Q&A Hero

Q: (p. 204) According to Friedrich Nietzsche, the mass of ordinary people developed a(n) _____ intended to shackle the great men. A. master morality B. moral free space C. slave morality D. ethical relativism

Q: The collaboration space in a virtual world is where software agents, on your behalf, seek information and engage with other agents to fulfill or facilitate transactions.

Q: (p. 204) The idea that "the ends justify the means" was a basic tenet of: A. reciprocity. B. the theory of moral unity. C. Machiavelli. D. Donaldson and Dunfee.

Q: Yammer is a clone of Facebook for business and is used by more than 1.5 million people in over 90,000 companies.

Q: (p. 203) Which of the following believed that both good and evil were a natural part of human nature? A. The realist school B. The school of ethical relativism C. The school of ethical universalism D. The legalist school

Q: To build and nurture a community is one of the major reasons to use or deploy business social networking.

Q: (p. 203) Jeremy Bentham developed the idea of _____ as a guide to ethics. A. utilitarianism B. deontology C. virtue ethics D. ethical egoism

Q: Facebook is the most popular business-oriented social network service.

Q: (p. 203) Which of the following rejects ethical perfection, taking the position that human affairs will be characterized by flawed behavior and ought to be depicted as they are, not as we might wish them to be? A. The legalist school B. The school of ethical relativism C. The realist school D. The school of ethical universalism

Q: Social customer relationship management is the new replacement for customer relationship management.

Q: (p. 200) Which idea reflects the central purpose of ethics, which is to bind individuals into a cooperative social whole? A. Realism B. Utilitarianism C. Reciprocity D. Ethical relativism

Q: Conversational marketing is the trend where companies utilize Web 2.0 tools to get feedback from customers.

Q: (p. 200) When a manager acts toward a customer in a favorable way in the hope that the customer will return for future purchases, this is an example of: A. reciprocity. B. utilitarianism. C. realism. D. manipulation.

Q: According to Learmonth (2011), the 2012 ad revenue for Twitter is estimated to be over $1 billion.

Q: (p. 199) The idea that only one set of ethical standards exists for business and for society is known as the theory of: A. amorality. B. moral muteness. C. hypernorms. D. moral unity.

Q: Social networks are an ideal place to disseminate viral videos.

Q: What is philanthrocapitalism?

Q: An opt-out is a permission-based network that requires a user to join or sign up.

Q: Discuss cause marketing. What are the criticisms of cause marketing?

Q: Geolocation apps report your location to other users, and they associate real-world locations to your location.

Q: Social apps involve placing advertisement in paid-for media space on social media platforms such as Facebook, YouTube, and Twitter, as well as on blogs and forums.

Q: Explain what is meant by the concept of "strategic philanthropy" and give a business example of this concept.

Q: The major current revenue source for social commerce vendors is advertising.

Q: (p. 177) What is checkbook philanthropy?

Q: According to Zwilling (2011), location-based service opportunities for B2B include the creation of social hubs.

Q: Explain what the Global Reporting Initiative (GRI) is intended to accomplish.

Q: (p. 171) Explain how a company can do a social audit when it decides to evaluate its impact on society.

Q: Flipsy is an online auction marketplace where users swap virtual currency for free stuff.

Q: To complete the cycle of CSR implementation, companies can assess and report information about their social performance. What are the two main purposes that companies achieve by publishing such reports?

Q: Brand communities are a common feature of communities and forums.

Q: A common strategy of flash sale sites is to focus on an industry.

Q: Explain what an action plan is and how it facilitates CSR implementation.

Q: Spot buying is one of the major models of social shopping.

Q: (p. 167-168) What is a strategy? Discuss the implementation of a CSR strategy.

Q: Building and sharing wish lists is one of the benefits associated with social shopping.

Q: (p. 160-161) Distinguish between the progressive business model and the traditional model as they relate to corporate responsibility.

Q: According to a Gartner Inc. study about roles in social media and e-commerce, mavens prefer to find out for themselves what they need to know in order to satisfy their needs.

Q: (p. 175) Explain what is meant by corporate philanthropy and how it is expressed.

Q: Social shopping is done in social networks and in vendors' socially oriented stores, but is not done in stores of special intermediaries.

Q: (p. 171) Explain what is meant by the "triple bottom line" in GRI reporting.

Q: Adding social software and features to existing commerce sites is one of the two basic practices of social commerce.

Q: Explain the basic components of a company's mission statement. What should be included in this statement?

Q: Off-deck is one of the two basic types of mobile social networks.

Q: (p. 163) Explain what is meant by corporate social responsibility.

Q: According to an InformationWeek survey of business technology experts, security issues are a major concern with Enterprise 2.0.

Q: Define a business model and explain its purpose.

Q: According to an InformationWeek survey of business technology experts, the most useful Web 2.0 tools in Enterprise 2.0, based on percentage, are mashups.

Q: (p. 181) Which of the following is an emerging form of philanthropy that uses market forces to achieve results? A. Checkbook philanthropy B. High impact philanthropy C. Philanthrocapitalism D. Microphilanthropy

Q: The social graph is digital and defined explicitly by all connections involved.

Q: (p. 179) When American Express Co. advertised that it would donate 3 cents per transaction to nonprofit anti-hunger groups over a two-month period for all charges against its credit card, it was an example of: A. cause-related marketing. B. checkbook philanthropy. C. the triple bottom line. D. a scenario.

Q: Expression Engine and Xanga are examples of media sharing social networking spaces.

Q: (p. 179) Which of the following is a variant of strategic philanthropy in which charitable contributions are based on purchases of a product? A. Altruism B. Checkbook philanthropy C. Venture philanthropy D. Cause-related marketing

Q: Knowledge management is one of the six different types of social media.

Q: (p. 178) When a corporation aligns its charitable strategy with its business strategy, it is known as: A. venture philanthropy. B. strategic philanthropy. C. philanthrocapitalism. D. altruism.

Q: With social media, users, rather than organizations, produce, control, use, and manage content, often at little or no cost.

Q: (p. 177) Which of the following is a traditional, passive form of corporate philanthropy characterized by donations to multiple worthy causes without any relationship to business strategy? A. Altruism B. Cause-related marketing C. Checkbook philanthropy D. Venture philanthropy

Q: User-generated content refers to various kinds of media content that are produced by end users and are publicly available.

Q: (p. 176) In 2009, U.S. charitable giving was about $304 billion. The largest proportion of this was given by: A. corporations. B. foundations. C. individuals. D. charitable bequests.

Q: Health risks of cell phone use include each of the following except A) cell phone addiction. B) damage from cell radio frequency emissions. C) spinal injury. D) repetitive stress injury.

Q: (p. 175) When a company gives monetary gifts to society in order to advance social welfare, it is called: A. the triple bottom line. B. a social audit. C. philanthropy. D. volunteering.

Q: (p. 173) All of the following are examples of social performance indicators in the triple bottom line EXCEPT: A. total amount of employee wages and benefits. B. total hours of employee training. C. total number of incidents of discrimination and actions taken. D. total number of substantiated complaints regarding breaches of customer privacy.

Q: Ethical issues raised by m-commerce include each of the following except A) limited access to data and documents. B) privacy invasion. C) infringing on workers' personal time. D) isolation.

Q: (p. 173) Verification by audit that information in a corporate sustainability report is correct is known as: A. triple bottom line. B. social audit. C. sustainability reporting. D. assurance.

Q: Technical limitations of mobile computing include each of the following except A) complexity. B) pervasiveness. C) GPS accuracy. D) power consumption.

Q: Which of the following centers on the concept of using information about an end user's environment, activities, connections, and preferences that can improve the quality of interaction with that end user, by reacting to what the system knows and senses, such as the provision of EC advertising? A) context-aware computing B) smart computing C) intelligent computing D) location-based computing

Q: (p. 173) All of the following are examples of environmental performance indicators in the triple bottom line EXCEPT: A. energy use. B. taxes paid. C. changes in natural habitats caused by the company's operations. D. materials used by weight or volume.

Q: Computing capabilities that are being embedded into the objects around us, which may be mobile or stationary, best describes A) mobile computing. B) ubiquitous computing. C) pervasive computing. D) context-aware computing.

Q: (p. 173) In terms of GRI indicators, which of the following is an economic performance indicator? A. Materials used by weight or volume. B. Total number of substantiated complaints. C. Number of jobs supported in the supply chain. D. Total value of financial and in-kind contributions to political parties.

Q: (p. 173) All of the following are examples of economic performance indicators in the triple bottom line EXCEPT: A. net revenues. B. taxes paid. C. ratio of basic salary of men to women by employee category. D. charitable monetary contributions to local organizations.

Q: Marketing activities that are related to social behavior and are related to social networking activities best describes A) event-based marketing. B) context-based marketing. C) mobile browsing. D) social location-based marketing.

Q: Each of the following is a barrier to location-based m-commerce except A) wireless bandwidth is limited. B) the accuracy of location technologies is often less than consumers expect. C) there are presently not enough location-based systems to make this a viable technology. D) consumers see constant location data transmissions as a violation of privacy.

Q: (p. 173) In terms of GRI indicators, which of the following is an environmental performance indicator? A. Percentage of employees trained in the organization's anticorruption policies B. Voluntary donations to communities C. Net revenues D. Materials used by weight or volume

Q: (p. 172) The purpose of this concept is to appraise the overall impact of a firm's operations by adding non-financial measures to traditional financial results. A. Triple bottom line B. Traditional business model C. Progressive business model D. Code of conduct

Q: An information service accessible from and to mobile devices through a mobile network utilizing the ability to make use of the geographical position of the mobile device to deliver a service to the user best describes A) location-based service. B) event-based service. C) sensor-based service. D) short message service.

Q: (p. 171) The standard that uses economic, environmental, and social performance indicators that are based on GRI standards is called the: A. triple bottom line. B. social audit. C. business model. D. value chain.

Q: A(n) ________ is a computer system capable of integrating, storing, editing, analyzing, sharing, and displaying spatial information. A) GIS B) GPS C) L-commerce system D) OnStar system

Q: (p. 171) _____ is the documentation and disclosure of how closely corporate operations conform to the goal of sustainable development. A. Assurance B. Sustainable development C. Triple bottom line D. Sustainability reporting

Q: Which of the following relies on base stations to find the location of a mobile device sending a signal or sensed by the network? A) geolocation B) terminal-based positioning C) event-based positioning D) network-based positioning

Q: (p. 171) In terms of a company's social reports, the opposite of _____ is: A. opacity; hidden. B. transparency; opacity. C. altruism; opacity. D. transparency; altruism.

Q: The process of automatically identifying a Web user's physical location without that user having to provide any information best defines A) network-based positioning. B) terminal-based positioning. C) geolocation. D) global positioning.