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Q:
The availability of a secure broadband Internet platform is one of the key drivers of B2B EC.
Q:
(p. 65) Which theory holds that business power is exercised in a society in which other institutions such as markets, government, labor unions, advocacy groups, and public opinion also have great power?
A. State autonomy theory
B. Elite theory
C. Pluralist theory
D. Dominance theory
Q:
B2B e-commerce refers to transactions between businesses that are conducted electronically over the public Internet only.
Q:
(p. 64) According to Karl Marx:
A. business power is exercised in a society in which other institutions also have great power.
B. a ruling capitalist class exploited workers and dominated other classes.
C. business power is counterbalanced, restricted, controlled, and subject to defeat.
D. largely through market forces, business power could be disciplined to benefit society.
Q:
Based on the distribution channel used, identify five categories of e-tailing business models. For each category, provide an example.
Q:
(p. 64) The idea that business is preeminent in American society, primarily because of its control of wealth, and that its power is both excessive and inadequately checked is based on the _____ theory of business power.
A. dominance
B. state autonomy
C. pluralist
D. agonism
Q:
Identify five major advantages of e-tailing to sellers.
Q:
(p. 63) In the American society, the _____ were the first businesses to require modern management structures.
A. railroads
B. airways
C. car manufacturers
D. glass makers
Q:
A traditional brick-and-mortar store with a mature website that uses a successful click-and-mortar strategy is able to
A) give customers the opportunity to perform various functions interactively at any time.
B) link all of its back-end systems to create an integrated customer experience.
C) leverage its marketing channels by offering the advantages of each marketing channel to customers from all channels.
D) do all of the above.
Q:
(p. 63) In which of the following ways did the railroads change American politics on the surface level?
A. Trains brought delegates to national party nominating conventions, changing the way candidates were picked.
B. Their lobbyists could dominate legislatures.
C. Trains enabled all sorts of associations to have national meetings.
D. The movement to give women the vote succeeded after Susan B. Anthony took trains to all parts of the country, spreading her rhetoric and unifying the cause.
Q:
The situation in which an online marketing channel upsets the traditional channels due to real or perceived damage from competition defines
A) disintermediation.
B) channel conflict.
C) distributor reassignment.
D) partner disassociation.
Q:
(p. 62) Which of the following had a negative impact on traditional American society with the introduction of trains and the subsequent extension of the railroads?
A. Bringing more youth into rural areas.
B. Giving frequent services to small towns.
C. Redefining of rural areas from cultural heartland to rustic places.
D. Centralization of corporate power in rural areas.
Q:
The process whereby intermediaries take on new intermediary roles defines
A) reintermediation.
B) seller reassignment.
C) relocation.
D) disintermediation.
Q:
The removal of organizations or business process layers responsible for certain intermediary steps in a given supply chain describes
A) reintermediation.
B) extraction.
C) relocation.
D) disintermediation.
Q:
(p. 62) Which of the following is an example of a speculative technique?
A. Stock splitting
B. Declaring dividends
C. Short-selling
D. Stock dilution
Q:
A search engine whose mission is to help people find local qualified services ranging from mechanics to restaurants to hairstylists describes
A) Freddy's List.
B) Pricescan.com.
C) Yelp.
D) Local.com.
Q:
(p. 61) Activity in the _____ sphere is the primary force of change and from this, change radiates to other spheres.
A. environmental
B. economic
C. social
D. political
Q:
The effect upon sales of consumers receiving a referral or recommendation from other consumers defines
A) location-based economy.
B) referral economy.
C) regional economy.
D) viral marketing.
Q:
(p. 61) The impact of a company on nature is called its:
A. social power.
B. technological power.
C. environmental power.
D. economic power.
Q:
Charles wants to buy a John Lennon lithograph over the Internet, but he is unwilling to pay for it until he inspects it to ascertain authenticity. The auction site through which he purchases the painting agrees to hold his money until he tells them to release it to the seller. This is an example of a(n)
A) escrow service.
B) trustmark.
C) warranty.
D) verification.
Q:
(p. 60) The ability of businesses to influence the values and habits of people in a society is called:
A. economic power.
B. cultural power.
C. technological power.
D. legal power.
Q:
The TRUSTe seal is an example of a(n)
A) business rating.
B) intermediary.
C) B2B exchange.
D) trustmark.
Q:
(p. 59-60) At which level of legal power do industrial activities influence the laws of the society?
A. Deeper level
B. Surface level
C. Apparent level
D. Exterior level
Q:
Software tools that scout the Web on behalf of consumers who specify search criteria are
A) shopping portals.
B) shopbots.
C) shopping browsers.
D) intelligent search engines.
Q:
(p. 59) On the _____ of legal power, big corporations have formidable legal resources that intimidate opponents.
A. abysmal level
B. fathomless level
C. surface level
D. deep level
Q:
Gateways to storefronts and e-malls are
A) shopping portals.
B) shopbots.
C) shopping browsers.
D) intelligent search engines.
Q:
(p. 59) The ability of businesses to influence the laws of the society in which they operate is called:
A. social power.
B. technological power.
C. environmental power.
D. legal power.
Q:
Security for online bank transactions includes each of the following except
A) firewalls.
B) SSL encryption.
C) virtual biometrics.
D) digital certificates.
Q:
(p. 59) On this level of political power, industrialization engenders values that radiate freedom and erode authoritarian regimes.
A. Apparent
B. Exterior
C. Deeper
D. Surface
Q:
The portal online banking application provides
A) general bank information and history.
B) account transfer capabilities.
C) online brokerage services.
D) links to local business.
Q:
(p. 59) When businesses give money to candidates and lobby legislation, they are attempting to use:
A. political power at the surface level.
B. social power at the deeper level.
C. cultural power at the abysmal level.
D. legal power at the exterior level.
Q:
Types of online banking applications include each of the following except
A) informational.
B) administrative.
C) directional.
D) portal.
Q:
(p. 59) The ability of a business to influence government is called:
A. social power.
B. political power.
C. general power.
D. personal power.
Q:
(p. 59) _____ power is the ability to influence the direction, rate, characteristics, and consequences of physical innovations as they develop.
A. Technological
B. Political
C. Cultural
D. Economic
Q:
Which of the following is not a characteristic of e-banking?
A) saves users time and money
B) is more expensive for banks
C) is becoming an enabling feature of business growth in the developing world
D) is increasing peer-to-peer (P2P) online lending
Q:
Advantages of the electronic job market for job seekers include
A) accessing newsgroups that are dedicated to finding jobs.
B) reducing application-processing costs by using electronic application forms.
C) conducting interviews online.
D) viewing salary surveys for recruiting strategies.
Q:
(p. 59) At the _____ level of economic power, the operation of a corporation affects its stakeholders.
A. deep
B. profound
C. multilayered
D. surface
Q:
Compared to the traditional job market, the online job market
A) has a shorter life cycle.
B) is usually specialized and local in scope.
C) tends to be less reliable.
D) tends to be much less expensive.
Q:
(p. 59) _____ power is the ability of a company to influence events, activities, and people by virtue of control over resources.
A. Legal
B. Technological
C. Economic
D. Social
Q:
(p. 59) At this level, the workings of corporate power are unplanned, unpredictable, indirect, and irregular, but they are constant and far more significant.
A. Exterior
B. Deep
C. Surface
D. Apparent
Q:
Limitations of online travel services include
A) limited amount of free information.
B) substantial discounts.
C) the difficulty of using virtual travel agents can be very large.
D) increases in provider's commission and its processing.
Q:
Each of the following is a characteristic of WAYN except
A) it is a popular social networking Web site.
B) when it introduced fees for its premier travel membership service, it lost most of its new subscriptions.
C) it is not aimed at any particular age group.
D) it enables its users to create a personal profile and upload and store photos.
Q:
(p. 59) At the _____ level of corporate power, society encounters an intangible realm of social networks, time, and physical space, a realm crossed by complex chains of cause and effect that converge and interact, shaping and reshaping the society.
A. apparent
B. exterior
C. deep
D. surface
Q:
(p. 59) On which of the following levels does corporate power shape society over time through the aggregate changes of industrial growth?
A. Deep level
B. Apparent level
C. Exterior level
D. Surface level
Q:
Each of the following is a revenue model for online independent travel agents except
A) contract negotiators.
B) direct revenues from commissions.
C) subscription or membership fees.
D) revenue sharing fees.
Q:
(p. 59) In terms of levels of corporate power, on which of the following levels is business power the direct cause of visible, immediate changes, both great and small?
A. Deep level
B. Profound level
C. Multilayered level
D. Surface level
Q:
Delivery of e-commerce transactions to individuals in a specific location, at a specific time defines
A) location-based commerce.
B) event-driven commerce.
C) mobile computing.
D) service on demand.
Q:
A members-only shopping club, where members can buy goods at large discounts describes
A) specialty club.
B) membership-based club.
C) exclusive club.
D) private shopping club.
Q:
(p. 58) According to John Locke, for governments the opposite of power is ____, defined as "the exercise of power beyond right."
A. monarchy
B. tyranny
C. oligarchy
D. theocracy
Q:
Which of the following is not a social shopping model?
A) personalized event shopping
B) location-based e-commerce
C) private shopping clubs
D) private auctions
Q:
(p. 58) The rightful use of business power is called:
A. legitimacy.
B. flexibility.
C. interactivity.
D. efficiency.
Q:
(p. 58) In return for converting resources efficiently into needed goods and services, society gives corporations the authority to take necessary actions and permits a profit. This agreement derives from:
A. natural law.
B. positive law.
C. libertarianism.
D. social contract.
Q:
A B2C model in which sales are done to meet the needs of special events describes
A) anniversary shopping.
B) time-based shopping.
C) event shopping.
D) choreographed shopping.
Q:
(p. 58) Which of the following is true about power?
A. Power is generally evenly distributed.
B. Most societies do not have mechanisms to control and channel it for benefit.
C. Multiple, competing formations of power never balance each other.
D. Although power is sometimes used to prevent change, such resistance is itself a force that alters history.
Q:
In an e-market, PayPal serves as a(n)
A) intermediary.
B) service provider.
C) content disseminator.
D) viral marketer.
Q:
(p. 58) _____ exists on a wide spectrum ranging from coercion at one extreme to weak influence at the other.
A. An ideology
B. Justice
C. Power
D. Pluralism
Q:
A company that creates and manages many-to-many markets is called a
A) market maker.
B) transaction broker.
C) content disseminator.
D) viral marketer.
Q:
(p. 58) The force to act or to compel another person or entity to act is called:
A. power.
B. regulation.
C. justice.
D. management.
Q:
A marketer that uses e-mail to advertise to potential customers is called a
A) market maker.
B) transaction broker.
C) content disseminator.
D) viral marketer.
Q:
(p. 73-74) There are five major boundaries on managerial power: government and laws, social interest groups, social values, markets and economic stakeholders, and demographics of the society in which the managerial power wants to operate.
Q:
An online seller of travel services that generates revenue by charging fees for its services is an example of a
A) market maker.
B) transaction broker.
C) content disseminator.
D) viral marketer.
Q:
(p. 73) Predictable and strong forces in a pluralistic, free market society limit business power.
Q:
Sears' marketing strategy is best described as a
A) brick-and-mortar strategy.
B) shared service mall strategy.
C) click-and-mortar strategy.
D) direct marketing from a manufacturer strategy.
Q:
(p. 73) Constitutional support has no role in encouraging pluralism.
Q:
Firms that sell directly to consumers over the Internet without maintaining a physical sales channel describes
A) click-and-mortar stores.
B) viral marketers.
C) virtual e-tailers.
D) social network.
Q:
(p. 71) Democratic values are one of the features of a pluralistic society.
Q:
The competitive advantages of a "pull" vehicle distribution process include each of the following except
A) improved customer satisfaction and better pricing.
B) large cost savings in finished vehicle inventory carrying costs.
C) better cash flow to the manufacturers.
D) creating a build-to-stock environment.
Q:
(p. 71) Within a pluralistic society, the authoritative entity has an overriding power over all other entities.
Q:
Marketing done online between any seller and buyer best defines
A) personalization.
B) direct marketing.
C) target marketing.
D) multichannel marketing.
Q:
(p. 71) Elites challenge the logic of democratic ideology because in spite of being few in number they pilot the vast majority.
Q:
A business model where a company sells in multiple marketing channels simultaneously best defines
A) multichannel business model.
B) concurrent business model.
C) direct marketing.
D) revenue enhancement.
Q:
(p. 70) Political scientist Thomas R. Dye identified an "institutional elite" of individuals who occupied the top positions in 10 sectors.
Q:
Based on distribution channel used, Dell's B2C business model can be classified as a
A) direct marketing by mail-order company.
B) pure-play e-tailer.
C) click-and-mortar retailer.
D) direct sales by manufacturer.
Q:
(p. 69-70) G. William Domhoff argues the existence of a cohesive American upper class based on wealth, socialization in private schools, memberships in exclusive clubs, and occupancy of high positions in business, government, and nonprofit institutions.
Q:
Based on distribution channel used, which of the following is not a B2C model classification?
A) pure-play e-tailers
B) click-and-mortar retailers
C) Internet malls
D) online medical diagnostic center
Q:
(p. 69) According to sociologist C. Wright Mills, the American society was a pyramid of power and status where a group of elites carried out the lieutenant's policies.
Q:
The B2C business model used by QVC, Sharper Image, and Lands' End is
A) direct marketing by mail-order companies.
B) direct sales by manufacturers.
C) pure-play e-tailers.
D) click-and-mortar retailers.
Q:
(p. 69) An argument that supports the dominance theory is that there exists a small group of individuals who, by virtue of wealth and position, control the nation.
Q:
A method of doing business by which a company generates revenue to sustain itself and achieve its goals best describes
A) strategic plan.
B) mission statement.
C) business model.
D) marketing plan.
Q:
Major advantages of e-commerce to sellers include each of the following except
A) charging less for items.
B) lower supply chain costs.
C) reacting quickly to customer's needs.
D) competing with larger companies.