Q&A Hero

Q: A concept is a formal statement explaining some outcome.

Q: Empirical testing means that something has been examined against reality using data.

Q: In its simplest form, a research hypothesis is a "guess" about the outcome of a research study.

Q: The term inherent construct refers to a concept that is not directly observable or measurable.

Q: The basic or scientific business researcher operates at two levels: on the abstract level of concepts (and hypotheses) and on the empirical level of variables ( and propositions).

Q: The empirical level of the ladder of abstraction is the level of knowledge that is verifiable by experience or observation.

Q: As concepts become more abstract, the easier it is to measure them.

Q: The hierarchy of theory organizes concepts in sequence from the most concrete and individual to the most general.

Q: Risk aversion is an example of a construct.

Q: A concept is a generalized idea about a class of objects, attributes, or occurrences.

Q: Theories allow researchers to build on previous knowledge.

Q: Knowledge and confirmation are the two purposes of theory.

Q: A theory is an abstract, untestable explanation of some events.

Q: ______ software is capable of learning an Internet user's preferences and automatically searching out information and distributing the information to a user's computer.

Q: _____ technology refers to users requesting information from a web page and the browser then determining a response.

Q: The Internet is a(n) _____ medium.

Q: A medium that a person can use to communicate with and interact with other users is called a(n) _____ medium.

Q: When a computer user types in "speed boats" in Google, he or she is conducting a(n) _____.

Q: A computerized directory that allows users to search the World Wide Web for information based on a keyword search is called a(n) ______.

Q: A website address that Web browsers recognize is called a(n) _____.

Q: Parties that furnish information on the World Wide Web are called _____.

Q: A(n) _____ is where the content for a particular website physically resides and is accessed.

Q: An _____ occurs when one company's computer system is integrated with another company's computer system.

Q: _____ data refers to the accumulated records resulting from point-of-sale data recordings.

Q: Numerical, text, voice, and image data that enter a decision support system are known as ______.

Q: A decision support system that gathers information about customers such as sales history and customer preferences is known as a(n) _____ system.

Q: A computer-based system that helps managers to solve problems through interaction with databases is known as a(n) ______.

Q: _____ management is the process of creating an inclusive, comprehensive, easily accessible organizational memory, which is often called the organization's intellectual capital.

Q: When a manager has sufficient information to make a good decision, the information is said to be ______.

Q: Information that is provided when a manager needs it to make an important decision is said to be ______.

Q: Information that is accurate, valid, and reliable is said to be of high ______.

Q: In information technology, _____ is data formatted (structured) to support decision-making or define the relationship between two facts.

Q: Which of the following is a collaborative effort involving many universities, government entities, and corporations? A.Intranet B.Internet2 C.Web2.0 D.smart agent network

Q: Most companies use a private data network that uses Internet standards and technology but only allows those individuals whom the organization deems as appropriate participants to access data. This is an example of a(n) _____. A.Intranet B.smart network C.internal source D.content provider

Q: When you visit websites, most likely a small computer file that records your Web usage history is created. Often this is done so the site will know you when you return and you won"t have to reenter information if you have already done so on that site. This small computer file is called a(n) _____. A.electronic data exchange B.cookie C.URL D.Intranet

Q: When an Internet user sets up his computer so that it will send him regular news about his favorite professional football team, this is an example of the application of _____. A.push technology B.pull technology C.smart agent software D.RFID

Q: When amazon.com recommends books for purchase when a customer who has ordered books from Amazon previously returns to the site, this is an example of _____. A.push technology B.electronic data interchange C.pull technology D.a URL

Q: In which type of technology does the consumer request information from a Web page and the browser then determines a response? A.Intranet B.push technology C.pull technology D.interactive technology

Q: Melanie is using the Internet to gather information designed to detect changes in her company's external operating environment. What is Melanie performing? A.environmental scanning B.behavioral tracking C.search engine optimization D.electronic data interchange

Q: What type of medium is the Internet? A.interactive medium B.one-way medium C.flow medium D.ionic medium

Q: Karl is searching "digital cameras" in Google to learn more about the brands available and prices for each. Karl is performing a(n) _____. A.predictive analysis B.keyword search C.environmental scan D.history sniff

Q: A(n) _____ searches through the Internet almost instantly looking for content containing specific words. A.environmental scan B.history sniff C.web craw D.keyword search

Q: Yahoo! and Google are examples of _____. A.home pages B.search engines C.ISPs D.CRMs

Q: www.fda.gov, www.nike.com, and www.fsu.edu are examples of _____. A.EDIs B.URLs C.DSSs D.UPCs

Q: A Web site address that Web browsers recognize is called a(n) _____. A.URL B.EDI C.DSS D.UPC

Q: What is the opening screen of a Web site called? A.cookie B.home page C.hyperlink D.browser

Q: Parties that furnish information on the World Wide Web are called _____. A.browsers B.content providers C.search engines D.hosts

Q: Where does the content for a particular website physically reside? A.content provider B.electronic data interchange C.host D.Intranet

Q: When Walmart transmits information electronically each day to Wrangler jeans about unit sales of this product in its retail outlets so that Wrangler can replenish Walmart's inventory on an as-needed basis, this is an example of _____. A.cookies B.EDI C.the Internet D.data transference

Q: The type of exchange that occurs when one company's computer system is integrated with another companys' system is called _____. A.electronic data interchange (EDI) B.radio frequency exchanged (RFE) C.electronic synergy D.realtime communication

Q: CompuStat, which publishes financial data, such as income statements and balance sheets, is an example of which type of database? A.statistical database B.financial database C.video database D.electronic interchange database

Q: LEXIS-NEXIS is a company that puts together data sources into packages that are offered to municipal, corporate, and university libraries for a fee. LEXIS-NEXIS is an example of a _____. A.data compiler B.data wholesaler C.data warehouse D.data miner

Q: Data which relates purchase information with promotional exposures and advertising frequency data by particular households are known as _____. A.single-source data B.multiple-source data C.cookies D.environmental scanning data

Q: Which of the following is an example of behavioral tracking? A.product sales histories B.test market results C.supermarket scanner data D.survey findings

Q: Accumulated records resulting from point-of-sale data recordings are known as _____. A.scanner data B.multiple-source data C.cookies D.environmental scanning data

Q: Which source of input data is represented when a company conducts research to identify the characteristics of its customers? A.internal records B.proprietary business research C.salesperson input D.behavioral tracking

Q: An organization's inventory figures are a good example of _____. A.cookies B.internal records C.external records D.CRM

Q: Which of the following is a process that allows important day-to-day operational data to be stored and organized for simplified access? A.global information system B.data warehousing C.proprietary business research D.keyword search

Q: An organization's mailing list of current customers is an example of _____. A.a cookie B.software C.a database D.a hyperlink

Q: Who can provide data to a decision support system? A.production managers B.sales managers C.accountants D.all of these choices

Q: Which part of the decision support system addresses exchanges between the firm and its customers? A.customer relationship management (CRM) system B.data warehouse C.global information system (GIS) D.intellectual capital system

Q: A computer-based system that helps decision makers confront problems through direct interaction with databases and systems is known as a(n) _____. A.Internet B.Intranet C.decision support system (DSS) D.global positioning satellite system

Q: Harold is conducting research to determine what consumer segment his company should serve with its services. Which function is this research serving? A.testing B.issues C.foundational D.performance

Q: All of the following are functions supported by marketing research EXCEPT _____. A.testing B.foundational C.compliance D.performance

Q: Which of the following is an organized collection of computer hardware, software, data, and personnel designed to capture, store, update, manipulate, analyze, and immediately display information about worldwide business activities? A.Internet B.Intranet C.global information system D.global positioning satellite system

Q: Which of the following represents a blend of previous experience, insight, and data that forms organizational memory? A.data B.knowledge C.market intelligence D.information

Q: Merck, a pharmaceutical company, places a tiny chip on drug packaging to track its product from the manufacturing plant to the consumer to ensure the product flows through the proper distribution channel and safety for consumers. The tiny chip is an application of which technology? A.RFID B.smart technology C.market dynamism D.GPS

Q: Which of the following data characteristic refers to the degree to which data represent the TRUE situation?A.timelinessB.completenessC.qualityD.relevance

Q: A researcher has assessed the reliability and validity of his data and is comfortable in thinking the data accurately matches reality. Which characteristic of valuable information does this best describe? A.relevance B.completeness C.quality D.timeliness

Q: The characteristic of data reflecting how pertinent these particular facts are to the situation at hand is called ____. A.relevance B.timeliness C.completeness D.significance

Q: All of the following are important characteristics used to evaluate the value of information EXCEPT_____. A.timeliness B.relevance C.completeness D.cost

Q: Which of the following is a subset of data and information that actually has some explanatory power enabling effective decisions to be made? A.knowledge B.intellectual capital C.business intelligence D.decision support system

Q: Data formatted (structured) to support decision making or define the relationship between two facts is referred to as _____ A.interpretive B.inductive C.information D.interactive

Q: Facts or recorded measures of certain phenomena (things or events) are known as _____. A.data B.information C.market intelligence D.knowledge E.value

Q: Data and information can be delivered to consumers or other end users via pull technology or push technology.

Q: A key word search entails all information gathering designed to detect changes in the external operating environment of the firm.

Q: Foxnews.com is an example of a content provider on the World Wide Web.

Q: Types of databases include statistical databases, financial databases, and video databases.

Q: Tracking a person's Internet surfing behavior is illegal.

Q: Scanner data is collected at store checkout counters.