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Q:
(p. 203) Explain the basic ideas in the philosophy of utilitarianism.
Q:
The ability of humans to interact with each other effectively best describes
A) social civility.
B) social diplomacy.
C) social intelligence.
D) social integration.
Q:
Discuss the difference, if any, between ethics and business ethics. How are they similar and different from one another?
Q:
The process of measuring, analyzing, and interpreting the results of interactions and associations among people, topics, and ideas best describes
A) social intelligence.
B) social analytics.
C) social brainstorming.
D) familial statistics.
Q:
Any video that is passed electronically, from person to person, regardless of its content best describes
A) viral video.
B) malicious video.
C) spiral video.
D) social video.
Q:
(p. 205) Distinguish between ethical universalism and ethical relativism.
Q:
The identification of the real-world geographic location of an Internet-connected computer, mobile device, website, or visitor best describes
A) digital forensics.
B) social forensics.
C) social analytics.
D) geolocation.
Q:
Explain the basic teachings of the realist school of ethics.
Q:
A type of social networking in which geographic services and capabilities such as geocoding and geotagging are used to enable additional social dynamics best describes
A) geolocation.
B) georeferencing.
C) geosocial networking.
D) geoplacement.
Q:
(p. 199) What is the theory of moral unity?
Q:
Viral marketing done by bloggers best describes
A) extreme blogging.
B) viral blogging.
C) freedom of expression.
D) social diving.
Q:
Explain what is meant by the theory of amorality.
Q:
Which of the following is a word-of-mouth method by which customers promote a product or service by telling others about it?
A) viral marketing
B) vortal commerce
C) social expression
D) branded commerce
Q:
(p. 227) According to the U.S. Sentencing Commission's Guidelines Manual, if criminal conduct occurs:
A. stop the program.
B. terminate participation.
C. establish dynamic psychological processes.
D. modify the program to prevent repeat offenses.
Q:
Components to expect in a social shopping site include
A) how-to-guides.
B) product page discussions.
C) project journals.
D) all of the above.
Q:
(p. 221) A(n) _____ approach teaches employees to meet legal and regulatory requirements and emphasizes following rules.
A. ethics
B. compliance
C. moral
D. value-based
Q:
Which of the following is a social marketplace for a huge community of creative people who enjoy sharing, learning, and expressing themselves through images, forums, and blogs? Members provide royalty-free stock images that other individuals and professionals can legally buy and share.
A) Flipsy
B) Listia
C) Craigslist
D) Fotolia
Q:
(p. 221) After the turn-of-the-century fraud scandals, Congress created requirements for antifraud mechanisms with this 2002 Act.
A. The Sarbanes-Oxley Act
B. The Confidential Information Protection and Statistical Efficiency Act
C. The Federal Information Security Management Act
D. The TEACH Act
Q:
(p. 220) The coordinated efforts of a company to prevent its managers from breaking the law and to act ethically are called:
A. ethics programs.
B. reciprocity.
C. theory of amorality.
D. moral muteness.
Q:
Which of the following social marketplaces allows anyone to list, buy, and sell books, music, movies, and games, and it was created to fill the need for a free and trustworthy media marketplace?
A) Listia
B) Craigslist
C) Flipsy
D) Fotolia
Q:
An online community that harnesses the power of one's social networks for the introduction, buying, and selling of products, services, and resources, including one's own creations best describes
A) social vortal.
B) social marketplace.
C) relaxed commerce.
D) reverse commerce.
Q:
(p. 218) The tendency of an individual to use self-centered, immoral, manipulative behavior in a group is known as:
A. psychoticism.
B. narcissism.
C. Machiavellianism.
D. neuroticism.
Q:
The largest social community is
A) Kaboodle.
B) AOL.
C) Calvin Klein.
D) MySpace.
Q:
(p. 215) Kinds of decisions made form a part of:
A. assumptive values.
B. tacit underlying values.
C. espoused values.
D. artifacts.
Q:
(p. 215) Under which of the following corporate cultural values do symbolic displays such as picture walls of former executives come under?
A. Espoused values
B. Artifacts
C. Enacted values
D. Tacit underlying values
Q:
Shopping communities and common forum features include
A) brand communities.
B) idea boards.
C) user galleries.
D) all of the above.
Q:
Major models of social shopping include each of the following except
A) social hubs.
B) flash sales.
C) group buying and shopping together.
D) shopping communities and clubs.
Q:
(p. 215) Corporate cultural values found in documents such as mission statements and codes of ethics are known as:
A. espoused values.
B. artifacts.
C. enacted values.
D. tacit underlying values.
Q:
(p. 215) Visible behaviors like patterns of interaction come under which of the following corporate culture levels?
A. Espoused values
B. Artifacts
C. Assumptive values
D. Tacit underlying values
Q:
Benefits of social shopping include
A) discovering products/services you never knew existed.
B) confidence and trust in online shopping increases.
C) learning from others' experience.
D) all of the above.
Q:
Which of the following social media and e-commerce roles, as identified by Gartner Inc., connects with other people in order to find out the information, skills, and obligations they need to conduct their daily lives?
A) self-sufficient
B) seeker
C) maven
D) connector
Q:
(p. 215-216) The unspoken, unwritten beliefs about the nature of the company and what behaviors bring success are called:
A. artifacts.
B. tacit underlying values.
C. assumptive values.
D. espoused values.
Q:
Which of the following social media and e-commerce roles, as identified by Gartner Inc., perform a bridging function between disparate groups of people?
A) salesman
B) seeker
C) connector
D) maven
Q:
(p. 215) Identify the corporate culture level that encompasses formal statements of belief and intention.
A. Espoused values
B. Artifacts
C. Enacted values
D. Tacit underlying values
Q:
(p. 215) Which level of corporate culture includes both physical expressions of culture and visible behaviors?
A. Espoused values
B. Artifacts
C. Assumptive values
D. Tacit underlying values
Q:
A method of shopping where the shoppers enlist others to participate in the purchase decision best describes
A) communal shopping.
B) social retailing.
C) social connections.
D) social browsing.
Q:
(p. 215) The set of values, norms, and rules that define a company are called:
A. management theory.
B. organizational performance.
C. corporate culture.
D. strategies and policies.
Q:
As suggested by Jefferies (2008), drivers for selling in social networks include
A) recommendations/suggestions made by friends.
B) pressure to increase top-line revenue growth.
C) efforts to improve overall sales productivity.
D) all of the above.
Q:
A method of e-commerce where shoppers' friends become involved in the shopping experience best describes
A) social coaching.
B) personal shopping.
C) familial shopping.
D) social shopping.
Q:
(p. 212) The example of _____ is perhaps the strongest influence on integrity in a corporate culture.
A. organization culture
B. company leaders
C. employee relations strategies
D. subordinate behaviors
Q:
Risk factors associated with conducting social commerce include each of the following except
A) security and privacy issues.
B) possibilities of fraud.
C) establishing multiple crowdsources.
D) integration with existing IT systems.
Q:
(p. 211) When managers are convicted of a crime, their prison sentences are based on a(n):
A. numerical point system.
B. grading system.
C. evidence-based review system.
D. rating system.
Q:
Members conversing and connecting with one another using cell phones or other mobile devices best describes
A) mobile marketing.
B) mobile social networking.
C) mobile media clubs.
D) telemarketing.
Q:
(p. 210) A person hired by a corporation to oversee fulfillment of conditions in an agreement to avoid criminal indictment is called a:
A. gatekeeper.
B. mentor.
C. principal.
D. monitor.
Q:
Which of the following refers to fellow consumers connecting with and listening to other consumers somewhere in the world who think and consume the way they do?
A) taste twins
B) social double
C) taste buddy
D) social buddy
Q:
(p. 210) Identify the correct statement about deferred prosecution agreements (DPAs).
A. A company can be prosecuted even if it has signed a DPA.
B. The government will not prosecute if the corporation takes steps to compensate victims and prevent future wrongdoing.
C. Because corporations are so fearful of indictment, they are drawn into DPAs.
D. It is an agreement between a prosecutor and an individual to delay prosecution while the company takes remedial actions.
Q:
The benefits of social commerce to retailers include
A) word-of-mouth marketing.
B) increased website traffic.
C) increased sales.
D) all of the above.
Q:
(p. 209) A non-prosecution agreement is one:
A. whereby the government agrees to dismiss a filed criminal charge.
B. in which U.S. attorneys decline prosecution of a corporation that has taken appropriate steps to report a crime, cooperate, and compensate victims.
C. between a prosecutor and a corporation to delay prosecution while the company takes remedial actions.
D. that typically involves the filing of an accusatory instrument whose arraignment is suspended for a specified time period, usually one to three years.
Q:
Benefits to vendors of social commerce include
A) better self-service is possible.
B) customers can assist other customers.
C) identifying problems quickly.
D) customers' expectations can be met in full and quickly.
Q:
(p. 208) Corporations are not allowed to invoke the _____ Amendment right against self-incrimination when prosecutors ask them to turn over documents related to a crime.
A. Fifth
B. Sixth
C. Fourteenth
D. Fifteenth
Q:
Benefits of social commerce to customers include
A) identifying brand advocates.
B) paying less for products and services.
C) creating viral advertisements.
D) using low-cost user-generated content.
Q:
(p. 208) Which legal doctrine, created by the Supreme Court in 1909, states that corporations are liable for the actions of employees who commit a crime in the course of their employment when their act was for the benefit of the company?
A. Res judicata
B. Res ipsa loquitur
C. Respondeat superior
D. Quid pro quo
Q:
The delivery of e-commerce activities and transactions through social networks and/or via Web 2.0 software best describes
A) social commerce.
B) mobile commerce.
C) intelligent commerce.
D) knowledge commerce.
Q:
(p. 206) When a civil court requires payments by a company that are in excess of actual losses to injured parties, these payments are called:
A. supplementary damages.
B. punitive damages.
C. general damages.
D. compensatory damages.
Q:
Which of the following is a term coined by Mark Zuckerberg of Facebook, which originally referred to the social network of relationships between users of the social networking service provided by Facebook?
A) social tapestry
B) social range
C) social tweet
D) social graph
Q:
(p. 206) Which of the following are awarded to deter similar actions and punish a corporation that has exhibited malicious and willful misconduct?
A. Compensatory damages
B. Nominal damages
C. Punitive damages
D. General damages
Q:
Referencing the social networking space categories, NutshellMail and FriendFedd are examples of
A) leisure-oriented sites.
B) professional networking sites.
C) social network aggregation.
D) social news.
Q:
(p. 206) When a civil court requires payments by a company to correct "concrete losses" experienced by injured parties, these payments are called:
A. compensatory damages.
B. general damages.
C. punitive damages.
D. incidental damages.
Q:
Social media categories include each of the following except
A) blogs.
B) records management.
C) collaborative projects.
D) content communities.
Q:
Which of the following is a term that describes use of social media platforms such as networks, online communities, blogs, wikis, or any other online collaborative media for marketing, market research, sales, CRM, and customer service?
A) social media marketing
B) interactive marketing
C) consumer marketing
D) impulse marketing
Q:
(p. 206) According to Thomas Donaldson and Thomas W. Dunfee, the idea that "inconsistent norms" are acceptable as long as they do not violate any hypernorms is called:
A. amorality.
B. moral free space.
C. reciprocity.
D. moral muteness.
Q:
(p. 205) According to Thomas Donaldson and Thomas W. Dunfee, the right to political participation is a(n):
A. master morality.
B. example of reciprocity.
C. hypernorm.
D. example of moral muteness.
Q:
A sociological concept that refers to connections within and between social networks; the core idea is that social networks have value. This best defines
A) interactive intelligence.
B) knowledge management.
C) social media marketing.
D) social capital.
Q:
(p. 205) Rights to life are an example of:
A. master morality.
B. reciprocity.
C. hypernorms.
D. slave morality.
Q:
Which of the following focused on marketing children's health care insurance for working families and made affordable comprehensive medical care available to over 300,000 children?
A) Apple Care
B) Peach Aid
C) PeachCare for Kids
D) Orange Care
Q:
(p. 205) All variations of ethical principle should conform to which of the following?
A. Hypernorms
B. Externalities
C. Moral muteness
D. Master morality
Q:
A combination of social policy and marketing practices to achieve a set of social behavioral goals within a target audience best describes
A) mobile marketing.
B) social marketing.
C) electronic enterprise.
D) social justice.
Q:
(p. 205) According to Thomas Donaldson and Thomas W. Dunfee, ethical principles that are the basis for all other ethical principles are called:
A. formal rules.
B. tacit underlying values.
C. hypernorms.
D. externalities.
Q:
The online platforms and tools that people use to share opinions, experiences, insights, perceptions, and various media, including photos, videos, and music, with each other best describes
A) social media.
B) cloud computing.
C) social marketing.
D) mobile commerce.
Q:
(p. 205) The idea that there are no common ethical values but that each culture determines these values is a basic tenet in:
A. ethical universalism.
B. ethical relativism.
C. reciprocity.
D. master morality.
Q:
Web 2.0 tools can generate revenue growth, user growth, and increased resistance to competition in indirect ways.
Q:
(p. 205) Identify the theory that adopts the belief that different cultures may create different values and there is no universal standard by which to judge which values are superior.
A. Reciprocity
B. Ethical universalism
C. The theory of amorality
D. Ethical relativism
Q:
Recent studies have shown that small companies do no succeed in social commerce.
Q:
Social commerce support systems include payments, order fulfillment, security, and system development and business plans.
Q:
(p. 205) Which of the following schools holds that in terms of biological and psychological needs, human nature is the same everywhere?
A. Reciprocity
B. Ethical universalism
C. Amorality
D. Ethical relativism
Q:
(p. 205) The idea that ethical rules are "transcultural" because the same ethical rules apply to all cultures is a fundamental tenet in:
A. ethical universalism.
B. the theory of amorality.
C. reciprocity.
D. ethical relativism.
Q:
Interfacing with social networks does not involve risk.
Q:
The tangible cost of many social commerce projects can be very low, but the total cost can be very high due to the cost of the risks that may materialize.
Q:
(p. 204) Friedrich Nietzsche's idea that great men made their own ethical rules without respect for the general good was called:
A. master morality.
B. the theory of moral responsibility.
C. realism.
D. moral free space.
Q:
A social game is a video game played in a social network.