Business Development

Q: You have collected data using a survey and realize that a few respondents did not answer all of the questions. Explain what you can do about this and also explain how most statistical programs accommodate an occasional missing response.

Q: Define field editing and list the three things a field supervisor is looking for when conducting field editing.

Q: A data processing device that reads data from mark-sensed surveys into the computer is called a(n) ______ system.

Q: The activity of transferring data from a research project to computers is called ______.

Q: A(n) _____ documents the location of each variable in a data matrix.

Q: Constructing coding categories by tallying a small number of responses to a particular question is known as ______.

Q: A coding scheme that has a code for all possible responses is said to be _____.

Q: When a word or a short phrase can be associated with a numeric code, this code is called a(n) ________.

Q: A collection of related records that make up a data set is called a(n) _______ .

Q: A collection of related fields that represent the responses from one sampling unit is called a(n) _____.

Q: A collection of characters that usually represents a single type of data like a variable is called a(n) _____.

Q: _____ coding involves numeric 0 or 1 coding where each number represents an alternative response such as "female" or "male."

Q: Rules for interpreting, classifying, and recording data are known as _____.

Q: Assigning numbers to edited data is known as _____.

Q: A method of handling missing data in which only the actual variables for a respondent that do not contain information are eliminated from use in statistical analyses is called _____ deletion.

Q: When an editor replaces a missing answer to a question with a random response from among the fixed-alternative responses for that question or inserts a neutral response, the number inserted is called a(n) ______.

Q: A question on a survey that has not been answered by the respondent is called a(n) ______.

Q: When a research organization does the editing of its data using its own staff, this is known as ______ editing.

Q: When a field supervisor checks data at the end of each day that it is collected to catch technical omissions (e.g. missing responses to questions), this is an example of ______.

Q: The process of checking and adjusting data for omissions, legibility, and consistency is known as ______.

Q: Data _____ refers to the notion that the data file actually contains the information that the researcher promised the decision maker.

Q: The unedited information gathered from a respondent in the exact form as provided by that respondent is called _____ data.

Q: A data processing input device that reads material directly from mark-sensed questionnaires is called a(n) _____. A.direct-entry mode B.verified entry system C.tabulation scanning system D.optical scanning system

Q: Valerie's job at a research firm is to transfer data from survey questionnaires to a computer file. Her job is _____. A.data entry B.data coding C.data editing D.data scanning

Q: Which of the following is the activity of transferring data from a research project to computers? A.data formatting B.data entry C.data scanning D.data transformation

Q: A(n) _____ is a book that identifies each variable in a study and gives the variable's description, code name, and position in the data matrix. A.data directory B.data plan C.record file D.code book

Q: In creating coding categories for open-ended questions, the tallying of the replies to a small number of completed questionnaires for a question in order to create coding categories for that question is known as _____. A.recoding the data B.test tabulation C.data entry D.creating a plug value

Q: In test tabulation, what is the typical percentage of responses from completed questionnaires that a researcher will use to create coding categories? A.10 percent B.20 percent C.30 percent D.50 percent

Q: Which of the following can be used if the researcher knows what answer categories exist before data collection occurs? A.test tabulation B.sheet coding C.precoding D.field editing

Q: Which of the rules for coding has been violated by the following responses to a question about annual salary?Under $20,000$20,000 - $40,000$40,000 - $60,000Above $60,000A.Coding categories should be exhaustive.B.Coding categories should be mutually exclusive.C.Coding categories should be test tabulated.D.Coding categories should be alphabetic only.

Q: Which of the following means that coding categories have no overlap so that a subject or response can be placed in only one category? A.exhaustive B.mutually exclusive C.unique D.precoded

Q: The idea that the coding categories applied to a given question should allow all possible answers to the question to receive a code is another way of saying that the coding categories should be _____. A.mutually exclusive B.precoded C.exhaustive D.complete

Q: A researcher has assigned "1" to represent freshman, "2" for sophomore, "3" for junior, "4" for senior, and "5" for graduate student. These labels (i.e., freshman, sophomore, etc.) assigned to the numeric code are called _____. A.value labels B.coding labels C.cues D.strings

Q: Unique labels assigned to each possible numeric code for a response are called _____. A.identifiers B.value labels C.data labels D.characters

Q: A collection of related records is known as a _____. A.data file B.code C.record D.field

Q: A collection of related fields that represents the responses from one sampling unit is known as a _____. A.file B.record C.code D.label

Q: Which of the following is computer terminology to represent formatting a variable using a series of alphabetic characters (nonnumeric characters) that may form a word? A.phonics B.value labels C.record D.string characters

Q: A collection of characters that represents a single type of data, usually a variable, is called a _____. A.field B.data file C.value label D.string file

Q: A survey question asked respondent how much of the Super Bowl they watched by asking them to check one of the four following choices: "all of it," "most of it," "some of it," or "none of it." How many dummy variables would a researcher need to dummy code this question? A.one B.two C.three D.four

Q: Assigning a "1" or "0" code where each number represents an alternate response such as "yes" or "no," is an example of _____. A.editing B.dummy coding C.reverse coding D.plugging

Q: Codes are rules for ______ data. A.interpreting B.classifying C.recording D.all of these choices

Q: Discuss the activities involved in the management of fieldworkers.

Q: List the eight practical rules (required practices) of research inquiry that should be followed and used without exception.

Q: Discuss probing tactics interviewers can use when respondents give no answer, incomplete answers, or provide an answer that needs clarification.

Q: List the five major rules for asking questions.

Q: List the skills to cover when training inexperienced interviewers.

Q: You work at a field interviewing service and are asked by your supervisor to write a job announcement for a research fieldworker. Describe the role and job requirements of a fieldworker that you should list in that ad.

Q: When a field supervisor contacts respondents by phone to determine their reaction to the interviewer and asks them basic demographic questions in an attempt to ensure that interviewer cheating did not occur, this is the process of ______.

Q: Interviewer cheating in which he or she falsifies interviews, merely filling in fake answers rather than contacting respondents is sometimes referred to as _____.

Q: When an interviewer fills in answers on an interview form without asking the respondent the questions, this is a form of interviewer ______.

Q: When an interviewer is trained to record the respondent's answers to open-ended questions by using the exact words used by the respondent, this is another way of saying: "Record the respondent's answers ______."

Q: When a field interviewer believes that the respondent has more to say to a question and waits patiently for the respondent to continue talking, this is called a(n) ______ probe.

Q: When a field interviewer asks a respondent to elaborate on a brief response in order to understand better what the respondent really meant, this is called a(n) ______ technique.

Q: The _____ compliance technique has the potential to be unethical if the respondent is deceived with an illegitimate initial request.

Q: When potential respondents are asked to agree to a large request (e.g. a 2-hour depth interview), and when they refuse, are asked if they would agree to a short 15-minute interview, this is an example of the ______ technique.

Q: When potential respondents are asked to agree to a small request (e.g. a five-minute interview) in the hope that they will agree to a much larger request (e.g. a 90-minute depth interview), this is an example of the ______ technique.

Q: The interviewer training session is called a ______ session.

Q: When a company that is conducting the research has one of its own staff work as a data collection specialist in the field, this staff member is called a(n) ______.

Q: A research supplier that specializes in data collection is called a(n) ______.

Q: A person who is responsible for field data collection is called a(n) ______.

Q: When a field supervisor phones a respondent to obtain her reactions to the interviewer and also asks some basic demographic information about the respondent's age and zip code, the field supervisor is conducting _____. A.a silent probe B.a briefing session C.a verification of the data D.triangulation

Q: _____ involves quality-control procedures in fieldwork intended to ensure that interviewers are following the sampling procedures and to determine whether interviewers are cheating. A.Validation B.Verification C.Triangulation D.Curbstoning

Q: In field interviews, about what percentage of completed interviews are typically verified by field supervisors? A.5 percent B.15 percent C.25 percent D.40 percent

Q: After calling several respondents, a supervisor learned that a fieldworker filled in fake answers on several surveys rather than contacting respondents. The fieldworker's behavior is an example of _____. A.curbstoning B.validation C.asking a neutral question D.interviewer bias

Q: A form of interviewer cheating in which an interviewer makes up the responses instead of conducting an actual interviewer is called _____. A.triangulation B.stonewalling C.interviewer bias D.curbstoning

Q: When an interviewer decides not to ask respondents their annual salary because she does not want to embarrass them, and, instead, makes "her best guess" about the respondent's salary, this is an example of _____. A.verification B.interviewer cheating C.a verbatim response D.verification

Q: _____ is the practice by fieldworkers of filling in fake answers or falsifying interviews. A.Interviewer slighting B.Gun-decking C.Falsification D.Interviewer cheating

Q: Managers of field operations perform which function? A.select fieldworkers B.train fieldworkers C.control fieldworkers D.all of these choices

Q: All of the following are required practical rules for research inquiry that should be followed EXCEPT _____. A.complete the questionnaires meticulously B.change how questions are asked based on the situation C.keep control of each interview D.compare sample execution and assigned quota with the total number of questionnaires completed

Q: All of the following are basic principles for good interviewing technique EXCEPT _____ A.have patience and tack B.pay attention to accuracy and detail C.keep the respondent's answers confidential D.spend more time listening and less time recording answers

Q: Which of the following is a suggestion for recording the answer to open-ended interview questions? A.record responses verbatim B.include all probes C.do not paraphrase respondent's answers to questions D.all of these choices

Q: When an interviewer conducts a taste test for a new type of pizza and the respondent replies: "Good" to the question: "How does that pizza taste?", and then the interviewer asks: "What do you mean by 'good'?", this is an example of _____. A.an expectant pause B.a silent probe C.a neutral question D.verification

Q: When an interviewer conducts a taste test for a new soft drink and asks the respondent how the product tastes, and the respondent replies: "Pretty good," and then the interviewer asks: "Why do you feel that way?", this is an example of _____. A.a neutral question B.an expectant pause C.a silent probe D.repeating the question

Q: When an interviewer is faced with a situation in which a respondent has not answered a question, and the interviewer leans forward in her chair to look at the respondent in such a way to communicate that the interviewer expects the respondent to answer the question, this is an example of _____. A.repeating the question B.asking a neutral question C.a silent probe D.verification

Q: When the interviewer asks the question again after the respondent has failed to answer the question, this is an example of _____. A.repeating the question B.a silent probe C.an expectant pause D.asking a neutral question

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