Q&A Hero

Business Development

Q: As long as the researcher debriefs subjects, any experimental deception is acceptable.
Q: The people administering an experiment must be aware of the experimental hypotheses.
Q: A confound is an experimental deception involving a false treatment.
Q: One way to reduce demand characteristics is to tell subjects the purpose of the experiment so they will be more willing to participate honestly.
Q: John correctly guessed that the purpose of an experiment he was participating in was to examine the effect of giving employees recognition on his attitude and intention to stay with his company, which creates a confound known as a bias effect.
Q: A confound in an experiment means that there is a spurious relationship between the independent and dependent variables.
Q: Systematic error can occur in experiments.
Q: The most common procedure to try to ensure that experimental and control groups do not differ from each other in important ways at the beginning of a research study is random assignment of subjects to treatment and control groups.
Q: Products are the most common test units in most marketing experiments.
Q: A cell refers to a treatment combination within an experiment.
Q: An experiment can have only one experimental variable.
Q: A control group is one in which an experimental treatment is administered.
Q: An experimental treatment is the term referring to the way an experimental variable is manipulated.
Q: Covariates are categorical variables like a subject's gender or ethnicity.
Q: An experimental construct refers to one of the possible levels of an experimental variable manipulation.
Q: In experimental research, independent variables are simply measured.
Q: Participants in experimental research are typically referred to as respondents.
Q: In an experiment, the researcher manipulates the dependent variable and measures its effect on the independent variable.
Q: Experimental research attempts to find causal relationships among variables.
Q: Which of the following companies use a television monitoring system for estimating national television audiences? A.Nielsen B.Mediamark C.Infoscan D.TVtrack
Q: When Walgreen's uses cables across the road as "traffic counters" to determine the density of traffic near a possible retail store location, this is an example of what type of observation? A.contrived observation B.mechanical observation C.human observation D.content analysis
Q: When a researcher counts the percentage of African Americans who have appeared on the cover of Newsweekduring the past decade, this is an example of what type of observation? A.contrived analysis B.ethnic analysis C.indirect analysis D.content analysis
Q: When a researcher analyzes the content of advertisements appearing in cartoons on a Saturday morning in terms of the types of characters that appear in the ads, this is an example of what type of observation? A.contrived analysis B.content analysis C.indirect analysis D.entrapment
Q: Which of the following obtains data by observing and analyzing the contents of advertisements, newspaper articles, television programs, websites, and the like? A.contrived analysis B.content analysis C.indirect analysis D.response latency analysis
Q: _____ is the systematic observation and quantitative description of the manifest content of communication. A.Descriptive analysis B.Schemata analysis C.Hermeneutic analysis D.Content analysis
Q: Which of the following is a question that can be asked to help address the question of whether or not a subject's privacy is violated? A.Has the person been adequately notified that their behavior is being observed? B.Is the behavior being observed commonly performed in public where it is expected that others can observe the behavior? C.Is the behavior performed in a setting in which the anonymity of the person being observed is assured? D.all of these choices
Q: When an airline passenger (who is really an employee of the airline) complains loudly about his not being served a vegetarian meal so that he can note the behavior of the flight attendant in this type of situation, this is an example of what type of observation? A.content analysis B.indirect C.contrived D.response latency
Q: Observation in which the investigator creates an artificial environment in order to test a hypothesis is called _____. A.contrived observation B.biased observation C.secondary observation D.pseudo observation
Q: All of the following are errors associated with direct observation EXCEPT _____. A.subjectively B.entrapment C.accuracy D.interpretation
Q: A researcher was observing consumers' facial expressions as they looked over the menu at a restaurant. One consumer forgot her reading glasses, so she was having trouble reading the menu and had to squint her eyes, causing her to look mad. The researcher interpreted this to mean she didn"t like what she was seeing on the menu because he didn"t know she couldn"t see the words. The researcher's misreading the consumer's facial expression as dissatisfaction is an example of _____. A.response latency B.contrived observation C.response bias D.observer bias
Q: A distortion of measurement resulting form the cognitive behavior or actions of a witnessing observer is called _____. A.response latency B.researcher error C.observer bias D.entrapment
Q: John is measuring the amount of time it takes for people to make a choice between two options regarding what to select for lunch to infer the strength of their preferences for one alternative over the other. The recorded choice time is referred to as _____. A.response lag B.response interval C.response latency D.response bias
Q: _____ is the amount of time it takes to make a choice between two alternatives and is used as a measure of the strength of preference. A.Response latency B.Decision interval C.Temporal analysis D.Temporal pattern
Q: When the manager of a shopping mall records the counties listed on the license plates on cars parked at the mall in order to determine where the shoppers come from, this is an example of _____. A.direct observation B.indirect observation C.contrived observation D.response latency
Q: _____ is a straightforward attempt to observe and record what naturally occurs. A.Visible observation B.Primary observation C.Reflective observation D.Direct observation
Q: All of the following are examples of nonverbal behavior EXCEPT _____. A.smiling B.nodding C.raised eyebrows D.talking
Q: Observation in which the subject is unaware that observation is taking place is called _____ observation. A.ethnographic B.hidden C.indirect D.invisible
Q: A researcher was observing how children play on playground equipment at a public park. The observers were out in the open and parents were told that their children were being observed. This type of observation is called _____ observation. A.visible B.primary C.ethnographic D.obtrusive
Q: A situation in which an observer's presence, or the mechanical device doing the recording, is easily known to the subject involves _____. A.obtrusive observation B.visible observation C.primary observation D.first-order observation
Q: Customers going through the drive-thru at Starbucks were being watched to see how long they look at the menu before ordering. They are unaware that they are being observed. This type of observation is referred to as _____ observation. A.unobtrusive B.visible C.invisible D.indirect
Q: When the subject is unaware that he is being observed, this represents what type of observation? A.contrived B.indirect C.content analysis D.unobtrusive
Q: Having observers record the brand names of items found in a kitchen pantry of a consumer panel is an example of what type of observation? A.physical actions B.verbal behavior C.physical objects D.pictorial records
Q: Using a stopwatch to determine the average waiting time for a customer checking out in a grocery store is an example of what type of observation? A.verbal behavior B.temporal pattern C.physical action D.physical objects
Q: Measuring the distance visitors stand from a painting in a Van Gogh exhibit at the St. Louis Art Museum is an example of what type of observation? A.verbal behavior B.temporal patterns C.expressive behavior D.spatial relations
Q: Observing the comments made by travelers waiting in a check-in line at the American Airlines ticket counter in Chicago is an example of what type of observation? A.pictorial records B.verbal behavior C.expressive behavior D.spatial relations
Q: Observing the movement of workers packing shipment boxes is an example of what type of observation? A.mall interception B.verbal behavior C.physical actions D.expressive behavior
Q: All of the following cannot be observed EXCEPT _____. A.intentions B.attitudes C.expressive behavior D.feelings
Q: Observing traffic patterns at a busy intersection with cameras is an example of what type of observation? A.spatial relations and locations B.verbal records C.verbal behavior D.expressive behavior
Q: Observing a person's television viewing habits is an example of which type of observation? A.verbal records B.expressive behavior C.physical actions D.physical objects
Q: All of the following are observable phenomena EXCEPT _____. A.attitudes B.verbal behavior C.spatial relations and locations D.neurological activity
Q: Clara is a business researcher who records shoppers' movement through a grocery store. What method of research is Clara using? A.survey B.assessment C.immersion D.observation
Q: _____ is the systematic process of recording actual behavioral patterns of people, objects, and events as they happen. A.Observation B.Descriptive research C.Real-time research D.Interaction
Q: Physiological observation techniques, such as pupilometers, psychogalvanometers, and voice-pitch analysis, precisely measure levels of arousal.
Q: A psychogalvanometer measures galvanic skin response and is based on the assumption that physiological changes, such as increased perspiration, accompany emotional reactions.
Q: Eye-tracking monitors measure pupil size to determine emotional arousal.
Q: The most refined measure of website traffic is click-through rate (CTR).
Q: A study of the recording of a Monday Night Football Game in the National Football League in which the observer counts the number of shots of cheerleaders on the sidelines is an example of camera surveillance.
Q: Researchers may observe physical phenomena as well as human behavior.
Q: Arbitron is the research company that estimates national television audiences.
Q: While mechanical observation is useful, it is never used as the only means of observation.
Q: Some might see contrived observation as unethical based on the notion of entrapment.
Q: Hidden observation studies must be alert to situations in which the subject's right to privacy must be protected.
Q: When the investigator intervenes to create an artificial environment to test a hypothesis, this approach is called artificial observation.
Q: A source of error in observation studies is in the interpretation of the meaning of the observation data.
Q: In observation research, a distortion of measurement resulting from the cognitive behavior or actions of the witnessing observer is called selectivity bias.
Q: Since the observer does not interact with the subject in observation studies, observation is an error-free method of data collection.
Q: Response interval is the amount of time it takes to make a choice between two alternatives.
Q: In some instances, observation is the only method possible for collecting data.
Q: Direct observation is a straightforward attempt to observe and record what naturally occurs.
Q: Observational studies often use complementary evidence concerning individuals' "true" feelings.
Q: Observation allows for the interpretation of nonverbal behavior to supplement information from interviewers.
Q: Hidden, unobtrusive observation minimizes respondent error.
Q: Mechanical observation best suits a situation or behavior that is not easily predictable in advance of the research.
Q: Researchers can observe people or events with human observers or with machines.
Q: One limitation of observation as a research method is that the observation period is generally short.
Q: Attitudes can be observed.
Q: It is typical in observation studies for the observer to ask questions of the person who is being observed.
Q: Name and define the techniques for measuring physiological reactions.
Q: A small business owner just established a website on the Internet. Explain means by which he can monitor traffic on his website.
Q: Explain how a researcher might use observation to determine the favorableness or unfavorableness consumers might exhibit toward a brand?
1 2 3 … 923

Subjects

Accounting Anthropology Archaeology Art History Banking Biology & Life Science Business Business Communication Business Development Business Ethics Business Law Chemistry Communication Computer Science Counseling Criminal Law Curriculum & Instruction Design Earth Science Economic Education Engineering Finance History & Theory Humanities Human Resource International Business Investments & Securities Journalism Law Management Marketing Medicine Medicine & Health Science Nursing Philosophy Physic Psychology Real Estate Science Social Science Sociology Special Education Speech Visual Arts