Q&A Hero

Q: All of the following are possible probing tactics EXCEPT _____. A.repeating the question B.asking a neutral question C.ignoring the respondent's reply D.using a silent probe

Q: All of the following is an important guideline for field interviewers EXCEPT _____. A.ask the questions in the exact sequence given on the interview questionnaire B.ask every question on the interview questionnaire C.ask all questions exactly as they are worded on the interview questionnaire D.skip questions respondents don"t understand

Q: When a phone interviewer asks a respondent if they would be willing to fill out a ten- page survey that would be mailed to them the following week, and when receiving a negative response to that request, asks the respondent if she would answer three short questions over the phone at the present time, this is an example of _____. A.the foot-in-the-door technique B.probing C.the door-in-the-face technique D.verification

Q: Which compliance technique is a two-step process that begins with an initial request that is so large that nearly everyone refuses but is followed up with a smaller, more reasonable, request? A.foot-in-the-door technique B.door-in-the-face technique C.reverse psychology technique D.high-low technique

Q: When a field interviewer attempts to obtain a respondent's agreement to participate in a 90-minute depth interview after the respondent has already answered two short questions from the interviewer, this is an example of _____. A.the door-in-the-face technique B.probing C.the foot-in-the-door technique D.verification

Q: Which compliance technique is characterized by a large or difficult task being induced by first obtaining the respondent's compliance with a smaller request? A.foot-in-the-door technique B.door-in-the-face technique C.in-your-face technique D.buildup technique

Q: When a field worker calls a potential respondent and says: "Good evening. My name is Jim Smith and I'm calling from Burke Marketing Research in Cincinnati, Ohio," what aspect of the interviewer training program is being conducted? A.recording responses B.making initial contact C.closing the interview D.probing

Q: The training session to ensure that each interviewer is provided with common information is called a(n) _____. A.touchpoint B.probe C.briefing session D.orientation session

Q: Jay is employed by Kraft Foods and conducts interviews and collects survey data for consumer research projects undertaken by Kraft Foods. Jay is a(n) _____. A.in-house interviewer B.primary interviewer C.field service provider D.ethnographer

Q: Which of the following refers to a fieldworker who is employed by the company conducting the research? A.primary interviewer B.personal interviewer C.in-house interviewer D.interview specialist

Q: Sunrise Research Service is a research supplier that specializes in conducting personal interviews. The only aspect of the research project conducted by Sunrise is the interview, and several full-service research companies subcontract this task out to Sunrise. Sunrise is an example of a(n) _____. A.ad hoc research company B.field interviewing service C.research specialist agency D.sub-research agency

Q: A research supplier that specializes in gathering data is called a _____. A.syndicated research service B.field interviewing service C.compliance company D.briefing service

Q: Which of the following is an example of a fieldworker? A.a phone interviewer who makes calls from a central location B.an observer who notes which aisles in a supermarket shoppers avoid C.a person who goes door-to-door asking questions of homeowners D.all of these choices

Q: Nancy is a college student and just got a job at call center that conducts telephone surveys. Her job entails calling respondents, asking them questions, and recording their answers in the computer. Nancy is working as a _____. A.surveyor B.briefer C.data collector D.fieldworker

Q: The person responsible for data collection in the field is called a(n) _____. A.fieldworker B.probe C.briefer D.intermediary

Q: An important aspect of the field supervisor's job is to ensure that the study's sampling plan is being conducted according to the research design.

Q: To avoid interviewer bias, interviewers should not be aware of the sample procedure.

Q: One basic principle of good interviewing practice is to have integrity and be honest.

Q: Interviewer training sessions should include instructions as to how to close the interview with the respondent in a graceful manner.

Q: In field interviews, the interviewer should not indicate his probes to the respondent's answers to questions on the interview form.

Q: In recording answers to open-ended questions during field interviews, it is important for the interviewer to summarize the general meaning of the respondent's responses to questions.

Q: When an interviewer asks the respondent a question and then waits patiently and expectantly for the respondent to answer it, this is known as a neutral probe.

Q: One probing tactic is to repeat the question for a respondent.

Q: If a respondent does not understand a question, interviewers should be instructed to rephrase the question in different words to enable better understanding.

Q: One major rule for asking questions is to ask questions exactly as they are worded in the questionnaire.

Q: The door-in-the-face compliance technique begins with a large initial request that nearly everyone will react negatively followed by a second request for a smaller favor.

Q: It is an ethical issue for the interviewer to tell the potential respondent the correct expected length of the interview session.

Q: The goal of field interviewer training sessions is to ensure that each respondent is provided with common information.

Q: Survey interviewers generally are salaried employees.

Q: An important aspect of the field interviewer's job is to establish rapport with respondents.

Q: Normally, interviewers should be healthy, outgoing, and well groomed and tailored.

Q: Field interviewing services are research suppliers that specialize in gathering data.

Q: In field research, the data collection process is typically conducted by the same person who designed the research study.

Q: A research project is no better than the quality of data collected in the field.

Q: An individual who is responsible for gathering data in the field is called a fieldworker.

Q: Discuss the three factors required to specify sample size.

Q: Explain how point estimates and confidence interval estimates are related and the role of confidence level in this relationship.

Q: Explain the central-limit theorem and discuss why it is useful to researchers.

Q: List the characteristics of the standardized normal distribution and explain why it is a useful distribution in inferential statistics.

Q: Describe the measures of dispersion and explain why standard deviation is used most often.

Q: Describe the measures of central tendency and calculate each for the following salary data: $25,000, $35,000, $35,000, $40,000, $50,000, $70,000, and $350,000. Which is the best measure of central tendency for this data?

Q: Compare and contrast statistics and inferential statistics. Which one is most appropriate for causal research?

Q: Three factors in determining sample size for questions involving means are: (1) the variance, or heterogeneity, of the population; (2) the magnitude of acceptable error; and (3) the _____.

Q: Traditionally, market researchers have used the ______ percent confidence level in research studies.

Q: A specified range of numbers within which a population mean is expected to lie is known as the ______ estimate.

Q: An estimate of the population mean in the form of a single value is called a(n) _____.

Q: The idea that as sample size increases, the distribution of sample means of samples of size n, when randomly selected, approaches a normal distribution is known as the ______.

Q: The standard deviation of the sampling distribution is called the ______ of the mean.

Q: A frequency distribution of the population elements is called a(n) _____ distribution.

Q: The _____ distribution is bell shaped.

Q: The simplest measure of the dispersion of a set of scores is the ______ .

Q: The middle score in the rank order of scores is called the ______ score.

Q: When you add up a set of scores and divide the result by the number of scores, you have determined the ______ of the distribution, which is a measure of central tendency.

Q: The percentage of elements that meet some criterion is referred to as the _____.

Q: A frequency distribution organized into a table or graph that summarizes percentage values associated with particular values of a variable is called a(n) _____.

Q: When a data set is summarized by counting the number of times each value for a variable occurs in the sample, this is known as a(n) ______.

Q: Variables in a sample or measures computed from sample data are called _____.

Q: The confidence interval for a proportion uses which of the following formulas? A.p ZSp B.Sp ZP C.ZSs D.none of these choices

Q: If 35 percent of TV viewers recalled seeing an ad for a Toyota Prius on a particular television program based on a sample of 800 viewers, the 95 percent confidence interval for this study would be between approximately _____. A.30 percent and 40 percent B.32 percent and 38 percent C.28 percent and 42 percent D.20 percent and 30 percent

Q: The formula below is used to calculate the ______ . (ZS/E)2 A.sample standard deviation B.population standard deviation C.sample size D.sample variance

Q: Which of the following is a step in determining sample size? A.estimate the standard deviation of the population B.make a judgment about the allowable magnitude of error C.determine a confidence level D.all of these choices

Q: In statistical terms, ______ the sample size ______ the width of the confidence interval about the mean at a given confidence level. A.increasing; decreases B.increasing; increases C.decreasing; decreases D.none of these choices

Q: If the sample standard deviation is 10.5 and the sample mean is 48 based on a study with a sample size of 120, the 95 percent confidence interval about the mean is between approximately _____. A.44.37 and 51.63 B.46.12 and 49.88 C.47.88 and 48.12 D.40.0 and 50.0

Q: An estimate of the population mean in the form of a single value, usually the sample mean, is called a _____. A.confidence interval estimate B.standard deviation C.point estimate D.variant

Q: Which theory states that as sample size increases, the distribution of sample means of size n, randomly selected, approaches a normal distribution? A.prospect theory B.central-limit theorem C.dispersion theory D.entropy

Q: Which of the following represents the standard deviation of the sampling distribution? A.range B.standard median C.dispersion D.standard error of the mean

Q: A frequency distribution of a sample is called a(n) _____. A.sample distribution B.inferred distribution C.secondary distribution D.standard distribution

Q: A frequency distribution of the population elements is called a _____. A.normal distribution B.sample statistic C.population distribution D.standard error

Q: If the population mean is assumed to be 20 and the sample standard deviation is 5, a score of 15 would have a Z-value of _____. A.+1.00 B.-7.00 C.-1.00 D.+5.00

Q: All of the following are characteristics of the standardized normal distribution EXCEPT _____. A.symmetrical about its mean B.has an infinite number of cases C.mode identifies the normal curve's highest point D.has a mean of 1 and a standard deviation of 0

Q: One of the most common probability distributions in statistics is the _____ distribution. A.normal B.bell C.central D.confidence interval

Q: The _____ distribution is a symmetrical, bell-shaped distribution that describes the expected probability distribution of many chance occurrences. A.bell-weather B.common C.normal D.unique

Q: Which of the following is the symbol for the population standard deviation? A.S B.s C.m D.S2

Q: Which of the following is the symbol for the sample standard deviation? A.S B.m2 C.s D.s2

Q: Find the approximate standard deviation of the following set of scores: 3, 6, 2, 7, 8 . A.2.24 B.2.59 C.3.32 D.6.70

Q: The following formula is the formula for calculating the ______ . A.standard error of the mean B.standard deviation C.standard normal distribution D.variance

Q: Which of the following eliminates the drawback of having the measure of dispersion in squared units rather than in the original measurement units? A.standard deviation B.variance C.deviation D.mean

Q: The formula below is the formula for the ______ . A.standard deviation B.standard error of the mean C.standard error of the proportion D.variance

Q: If the average units produced in a month by a Ford Motor Co. plant for Ford Explorers is 22, but only 18 Explorers are produced on a given day in that same month, the deviation score for this one day is _____. A.+4 B.-4 C.40 D.2

Q: If the price of a product ranges from $59 to $179, the range of these prices is _____ A.$238 B.$60 C.$120 D.$179