Q&A Hero

Q: (p. 247) The idea that the needs of workers should be subordinate to the needs of the organization is fundamental to the organization ethic.

Q: Conversion rate refers to the percentage of clickers who actually make a purchase.

Q: RPM is the fee an advertiser pays for each 1,000 times a page with a banner ad is shown.

Q: (p. 246) Philosopher G. E. Moore believed that a good manager can "sense" the difference between right and wrong behavior.

Q: Touch point refers to a count that is made each time a visitor clicks on an advertising banner to access the advertiser's website.

Q: (p. 245) The Golden Rule of ethics suggests to managers that it is acceptable to treat workers as simply factors of production that should be manipulated in the manager's best interest.

Q: Viewpoints are the number of times users call up a page that has a banner on it during a specific period.

Q: (p. 245) The Golden Rule of ethics is: "Justice is nothing else than the interest of the stronger."

Q: A cookie is a small banner that is linked to a website and may contain downloadable software.

Q: (p. 244) Aristotle argued that the end justified the means.

Q: A major advantage of online market research is the ease in obtaining truly representative samples.

Q: (p. 243) The conventionalist ethic is a thin justification for questionable behavior by managers.

Q: The ethics and legality of Web tracking is one of several limitations of online research methods.

Q: (p. 242) Kant's categorical imperative is an ethical guideline that allows a manager to be flexible and act depending on the situation.

Q: Biometric tracking occurs inside the Web environment and provides a trail of the user's activities in the website.

Q: (p. 241) The categorical imperative, an ethical guide for behavior, is based on the writings of German philosopher Immanuel Kant.

Q: Web analytics cannot be done on a customer-by-customer basis.

Q: (p. 199) The theory that business actions are judged by the general ethical standards of society and not by a special set of more permissive standards is the theory of: A. amorality. B. moral unity. C. ethical universalism. D. ethical relativism.

Q: Folksonomy is one of several data collection methods available in a Web 2.0 environment.

Q: (p. 198) The idea that business should be conducted without considering ethical standards or societal ideals is known as the theory of: A. moral responsibility. B. amorality. C. reciprocity. D. ethical universalism.

Q: Moderated focus groups conducted in chat rooms is one method for collecting online data.

Q: (p. 197) The study of good and evil, right and wrong, and just and unjust actions in business is called: A. moral free space. B. corporate culture. C. business ethics. D. moral muteness.

Q: Market segmentation can be done with the aid of data modeling and data warehousing tools.

Q: (p. 197) The study of which actions are "right" and which actions are "wrong" is called: A. ethics. B. law. C. religion. D. master morality.

Q: Satisficing is a style of thinking that involves ignoring most of the information available, and instead using a few salient information cues, often social in nature, along with a set of simple, but usually smart mental rules of thumb to make intuitive decisions.

Q: (p. 225) Training is the key to communicating ethics and compliance knowledge.

Q: Personalization, behavioral targeting, and data mining are three key issues related to one-to-one marketing.

Q: (p. 222) Most U.S. companies have a written code of ethical conduct.

Q: When compared to mass marketing and market segmentation, one-to-one marketing has few campaigns.

Q: (p. 221) Most companies focus more on an ethics approach to prevent wrongdoing than on a compliance approach.

Q: (p. 219) There is overwhelming evidence that individuals are influenced to be more or less ethical by the situations they are in.

Q: One of the greatest benefits of EC is its ability to match products or services with individual consumers.

Q: (p. 218) Demographic factors explain a lot about what individual qualities are associated with ethical behavior.

Q: Trustworthiness can be achieved through integrity, competence, and privacy.

Q: It is not the total number of reviews that influences customer repurchase intention, but the percentage of positive reviews.

Q: (p. 216) All corporate cultures have ethical dimensions.

Q: E-loyalty refers to a customer's loyalty to an e-tailer or loyalty programs delivered online or supported electronically.

Q: (p. 214) A critical function of managers is to create strong competitive strategies that enable a company to meet its strategic objectives even if it means encouraging ethical compromise.

Q: (p. 212) Top managers are the strongest influence on the integrity of the company's managers.

Q: Trust and customer satisfaction are the two main marketing goals.

Q: (p. 211) When managers are convicted of criminal behavior, prison sentences are imposed based on a numerical point system.

Q: In the consumer decision process, the user is the person who consumes or uses a product or service.

Q: (p. 210) Executives are more often prosecuted than corporations, though harder to convict.

Q: In the consumer decision process, the influencer is the person who ultimately makes the buying decision.

Q: (p. 209) When a company signs a DPA or NPA it is indicted.

Q: Service factors are the functions available on the website to provide direct support in the transaction process.

Q: (p. 207-208) A court awards punitive damages to a plaintiff only if malicious and willful misconduct by a company was established.

Q: (p. 206) When a court makes a monetary award to a plaintiff to correct concrete losses of his business, this is called punitive damages.

Q: Individual consumers and organizational buyers are two types of online consumers.

Q: (p. 205) Different countries have the same ethical values.

Q: Netflix's NetMatch is a software agent that uses data mining tools to sift through a database of more than 3 billion film ratings, as well as through customer rental histories.

Q: Identify seven uses of virtual worlds to facilitate learning.

Q: (p. 203) Logical positivism is a school of thought that rejects ethical perfection, taking the position that human affairs will be characterized by flawed behavior.

Q: (p. 202) Standards of ethical behavior were arguably clearer in ancient Greek civilization than they are now.

Q: Identify five major drivers of social commerce in virtual worlds.

Q: Briefly discuss five major categories of virtual world applications.

Q: (p. 200) The basic purpose of the study of ethics is to have individuals in society act cooperatively as a social whole.

Q: Identify Howe's four categories of crowdsourcing.

Q: (p. 199) According to the theory of moral unity, there are two different standards for ethics: one for society in general and another one for business.

Q: Identify five categories of social networking space. For each identified category, provide an example.

Q: (p. 198) The belief that business should be conducted without reference to the full range of ethical standards, restraints, and ideals in society is known as business ethics.

Q: Each of the following is a way social networks generate revenue except A) create affiliations with physical venues where members can meet. B) partner with organizations that pay a monthly service fee. C) offer premium service to individuals for a monthly or per-service fee. D) send direct mailings to customers based on recent in-store purchases.

Q: (p. 197) What is right or wrong in a business decision involving ethical concerns is always a clear decision.

Q: According to Soat (2009), the most important business objective of social networking is A) business model innovation. B) increasing customer loyalty. C) generating more word of mouth. D) improving partner relationships.

Q: As per the U.S. Sentencing Commission's Guidelines Manual, what are the seven steps of an effective compliance program?

Q: Dimensions of virtual worlds include A) social space. B) entertainment space. C) experimental space. D) all of the above.

Q: What is an ethics and compliance program? Is it being followed by companies?

Q: The act of outsourcing tasks, traditionally performed by an employee or contractor, to an undefined, large group of people or community, through an open call best describes A) social advertising. B) crowdsourcing. C) social remediation. D) collective marketing.

Q: What is corporate culture? Explain the three levels of culture according to pioneering researcher, Edgar Schein.

Q: Which of the following is a community of entrepreneurs and small business owners dedicated to helping each other succeed through the premise that collaboration beats competition? A) Entrepreneur Connect B) E.Factor C) Biznik D) Startup Nation

Q: What are the factors that influence managerial ethics? Why is the example of company leaders considered perhaps the strongest influence on integrity in a corporate culture?

Q: Major reasons to use or deploy business social networking include A) increasing revenue. B) reducing operation and travel costs. C) reducing communication and improving collaboration. D) all of the above.

Q: Discuss the criminal prosecution of managers and corporations. How do they differ?

Q: A social network whose primary objective is to facilitate business connections and activities best describes A) commercial network. B) social vortal. C) business social network. D) social marketplace.

Q: (p. 206) Explain the difference between a civil court awarding compensatory damages and punitive damages to a plaintiff.

Q: Which of the following refers to a customer engagement strategy in support of companies' defined goals and objectives toward optimizing the customer experience and where success requires a focus on people, processes, and technology associated with customer touchpoints and interactions? A) People Across Nations (PAN) B) Social Customer Relationship Management (SCRM) C) Social Academy of Customers Unite (SACU) D) Society, Community, Customers (SCC)

Q: Explain what Thomas Donaldson and Thomas W. Dunfee meant by the concept of "hypernorms." Give examples of these types of norms.

Q: A customer service approach that focuses on building long-term and sustainable customer relationships that add value both to the customers and the merchants best describes A) customer relationship management. B) mobile commerce. C) social marketing. D) social analytics.

Q: Discuss the three stages of a "civilization" as it typically develops over time.

Q: Members of social networks who do social shopping and understand their rights and how to use the wisdom and power of crowdsourcing and communities to their benefit best describes A) brand loyalists. B) social climbers. C) intelligent mavens. D) social customers.