Q&A Hero

Q: A type of fixed-alternative question in which a respondent is asked to select the category that best represents his gross income for the previous year is an example of a(n) ______ question.

Q: A fixed-alternative question in which the respondent is asked to check either " _____ Yes or _____ No" is an example of a(n) ______ question.

Q: A question in which the respondent is given a list of possible responses and is asked to choose one of them is an example of a(n) ______ question.

Q: A(n) _____ question allows the respondent to answer the question in a personal interview in his or her own words.

Q: _____ means that the information gathered from a questionnaire is reliable and valid.

Q: A questionnaire is _____ to the extent that all information collected addresses a research question and helps a decision maker address a current business problem.

Q: When "Out of sight, out of mind" was translated into a foreign language, and then was translated back into English by a language expert in that language to become: "Invisible things are insane," this was an example of _____. A.the linguistic effect B.a loaded question C.back translation D.a counterbiasing statement

Q: _____ is the process of taking a questionnaire that has previously been translated into another language and having a second, independent translator translate it back to the original language. A.Back translation B.Filtering C.Linguistic verification D.Reliability

Q: A tabulation of the results of a pretest to help determine whether the questionnaire will meet the objectives of the research is referred to as _____. A.preliminary tabulation B.primary tabulation C.initial tabulation D.back translation

Q: A live, real-time support feature that solves problems or answers questions respondents may encounter in completing the questionnaire is called a(n) _____. A.search engine B.interactive help desk C.interactive tabulation D.intervention

Q: Which of the following prevents respondents from continuing with an Internet questionnaire if they fail to answer a question? A.variable piping software B.graphical interface software C.forced answering software D.interactive software

Q: When a respondent is attempting to subscribe to Southwest Airlines e-mail of flight sales and is presented with a box that says: "You must provide your zip code in order to complete your registration," this is an example of _____. A.a double-barreled response B.error trapping C.a radio button D.zoning

Q: Which of the following allows variables, such as answers from previous questions, to be inserted into unfolding questions on Internet surveys? A.variable piping software B.interactive software C.error trapping software D.funneling software

Q: A space-saving device within Internet surveys that allows the respondent to "click here" to see a set of possible choices in a list at that point in the survey is known as a _____. A.status box B.drop-down box C.radio box D.status box

Q: Which of the following are common ways of displaying questions on a computer screen? A.drop-down box B.check boxes C.open-ended boxes D.all of these choices

Q: A bar at the top of the page in an Internet survey that indicates how much of the survey still needs to be completed is known as what type of bar? A.drop-down B.radio C.push D.status

Q: When a respondent to an Internet survey has to click on the "NEXT" button at the bottom of the screen in order to continue to answer the questionnaire, this button is what type of button? A.pull B.push C.radio D.advancement

Q: Which Internet questionnaire layout presents the entire questionnaire on one page? A.paging layout B.scrolling layout C.continuous layout D.perpetual layout

Q: Which type of question conserves space on a questionnaire? A.pivot question B.funnel question C.multi-faceted question D.multiple-grid question

Q: A filter question used to determine which version of a second question that will be asked is called a(n) _____. A.anchoring question B.pivot question C.funneling question D.piping question

Q: A question such as: "Have you ever received a speeding ticket? ______ Yes ______ No," when followed by a question such as: "When did you receive that ticket?" is an example of what type of question? A.double-barreled B.leading C.filter D.anchoring

Q: A question that screens out respondents who are not qualified to answer a second question is called a _____ question. A.preliminary B.filter C.qualifying D.sequencing

Q: The idea that the first concept measured on a questionnaire frequently becomes a comparison point from which subsequent questions are evaluated by the respondents, is known as a(n) _____. A.loaded effect B.filter effect C.pretest effect D.anchoring effect

Q: Which technique recommends asking general questions before specific questions in order to obtain unbiased responses? A.skip logic technique B.telescoping C.squishing D.funnel technique

Q: When a respondent in a personal interview is asked questions about shopping at a specific department store in the shopping mall, and then is asked general questions about shopping at that mall, what type of mistake has been made in questionnaire design? A.filter effect B.order bias C.double-barreled effect D.loaded effect

Q: In political elections for candidates who are not well-known by many voters, such as judges, it frequently happens that the candidate who is listed first on the ballot receives the most votes, this is an example of a(n) _____. A.Hawthorne effect B.self-fulfilling prophecy C.order bias D.split-ballot technique

Q: Which of the following results when a particular sequencing of questions affects the way a person responds or when the choices provided as answers favors one response over another? A.squishing B.telescoping C.sequencing effect D.order bias

Q: When respondents think that recent events took place longer ago than they really did, this is called _____. A.telescoping B.squishing C.faltering D.misredemption

Q: Sammy told a researcher that she has lived in her current house for two years, but in reality, she has lived there for more than five years. Sammy's thinking that moving into her home happened more recently than it actually did is an example of _____. A.cognitive distortion B.telescoping C.selective bias D.bias

Q: Which of the following occurs when respondents believe that past events happened more recently than they actually did? A.telescoping B.squishing C.myopic remembering D.zooming

Q: Which format asks a respondent to remember something and gives them a clue to help? A.cue-based B.recognition C.cognitive assistance D.aided-recall

Q: Asking respondents to remember something without providing any clue is called _____. A.unaided recall B.aided recall C.recognition D.cognitive retrieval

Q: "Should Dillard's keep its excellent department store credit card program? ______ Yes ______ No" is an example of _____. A.using a pivot question B.making assumptions C.a double-barreled question D.using a checklist

Q: "Do you agree or disagree with the statement: The Federal Reserve Bank and the large U.S. banks are responsible for the high foreclosures on home mortgages" is an example of what type of question? A.counterbiasing B.open-ended response C.counterbalancing D.double-barreled

Q: A question that may induce bias because it covers more than one issue at once is called a(n) _____. A.complex question B.double-barreled question C.counterbiasing question D.loaded question

Q: When half of the respondents are asked to agree or disagree with the statement: "Foreign cars are better made than cars made in the U.S." while the other half of the respondents are asked to agree or disagree with the statement: "Cars made in the U.S. are better made than foreign cars," this is an example of a _____. A.pivot question B.filter question C.double-barreled question D.split-ballot technique

Q: Which of the following uses two alternative phrasings of the same question for respective halves of a sample to elicit a more accurate total response than would a single phrasing? A.split-ballot technique B.split-half reliability C.counterbalancing method D.double-barreled questioning

Q: An introductory statement or preamble to a potentially embarrassing question that reduces a respondent's reluctance to answer by suggesting that certain behavior is not unusual is called a _____. A.filter question B.lead-in statement C.split-ballot question D.counterbiasing statement

Q: "In light of the current economic crisis, do you agree or disagree that the President of the United States is doing a good job of managing the economy?" is an example of what type of question? A.counterbalancing B.order bias C.double-barreled D.loaded

Q: Which type of question suggests a socially desirable answer or is emotionally charged? A.leading question B.biased question C.loaded question D.slanted question

Q: "What is your favorite hobby, playing video games, or what?" is an example of what type of question? A.loaded B.pivot C.filter D.leading

Q: A(n) _____ question suggests or implies certain answers. A.loaded B.leading C.filter D.double-barreled

Q: All of the following are guidelines that help prevent the most common mistakes in designing questions EXCEPT _____. A.avoid personal questions B.avoid complexity C.avoid leading questions D.avoid double-barreled questions

Q: Fixed-alternative questions should not have overlap among response categories, which means the categories should be _____. A.exhaustive B.mutually exclusive C.positively worded D.balanced

Q: Fixed-alternative questions should have a category for every respondent among the response categories, which means the alternatives should be _____. A.totally exhaustive B.postively balanced C.mutually exclusive D.loaded

Q: What type of question is the following?Which of the following services of the United Missouri Bank, besides your personal checking account, do you currently use? (check all that apply)______ Savings account______ Car loan______ Home mortgage loanA.pivot questionB.filter questionC.checklist questionD.counterbalancing question

Q: Which of the following is a determinant-choice question that asks for an answer about the general frequency of occurrence of some phenomenon? A.simple-dichotomy question B.checklist question C.time-bound question D.frequency-determination question

Q: What type of question is the following?What time of day did you watch that movie at the Multiplex?_____ Matinee_____ Evening_____ Rush-hour specialA.filterB.pivotC.open-ended responseD.determinant-choice

Q: Questions that require respondents to choose one and only one response from among several possible alternatives are called _____ questions. A.checklist B.determinant-choice C.forced D.limited-choice

Q: "Are you employed? ______ Yes ______ No" is an example of what type of question? A.leading B.simple-dichotomy C.loaded D.open-ended response

Q: Which type of question requires the respondent to choose one of two alternatives? A.simple-dichotomy B.bipolar C.dual-coded D.checklist

Q: Compared to open-ended response questions, fixed-alternative questions _____. A.require less interviewer skill B.take less time C.are easier for the respondent to answer D.all of these choices

Q: All of the following are disadvantages of open-ended response questions EXCEPT _____. A.cost B.interviewer bias C.the information provided by responses is not useful to decision makers D.articulate individuals give a large share of the responses but they may not be representative of the entire population

Q: "What is your gender? ______ M ______ F" is an example of what type of question? A.loaded B.leading C.fixed-alternative D.filter

Q: Another term for fixed-alternative questions is ______ questions. A.open-ended response B.closed-ended C.pivot D.concise

Q: "Name five alternative energy sources" is an example of what type of question? A.fixed-alternative B.pivot C.open-ended response D.filter

Q: A question that poses some problem or topic and asks respondents to answer in their own words is called a(n) _____. A.sentence completion question B.unbalanced question C.fixed-alternative question D.open-ended question

Q: A questionnaire that collects information that is valid is said to be _____. A.relevant B.accurate C.counterbalanced D.balanced

Q: Which of the following refers to the extent that all information collected in a questionnaire addresses a research question that will help the decision maker address the current business problem? A.relevant B.accuracy C.frequency D.counterbalanced

Q: Preliminary tabulations from pretests can provide meaningful information to researchers.

Q: Funneling software allows variables, such as answers from previous questions, to be inserted into unfolding questions in an Internet survey.

Q: A radio button is a message box that can be used to provide highlighted information.

Q: A status bar in an Internet survey gives respondents an indication of questionnaire length.

Q: The paging layout format on an Internet questionnaire (going from screen to screen) greatly facilities skip patterns.

Q: A multiple-grid question includes several questions of the same format all arranged in a grid format.

Q: The question, "Did you watch the Super Bowl?" on a survey about Super Bowl advertising effects is an example of a funneling question.

Q: Asking general questions before specific questions in order to obtain unbiased responses is called the funnel technique.

Q: Order bias in questionnaire design frequently occurs when broader questions are asked before specific issues are explored.

Q: Telescoping error occurs when respondents think that recent events took place longer ago than they really did.

Q: A question covering several issues at once is referred to as a double-barreled question.

Q: A counterbiasing technique is used with the expectation that two alternative phrasings of the same question will yield a more accurate total response than will a single phrasing.

Q: A loaded question is one that is very long and taxing on respondents.

Q: Surveys used in telephone interviews should be written in a formal style.

Q: Totally exhaustive means no overlap exists among the fixed-alternative categories in a question's response options.

Q: A frequency-determination question allows the respondent to provide multiple answers to a single question.

Q: A fixed-alternative question is better than an open-ended question because it reduces the possibility of respondents giving socially-desirable answers.

Q: Fixed-alternative questions require more interviewer skill to administer than open-ended response questions.

Q: It is best to use open-ended questions when the sampling frame consists of respondents with varying levels of education.

Q: One disadvantage of open-ended response questions is the possibility that interviewer bias will affect the results.

Q: The cost of administering open-ended questions is much lower than that of administering fixed-alternative questions.