Q&A Hero

Q: (p. 171) The international effort to develop uniform standards for company reports is called the: A. social audit. B. triple bottom line. C. GRI. D. stakeholder engagement.

Q: Which of the following l-commerce components transfers user data and service requests from the mobile terminal to the service providers and then transfers the requested information back to the user? A) data or content provider B) communication network C) positioning component D) service or application provider

Q: From a consumer's viewpoint, localization offers A) safety. B) convenience. C) increased productivity. D) all of the above.

Q: (p. 171) This is the economic growth that meets the needs of the present without consuming social and environmental resources in a way that harms future generations. A. Protectionism B. Assurance C. Triple bottom line D. Sustainable development

Q: (p. 171) This is the state in which company social policies, processes, and actions are visible to external observers. A. Opacity B. Integrity C. Accountability D. Transparency

Q: Delivery of m-commerce transactions to individuals in a specific location, at a specific time best describes A) location-based m-commerce. B) geolocation placement. C) ubicom sales. D) sensor networking.

Q: Which of the following is an iPod shoe introduced by Nike and Apple for the purpose of providing real-time feedback on distance, time, and calories burned during a workout? A) Apollo B) Napple C) Flix D) Nano

Q: (p. 171) When a company assesses its social impact on society, it has performed a(n): A. triple bottom line report. B. social audit. C. probability matrix. D. impact matrix.

Q: Major hurdles facing mobile game publishers include each of the following except A) lack of standards. B) different software and hardware. C) international laws and regulations. D) increasing costs.

Q: (p. 170) Formulas for CEO compensation are almost universally focused on attaining: A. specific financial goals. B. performance goals. C. core values of responsibility. D. core values of citizenship.

Q: According to Soh and Tan (2008), the demand for mobile games is fueled by each of the following except A) increasing mobile device penetration rates in many countries. B) the ability to keep people better informed about new product launches, product information, and pricing schedules. C) the ability of mobile devices to deliver quality video and audio continues to improve significantly. D) the improving ability of wireless networks to handle broadband transmission.

Q: (p. 169) Tasks like revising or creating policies, budgeting resources, and assigning work are a part of the: A. mission statement. B. vision statement. C. action plan. D. code of conduct.

Q: Any type of leisure activity that utilizes wireless telecommunication networks, interacts with service providers, and incurs a cost upon usage best describes A) mobile entertainment. B) ubiquitous computing. C) pervasive computing. D) real-time computing.

Q: (p. 168) At most companies CSR is still ___, and largely ___, to core business strategies. A. essential; fundamental B. circumstantial; intentional C. incidental; supplemental D. supplemental; incidental

Q: (p. 168) With regard to CSR, the growing number of board committees and vice presidents of corporate responsibility implies more _____ than usually exists in practice. A. decentralization B. silent decentralization C. centralization D. libertarianism

Q: By capturing and managing vehicle data across the enterprise, companies can A) increase data accuracy. B) reduce truck maintenance costs. C) optimize fleet utilization. D) accomplish all of the above.

Q: (p. 167) _____ are those social issues/impacts related to factors that influence success in the marketplace. A. Competitive social issues B. Generic social issues C. Value chain social impacts D. Comprehensive social impacts

Q: Challenges of mobile workforce support include each of the following except A) tracking people and vehicles. B) network coverage gaps and interruptions. C) internetwork roaming. D) bandwidth management.

Q: Mobile workforce support includes A) field force automation. B) mobile office applications. C) mobile CRM. D) all of the above.

Q: (p. 167) According to Michael Porter and Mark Kramer, an "essential test" for the worthiness of any additional social initiative is to determine whether it presents an opportunity to create _____ that is, a meaningful benefit for society that is also valuable to the business. A. collective norms B. collective strategies C. shared value D. shared essential

Q: The AT&T Mobile Enterprise Application Platform includes each of the following except A) sales application. B) value chain application. C) support application. D) service application.

Q: (p. 167) Which of the following refers to a basic approach, method, or plan for achieving an objective? A. Vision B. Initiative C. Mission D. Strategy

Q: Mobile applications conducted by enterprises to improve the operations of the employees, facilities, and supply chains, within the enterprise and with its business partners best describes A) mobile enterprise. B) location-based enterprise. C) portable enterprise. D) ubiquitous enterprise.

Q: (p. 164) Which of the following is a relevant categorization of stakeholders according to their power to affect a firm's business? A. Neutral, supportive, or confrontational B. High, medium, or low influence C. Neutral, investors, or environmentalists D. Feminists, investors, or environmentalists

Q: Which of the following, engineered by Lavar, allows you to open your mobile phone, point at certain buildings in a city, and then see the property's value per square meter superimposed over a live image of the building streamed through the phone's camera? A) Zillow B) augmented reality C) mobile landscaping D) realtytrac

Q: (p. 164) Which of the following is a relevant categorization of stakeholders according to their orientation to the firm? A. Confrontational, neutral, or supportive B. High, medium, or low influence C. Neutral, low, or medium influence D. Feminists, investors, or environmentalists

Q: By using a large number of connected hotspots, one can create a wireless city. This is known as a city-wide or ________ network. A) 802.11b B) WLAN C) municipal Wi-Fi D) Google WiFi

Q: (p. 164) Which of the following sketches stakeholders in categories and depicts their relationship to the firm? A. Analysis map B. Stakeholder model C. Stakeholder map D. Concept map

Q: A wireless standard (IEEE 802.16) for making broadband network connections over a medium-size area such as a city best describes A) WAN. B) LAN. C) WiMAN. D) WiMAX.

Q: (p. 164) Which of the following defines a business, differentiates it from competitors, explains relationships with stakeholders, and focuses energy on critical activities and goals? A. Mission statement B. Annual report C. Social contract D. Code of conduct

Q: Physically, the heart of a WLAN is a ________ that connects wireless devices to the desired network. A) router B) wireless network PC card C) wireless access point D) modem

Q: (p. 164) When Hershey Foods states that its purpose is "to consistently create shareholder value by achieving excellence in every aspect of our business," this is called its: A. social issue. B. GRI. C. corporate social reporting method. D. mission statement.

Q: Most WLANs run on a telecommunications standard known as ________, which is more commonly called ________. A) WLAN; hotspot B) IEEE 802.16; WiMAX C) IEEE 802.11; Bluetooth D) 802.11g; Wi-Fi

Q: (p. 164) The basic purpose of a company that defines the type of business in which the company is engaged in and explains how it differs from its competitors is called a: A. GRI. B. mission statement. C. social issue. D. corporate social reporting method.

Q: A telecommunications network that enables users to make short-range wireless connections to the Internet or another network best describes A) personal area network. B) wireless local area network. C) metropolitan area network. D) wide area network.

Q: (p. 163) _____ values are the central beliefs that guide decisions and reside deep in a company's culture. A. Created B. Implicit C. Core D. Protected

Q: A ________ is suitable for mobile users who need to make very short-range device-to-device wireless connections within a small space, such as a single room, and most commonly with Bluetooth. A) personal area network B) local area network C) wireless area network D) Wi-Fi area network

Q: (p. 163) Which of the following statements about a CSR review is false? A. It explores regulatory requirements, but cannot examine competitors' initiatives. B. It involves an engagement of stakeholders to reveal expectations in society. C. It can begin with a definition of CSR to provide a focus. D. It involves a discovery of core values.

Q: A website with an audio interface that can be accessed through a telephone call best describes A) voice portal. B) mobile portal. C) interactive portal. D) WiMAX portal.

Q: (p. 163) As a first step in implementing corporate social responsibility, a corporation should: A. engage in dialog with a range of stakeholders. B. translate strategy into specific goals and performance objectives. C. assess its current situation and activities. D. develop an overall strategy for corporate responsibility.

Q: A voice system that enables users to request and receive information and to enter and change data through a telephone to a computerized system best describes A) multimedia messaging system. B) pervasive portal. C) interactive voice response. D) WiMAX response system.

Q: (p. 162) Companies can manage their responses to social pressures by moving through a process of: A. hiring and firing. B. customer service. C. expanding their product lines. D. CSR implementation.

Q: A gateway to the Internet optimized for mobility that aggregates and provides content and services for mobile users best defines A) dashtop portal. B) interactive portal. C) voice portal. D) mobile portal.

Q: (p. 161) Most companies, including nearly all of the largest multinationals, vary in their reaction to pressures in the operating environment across a spectrum from reluctance to enthusiasm. At the right of this spectrum: A. the extent of companies' citizenship is determined by the power of stakeholders over their behavior. B. companies accept social obligations and may work to mitigate adverse impacts on society before regulations can be passed. C. companies focus on making a profit and resist demands to go beyond the minimum duty of obeying the law. D. companies seek to be proactive by anticipating demands and resolving problems before they arise.

Q: Rick sends a message from a delayed flight to his friend on her cell phone that he will be arriving late. The service that allows the sending and receiving of such short text messages on mobile phones is called A) LOL. B) MSG. C) SMS. D) TMG.

Q: (p. 161) Which of the following is a rare variant of the progressive model wherein a founder with noble impulses left a culture inclined to corporate responsibility? A. The local business B. The large corporation C. The traditional business D. The small company

Q: A web browser designed for use on a mobile device optimized to display Web content most effectively for small screens on portable devices best describes A) macro browser. B) smart browser. C) local browser. D) mobile browser.

Q: (p. 160-161) A progressive business model: A. is one where social performance is based on the response of the management teams to pressures in the business environment. B. focuses on making a profit and resists demand to go beyond the minimum duty of obeying the law. C. defines a strategy that meets market needs by mitigating social problems. D. is one in which the central strategy for creating value is based on meeting market demands.

Q: Websites designed for access from microbrowsers are A) short messaging services. B) location-based portals. C) wireless portals. D) PANs.

Q: (p. 160) A traditional business model: A. is one in which the central strategy for creating value is based on meeting market demands while complying with the law. B. is one where social performance is based on the response of the management teams to pressures in the business environment. C. defines a strategy that meets market needs by mitigating social problems. D. focuses on making a profit and resists demand to go beyond the minimum duty of obeying the law.

Q: A stand-alone handheld computer principally used for personal information management best describes A) smartphone. B) personal digital assistant. C) mobile browser. D) iPad.

Q: (p. 160) The statement of how a business will create value by selling something in the marketplace is called: A. a business model. B. the triple bottom line. C. a scenario. D. cause-related marketing.

Q: ________ is a satellite-based tracking system that enables the determination of a GPS device's location. A) GPS B) PDA C) SMS D) WAP

Q: (p. 160) The two elements that determine the CSR orientation of a firm are its business model and its: A. strategic alliances. B. leadership. C. investor relations. D. philanthrocapitalism.

Q: Characteristics of mobile devices that need to be considered when designing mobile computing systems include each of the following except A) small screens. B) reduced memory. C) restricted input capabilities. D) broad bandwidth.

Q: A chip technology wireless standard designed for temporary, short-range connection among mobile devices and/or other devices best describes A) WAP. B) WLAN. C) bluetooth. D) MDAT.

Q: (p. 181) In traditional philanthropy, foundations and corporations give grants to profitable organizations that then spend the money to meet stated goals.

Q: Components of a wireless infrastructure that support delivery of services over a wireless connection are A) mobile communications server switches. B) GPS locators. C) smartphones. D) Web servers and microbrowsers.

Q: (p. 180) Skeptics call cause-related marketing "conservation philanthropy".

Q: ________ connects a mobile device to a network or another computing device, anytime, anywhere. A) Wireless application protocol B) Mobile operating system C) Wireless mobile computing D) Wireless middleware

Q: (p. 179) Cause-related marketing is a variant of strategic philanthropy in which charitable contributions are based on purchases of a service.

Q: (p. 177-178) When a company changes its philosophy of giving money to charitable organizations from pure generosity to commercial objectives, it is called strategic philanthropy.

Q: Development of m-commerce is being driven by each of the following technological, business, social, and economic factors except A) the transition to a manufacturing economy. B) the widespread availability of more powerful mobile devices. C) the growth of a handset culture and mobile workforce. D) the improved price/performance of mobile services.

Q: (p. 177) Checkbook philanthropy is an active approach to philanthropy.

Q: Major value-added attributes of the mobile commerce landscape include each of the following except A) ubiquity. B) localization. C) security. D) personalization.

Q: (p. 176) Corporate philanthropy is a large part of overall private philanthropy in the U.S. every year.

Q: Being available at any location and at any time best defines A) localization. B) interactivity. C) convenience. D) ubiquity.

Q: (p. 175) A company's charitable contributions are not tax-deductible.

Q: A study by Seoul National University found that 30 percent of South Korean high school students reported addiction effects, which are anxious feelings when they did not have their phones with them.

Q: (p. 174) Social responsibility is still frequently seen as a superfluous activity only indirectly related to the bottom line, one that costs money, takes time, and reduces efficiency.

Q: Key ethical issues in m-commerce include isolation, loss of privacy, and potential health damage from cellular radio frequency emissions.

Q: (p. 173) The most effective assurance that information in a corporate sustainability report is correct is provided by independent, external auditors.

Q: GPS accuracy is a technical limitation of mobile computing.

Q: (p. 172) The triple bottom line has become the most accepted approach to CSR reporting because it can satisfy a range of demanding stakeholders.

Q: When mobile users want to access the Internet, the usability of the site is critical to achieve the purpose of the visit and to increase user stickiness.

Q: (p. 171) In terms of a company's social report, the opposite of transparency is opacity.

Q: Real world awareness is a concept used to describe a company's ability to sense information in real time from people, IT sources, and physical objects by using RFID and sensors and then responding quickly and effectively.

Q: (p. 170) Job descriptions that include sustainability duties encourage accountability.

Q: Most RFID tags have a large footprint and can be embedded or attached to most objects, such as products, people, animals, or vehicles.

Q: (p. 169) To be effective, performance goals must be general and progress toward them should be measurable.