Jada most likely notice?
A. Usage of headings to divide work undertaken every month
B. Usage of a short first paragraph which summarized the report
C. Usage of numbers to show chronology of completed tasks
D. Usage of Arial, Courier, Verdana, and Calibri fonts
E. Usage of 12 type font for the body of the progress report
Q:
Kayla needs to write a report for a class assignment, and she has already finished planning and gathering all the necessary information for the report. Which of the following fonts should Kayla use if she wants a font that uses an equal amount of space for all letters?
A. Times Roman
B. Palatino
C. Helvetica
D. Courier
E. Arial
Q:
Information is gathered and analyzed during the planning stage of the writing process.
Q:
Elijah has designed a website in English. His client wants another version of the website to be designed in Arabic. Which of the following information will help Elijah while designing the new version in Arabic?
A. Middle Eastern people focus first on the left side.
B. Graphics are usually not present in Arabic websites.
C. Translations do not affect the layout of a document.
D. Animation and text are kept to a minimum in Arabic websites.
E. Websites in Arabic orient text, links, and graphics from right to left.
Q:
Relatively inexperienced business writers should spend roughly a third of their writing time in each of the three stages of writing.
Q:
Which of the following statements is true of words set in all capital letters?
A. They are interpreted as shouting by many people.
B. They should be used more in online documents.
C. They keep the descenders and ascenders of letters intact.
D. They always elicit a positive response from an audience.
E. They are read faster compared to words set in small letters.
Q:
Business writers should think of the three stages of writing as strictly chronological or separate.
Q:
Lola is a sales manager at a bank. She recently received an e-mail from a team member, Dario, requesting leave during Christmas. Though the mail was framed well, she felt like Dario was shouting at her. Which of the following is most likely the reason for Lola's reaction?
A. Sentences in green font among other text in black
B. Headings which were short and brief
C. Important sentences were in full capitals
D. Long, descriptive sentences
E. White space between text
Q:
Each person's way of developing a piece of writing for a given situation is unique.
Q:
What is the goal of business communication? Define the terms mental filters and bypassing.
Q:
Which of the following are purposes of using headings?
A. They should allow information to be grouped into a minimum of ten chunks.
B. They should be ambiguous so that a large range of data is covered.
C. They should make each heading cover certain parts of other headings.
D. They should make a page look intimidating by preventing from breaking it up.
E. They should allow readers to compare and contrast points easily.
Q:
Which of the following illustrates parallel items in the list and best fits into the structure of the sentence that introduces the list?
Q:
List the steps involved in the communication process.
Q:
How does a communicator's particular context influence the act of communication?
Q:
Which of the following is an effective design principle?
A. No visual connection should be present between the elements so that every element is distinct from each other.
B. Visual elements of a design should not be repeated throughout a document.
C. Items relating to each other should be grouped close together.
D. Paragraphs of the same length should be used to strengthen unity.
E. Many similar elements should be included on a page.
Q:
Create a business scenario involving communicators from two different countries and give a brief account of the different contexts that would need to be considered for effective communication to occur.
Q:
While using lists to create white space, it is important to:
A. ensure all paragraphs comprise of not more than two lines.
B. make the first paragraph as lengthy as possible.
C. use bullets when sequence of items is exact.
D. make all items non-parallel for better understanding.
E. use tabs or indents to align items vertically.
Q:
Which of the following should be undertaken to create white space?
A. Using a mix of paragraph lengths, most not more than seven typed lines
B. Making the first and last paragraph longer than other paragraphs
C. Using spacing instead of tabs to arrange items vertically
D. Using bullets to follow a specific sequence or pattern
E. Using numbered lists when sequence does not matter
Q:
List the two main categories of problems. What approach is followed in solving these problems?
Q:
Which of the following is a feature of good document design?
A. Using at least three different fonts to separate different ideas
B. Using as many words with capital letters as possible to emphasize data
C. Using white space to separate and emphasize important points
D. Placing important data on the top right quadrant of a page
E. Avoiding the use of headings to group points because it confuses the reader
Q:
Describe the various factors that affect the types and amount of communicating that a business does.
Q:
Jovina is currently preparing a report on "The Education System in Ghana." She understands that she has a lot of content and decides to use a large page size of 841 1189 mm. She also places the page numbers on the bottom right corner because she feels they are easily noticeable. Given these facts, we can conclude that Jovina is concentrating on Charles Kostelnick's _____ of design.
A. extra-level
B. intra-level
C. supra-level
D. inter-level
E. outer-level
Q:
Discuss the effects of the grapevine on an organization. How do skillful managers take advantage of this network?
Q:
A sales brochure for a computer company includes graphs and data displays that are strategically placed around the marketing piece. According to Charles Kostelnick, this is an example of the _____ of communication design.
A. intra-level
B. inter-level
C. extra-level
D. supra-level
E. outer-level
Q:
Briefly define the formal network of an organization.
Q:
Ashton, a manager, has to submit a report on the performance of his subordinates. He uses line charts to show the increase in the productivity of each employee and a bar chart to compare the productivity of all his subordinates. According to Charles Kostelnick's four levels of design, Ashton's choices belong to the _____ of design.
A. supra-level
B. extra-level
C. intra-level
D. outer-level
E. inter-level
Q:
Explain the main categories of business communication.
Q:
Margaret, who runs a small lifestyle store in Michigan, recently designed a website to publicize her products and increase her customer base. While designing the site, she used snapshots of her products and photos of local celebrities who visited her store. In addition, she used a bar chart to show that her eco-friendly products are better than other regular items available in the market. According to Charles Kostelnick's four levels of design, Margaret's choices belong to the _____ of design.
A. supra-level
B. intra-level
C. extra-level
D. outer-level
E. inter-level
Q:
Discuss the term "new media."
Q:
Esma is creating a brochure for an office tour. She plans to use headings like "Day 1" to differentiate the events planned on different days. She also uses bullets to list the plan for each day. According to Charles Kostelnick's levels of design, Esma's choices belong to the _____ of design.
A. inter-level
B. extra-level
C. outer-level
D. intra-level
E. supra-level
Q:
Karen has recently launched her first line of clothing and wants to develop a website for her design collection. On her website, she plans to use bullet points to emphasize a list of her upcoming boutiques in New York. In addition, she also wants to use a mix of paragraph lengths so that it creates white space and emphasizes the content. According to Charles Kostelnick's four levels of design, Karen is making a(n) _____ choice.
A. inter-level
B. extra-level
C. outer-level
D. intra-level
E. supra-level
Q:
Josiah has just been hired by a large investment firm. His boss informs him that Fridays are "casual." When Friday comes, Josiah comes to work in jeans and a golf shirt, but all the other males are wearing dress shirts and slacks. This problem in communication is an example of _____.
A. masking
B. bypassing
C. exaggeration
D. heckling
E. brainstorming
Q:
Cesario is an employee at a web design company. His current project is about designing an online shopping site for a client. For the content, Cesario chose the Verdana and Calibri fonts and emboldened the details regarding terms and conditions and membership fees. In addition, he also used the color blue to emphasize details on discounts offered and gift vouchers available. According to Charles Kostelnick's four levels of design, which of the following levels of design did Cesario use for this project?
A. Extra-level
B. Intra-level
C. Outer-level
D. Inter-level
E. Supra-level
Q:
Pedro, a sales manager, asks Rafael, one of his new recruits, to send him a sales report by EOD (end of day). Rafael intends on creating the report after returning home and sending it to Pedro by midnight. While Rafael is on his way out after finishing his work for the day, Pedro spots him and asks him for the report. It is only then that Rafael realizes that Pedro expected him to finish the report before leaving. This scenario exemplifies _____.
A. groupthink
B. heckling
C. masking
D. brainstorming
E. bypassing
Q:
Estefani works in a department store. She has to make a list of the customers who visit the store at least twice a month. Estefani decides to use Arial font for the document and highlight the names of customers who visit more than twice a month. According to Charles Kostelnick's four levels of design, Estefani's choices belong to the _____ of design.
A. inter-level
B. outer-level
C. intra-level
D. extra-level
E. supra-level
Q:
_____ is the communication problem that arises when two people using the same word think that they agree on its meaning but actually do not.
A. Groupthink
B. Brainstorming
C. Masking
D. Bypassing
E. Heckling
Q:
Visual communications expert Charles Kostelnick's _____ refers to design choices for individual letters and words.
A. intra-level
B. extra-level
C. inter-level
D. outer-level
E. supra-level
Q:
Which of the following is most likely to be true of a situation that heavily involves the audience in the communication process?
A. The communicator will not be able to develop a well-informed sense of the situation.
B. Solving a communication problem will be a recursive process.
C. The communicator will have trouble achieving his/her goals.
D. Choosing an appropriate medium for the message becomes a challenge.
E. Composing the message will requires lesser consideration.
Q:
Which of the following is true of conventions?
A. They provide a design language and effective design relies on them.
B. They work well with all audiences.
C. They remain unchanged irrespective of old or new software.
D. They are static in nature and stay constant over long periods of time.
E. They work well with all audiences regardless of geographic area.
Q:
In the process of communication, once the primary sender of a message develops a well-informed sense of the situation, the next logical step is to _____.
A. analyze the potential audiences
B. interpret the message
C. choose an appropriate time to send the message
D. draft and then revise the message carefully
E. extract information from the message
Q:
The first step in the communication process is to _____.
A. compose a message
B. interpret the message
C. sense the need for communication
D. select a course of action
E. decide on a response
Q:
According to Jakob Nielsen, a usability consultant, the best usability testing involves watching people use the communication.