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Q:
(p. 251) An ethical principle that requires punishment to be evenhanded and proportionate to transgressions is:
A. compensatory justice.
B. distributive justice.
C. restorative justice.
D. retributive justice.
Q:
Customer movements on the Internet best describes
A) clickstream behavior.
B) cookies.
C) Web bugs.
D) Web slugs.
Q:
(p. 250) Which sphere of justice requires that the benefits and burdens of company life be distributed using impartial criteria?
A. The proportionality ethic
B. Distributive justice
C. Restorative justice
D. Retributive justice
Q:
A record of user activities best defines
A) user profile.
B) electronic reference point.
C) banner.
D) transaction log.
Q:
(p. 249) Which ethical theory postulates that people must act for the common good of the society in which they live?
A. The disclosure rule
B. The theory of justice
C. The ends-means ethic
D. The might-equals-right ethic
Q:
Data collection in the Web 2.0 environment includes each of the following except
A) folksonomy.
B) chatterbots.
C) scripting.
D) polling.
Q:
(p. 249) Which principle states that a manager will act ethically if the good effects outweigh the evil?
A. The principle of justice
B. The principle of double effect
C. The principle of utility
D. The principle of equal freedom
Q:
Advantages of online surveys include
A) privacy and security concerns.
B) lower overall preparation and administration costs.
C) technological competency.
D) variation of the potential respondents.
Q:
(p. 249) Which ethical principle is grounded on the idea that every individual has protections and entitlements that need to be respected by others?
A. The intuition ethic
B. The organization ethic
C. The rights ethic
D. The disclosure rule
Q:
According to research mentioned in the textbook, online shopping segments include
A) suspicious learners.
B) fearful browsers.
C) positive technology muddlers.
D) adventurous browsers.
Q:
(p. 248) Identify the ethical principle that states that managers are responsible for the consequences when they create situations leading to both good and evil effects.
A. The principle of proportionality
B. The principle of justice
C. The principle of utility
D. The principle of equal freedom
Q:
For EC markets, Internet shoppers can be segmented based on
A) Web-usage-related lifestyle.
B) themes of Internet usage.
C) Internet attitude.
D) all of the above.
Q:
(p. 248) The set of rules that a manager can use to make decisions that have both good and bad consequences is the basis of the:
A. might-equals-right ethic.
B. ends-means ethic.
C. proportionality ethic.
D. utilitarian ethic.
Q:
The most important factor for predicting customer online purchasing behavior is
A) product information requested.
B) number of related e-mails.
C) gender.
D) number of orders made.
Q:
(p. 248) The saying, "Your right to swing your fist ends where my nose begins" is a colloquial version of the:
A. conventionalist ethic.
B. organization ethic.
C. principle of equal freedom.
D. principle of proportionality.
Q:
Methods for identifying users' profiles include each of the following except
A) content-based filtering.
B) activity-based filtering.
C) rule-based filtering.
D) button-based filtering.
Q:
(p. 248) The idea that a manager has the right to take a certain action as long as it does not deprive a worker of one of his rights is fundamental to the ethical principle of:
A. equal freedom.
B. compensatory justice.
C. proportionality.
D. double effect.
Q:
Which of the following is a market research and personalization method that uses customer data to predict, based on formulas derived from behavioral sciences, what other products or services a customer may enjoy, extending predictions to other customers with similar profiles?
A) search advertising
B) stickiness
C) collaborative filtering
D) viral marketing
Q:
(p. 247) The idea that the needs of workers should be subordinate to the needs of the organization is the basis of the:
A. categorical imperative.
B. organization ethic.
C. intuition ethic.
D. disclosure rule.
Q:
Targeting that uses information collected about an individual's Web-browsing behavior, such as the pages they have visited or the searches they have made, to select an advertisement to display to that individual best defines
A) segment targeting.
B) behavioral targeting.
C) collaborative filtering.
D) customer profiling.
Q:
(p. 246) A manager makes ethical decisions based on what he feels he can get away with given his power in the organization's hierarchy. He is using the principle of the:
A. categorical imperative.
B. intuition ethic.
C. might-equals-right ethic.
D. disclosure rule.
Q:
A data file that is placed on a user's hard drive by a remote Web server, frequently without disclosure or the user's consent, which collects information about the user's activities at a site best describes
A) cookie.
B) snippet.
C) trace record.
D) blog.
Q:
(p. 246) If a company issues ethics guidelines that include the statement: "If an action feels wrong, don't do it," the company is applying the:
A. intuition ethic.
B. ends-means ethic.
C. equal freedom principle.
D. theory of justice.
Q:
The requirements, preferences, behaviors, and demographic traits of a particular customer best describes
A) cookie.
B) marketing channel.
C) customer view.
D) user profile.
Q:
(p. 246) When employees at Dow Chemical Company face an ethical decision they are told to ask: "What feels right or wrong about the situation or action?" This is an application of the:
A. Golden Mean.
B. intuition ethic.
C. equal freedom principle.
D. theory of justice.
Q:
The matching of services, products, and advertising content with individual consumers and their preferences best describes
A) smart marketing.
B) relational marketing.
C) personalization.
D) decentralized marketing.
Q:
(p. 246) The idea that a manager simply "knows" the difference between right and wrong actions is fundamental to the:
A. disclosure rule.
B. organization ethic.
C. intuition ethic.
D. rights ethic.
Q:
Key issues related to one-to-one marketing include each of the following except
A) collaborative filtering.
B) decentralization.
C) personalization.
D) behavioral targeting.
Q:
(p. 245) A manager may comply with both the practical imperative and the Golden Rule by asking if she would change places with the person affected by the contemplated action. This is known as the:
A. press test.
B. universalizability test.
C. others test.
D. reversibility test.
Q:
With mass marketing, the focus is on the
A) product.
B) group.
C) customer.
D) location.
Q:
(p. 245) Which of the following ethical principles is primarily a perfectionist rule for interpersonal relations?
A. The Golden Rule
B. The organization ethic
C. The Doctrine of the Mean
D. The principle of equal freedom
Q:
Marketing that treats each customer in a unique way best describes
A) directional marketing.
B) ubiquitous marketing.
C) specialized marketing.
D) one-to-one marketing.
Q:
(p. 245) When a manager is trying to decide how to treat a subordinate, he asks himself: "If I treat this person in this way, would I want to switch places with this subordinate and have my supervisor treat me in this way?" In this scenario, he is applying the:
A. press test.
B. reversibility test.
C. others test.
D. universalizability test.
Q:
(p. 245) Identify the principle that admonishes a manager to treat employees as ends in themselves and not to manipulate them simply as factors of production for the self-interested ends of the company.
A. The disclosure rule
B. The Doctrine of the Mean
C. The practical imperative
D. The organization ethic
Q:
A marketing method that focuses on building a long-term relationship with customers best defines
A) one-to-one marketing.
B) market segmentation.
C) relationship marketing.
D) collaborative marketing.
Q:
Common criteria used for effective market segmentation include each of the following except
A) risk core.
B) collaborative.
C) profitability.
D) demographic.
Q:
(p. 245) "Do unto others as you would have them do unto you" is the basic tenet of the:
A. Golden Rule.
B. Doctrine of the Mean.
C. organization ethic.
D. rights ethic.
Q:
The process of dividing a consumer market into logical groups for conducting marketing research and analyzing personal information best describes
A) market segmentation.
B) market randomization.
C) market selecting.
D) one-to-one marketing.
Q:
(p. 244) When a manager "cuts corners" by acting in questionable ways, he/she is acting according to the:
A. rights ethic.
B. intuition ethic.
C. ends-means ethic.
D. utilitarian ethic.
Q:
Basic approaches used in marketing and advertising include each of the following except
A) one-to-one marketing.
B) market segmentation.
C) mass marketing.
D) market brokering.
Q:
(p. 244) Which ethical principle asserts that right actions are found in the area between extreme behaviorslabeled as excess on the one hand and deficiency on the other?
A. The principle of equal freedom
B. The Doctrine of the Mean
C. The categorical imperative
D. The theory of justice
Q:
Each of the following is a key element for achieving trustworthiness except
A) integrity.
B) competence.
C) branding.
D) security.
Q:
(p. 244) Aristotle's idea that "virtue requires moderation" is an essential part of the:
A. disclosure rule.
B. Doctrine of the Mean.
C. might-equals-right ethic.
D. intuition ethic.
Q:
Systems used to establish trust among members of online communities where parties with no prior knowledge of each other use the feedback from their peers to assess the trustworthiness of the peers of the community best describes
A) branded systems.
B) reputation-based systems.
C) review-driven systems.
D) loyalty-based systems.
Q:
(p. 243) A manager faced with an ethical dilemma asks herself how it would feel to explain the decision to a wider audience by using this ethical principle.
A. The ends-means ethic
B. The principle of proportionality
C. The Doctrine of the Mean
D. The disclosure rule
Q:
The belief that an online website or other digital entities can deliver what they promise so that the recipient trusts them best defines
A) online trust.
B) reputation-based system.
C) customer loyalty.
D) e-trust.
Q:
(p. 243) In considering whether or not to do a certain action that involves ethical reasoning, a manager asks himself: "If I act in this way, do I want to read about my actions in The New York Times' tomorrow morning?" In this scenario, he is applying:
A. the disclosure rule.
B. the universalizability test.
C. the ends-means ethic.
D. the reversibility test.
Q:
The psychological status of willingness to depend on another person or organization best describes
A) commitment.
B) dedication.
C) behavioral targeting.
D) trust.
Q:
(p. 243) In considering whether or not to do a certain action based on ethical reasoning, a manager asks herself: "If I act in this way, would my family approve of my actions?" Which of the following ethical principles is she applying?
A. The ends-means ethic
B. The intuition ethic
C. The organization ethic
D. The disclosure rule
Q:
(p. 242-243) Which of the following ethical principles is based on the idea that a manager can do whatever he wants as long as he does not break the law?
A. The principle of equal freedom
B. The conventionalist ethic
C. The Doctrine of the Mean
D. The disclosure rule
Q:
A deep commitment to repurchase or repatronize a preferred product/service continually in the future, thereby causing repetitive same-brand or same brand-set purchasing, despite situational influences and marketing efforts that have the potential to cause switching behavior best describes
A) buyer commitment.
B) branding.
C) customer loyalty.
D) behavioral targeting.
Q:
(p. 242) Which ethical principle holds that a manager faced with a moral choice must act in a way that he/she believes is right and just for any person in a similar situation?
A. The disclosure rule
B. The Doctrine of the Mean
C. The categorical imperative
D. The Might-Equals-Right Ethic
Q:
Each of the following is a major general purchasing-decision model phase except
A) information search.
B) maintenance.
C) evaluation of alternatives.
D) purchase and delivery.
Q:
Deciding from whom to buy a product best describes
A) customer loyalty.
B) product brokering.
C) merchant brokering.
D) electronic branding.
Q:
(p. 241) Which of the following ethical principles is based on the fundamental idea of "a command that admits no exception"?
A. The categorical imperative
B. The Doctrine of the Mean
C. The disclosure rule
D. The rights ethic
Q:
(p. 258) Ethical perfection is factual and real.
Q:
Deciding what product to buy best describes
A) merchant brokering.
B) product brokering.
C) electronic decision support.
D) social shopping.
Q:
(p. 257) Ethical intuition is a form of social intuition.
Q:
The major influential factors affecting consumer behavior include
A) product/service factors.
B) merchant and intermediary factors.
C) personal characteristics.
D) all of the above.
Q:
(p. 256) Natural selection is the evolutionary basis of ethics.
Q:
Referencing the EC Consumer Behavior Model, which of the following is mostly controlled by the sellers?
A) product/service characteristics
B) consumer characteristics
C) environmental characteristics
D) merchant and intermediary characteristics
Q:
(p. 254) There is no specific part of the brain that makes ethical decisions.
Q:
Using e-mail to send unwanted ads is called spamming.
Q:
(p. 253) The virtue ethic states that ethical behavior arises from the virtues within one's character.
Q:
Viral marketing is word-of-mouth marketing by which customers promote a product or service by telling others about it.
Q:
(p. 251) Utilitarianism protects both individual needs and community needs equally.
Q:
Paid representation refers to buying keyword ads on a web page that contains the search engine's results of a search.
Q:
Listing URLs and collaborative filtering are the two major forms of search engine advertising.
Q:
(p. 251) Compensatory justice requires inequitable compensation to victims.
Q:
(p. 250-251) Retributive justice allows that pay raises can be distributed on the basis of friendship rather than on performance.
Q:
E-mail advertising refers to adding advertisements to e-mail messages sent to customers.
Q:
A pop-under ad appears underneath the current browser window, so when the user closes the active window the ad is still on the screen.
Q:
(p. 250) The economic and political factors within a society affect an individual's chances for justice to be served.
Q:
Live banners appear at random, not as the result of the user's action.
Q:
(p. 249) Rights are an absolute doctrine with definite limits.
Q:
Random banners appear when a predetermined word is queried from a search engine.
Q:
(p. 249) Rights have corresponding duties associated with them.
Q:
Ad categories include classified, display, and static.
Q:
(p. 248) The principle of equal freedom can act as a tiebreaker when the rights of two managers are in conflict.
Q:
Stickiness is the characteristic that influences the average length of time a visitor stays in a site.